dotdigital
In 2015 Experian surveyed a sample of 1,000 global marketers, the subsequent report that drew from their findings stated that 89% have challenges creating a single customer view. The top reasons? Poor data quality (39%), siloed departments (35%), and an inability to link different technologies (51%). With knowledge, comes responsibility Fast forward to 2021 and single customer view (SCV) remains an aspiration for many, with opinions varying greatly on whether we’ll ever get ‘there’. We see a very welcome trend shaping the conversation around SCV, which is the rising interest in data governance and good data stewardship. 72% of leaders are worried about data quality and security and an increasing number of leading analysts and research firms are voicing their concerns around this seemingly intangible pursuit, and are even questioning the ethics around the pursuit of SCV at all. No doubt this has been bolstered by a heightened sensitivity from consumers…
As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten. It’s my job to turn Dotdigital from a faceless entity and give it a voice that connects with the humans that use and interact with our brand every day. Weaving together facts and emotions to evoke meaningful responses from our audience, I believe there’s no better source of inspiration than Christmas marketing campaigns. Big brands have come to dominate the Christmas ad space. Every year, I wait excitedly to see what brands are going to come up with (as I’m sure many others do too). There’s always a hit and a miss and a brand that completely knocks it out of the park. The ones that get it right perfectly encapsulate, not just the holiday spirit, but the feel of the day. They…
Human-to-human marketing (H2H) is the best way to stand out in the competitive market today. Modern marketing can sometimes feel like a big contradiction; people want the latest tech and experiences that marketing automation can create, but they also crave personalization and human interaction. How are you supposed to meet both these demands? To create strong relationships with your audience it’s vital you remember your audience is human first and a customer second. People want to interact with people. People will engage with real people. Especially when you’re operating within the B2B sector, never forget that companies are made up of humans. Yes, you want to fulfill the business need, but the buying and selling process is human. What is human-to-human marketing? Human-to-human (H2H) marketing is a human-centric approach to marketing. This is the model on which responsible marketing is based. It’s about meeting the customer’s needs while demonstrating that…
Email is the unprecedented champion of marketing channels. Not only is it the preferred channel for businesses across every industry and in every vertical, but it’s also the channel of choice for customers and users around the world. As a result, email performance has a significant impact on your overall marketing success. Why are benchmark reports important? To develop your business, your marketing channels need to be driving real results. That means, engaging customers consistently and effectively to ensure business growth. But how can you tell your marketing is delivering these vital results? Comparing your key performance indicators against other organizations, especially those operating within your industry, will help you better understand how your results measure up. What can you learn from email marketing benchmark reports? Benchmark statistics can help you determine where you focus your marketing efforts and where to take your email marketing strategy into the new year. …
Remember when GDPR was announced and everyone thought it was the beginning of the end of email marketing? Well, we weathered that storm, and we’re ready to do the same again. Being a marketer is all about rolling with the punches and adapting to the ever-changing landscape that is digital marketing. At Dotdigital we immediately jumped into action and planned out how we can mitigate these changes for our customers. We’re pleased to say these changes have now been implemented and our customers have new ways of working with iOS 15 in mind. What’s changed? There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. This means senders are unable to track opens, forwards, and the recipient’s precise location. Not ideal. Hide My Email allows…
With this release, we focus on putting customers first, front, and center in meaningful ways that drive up customer satisfaction and unlock value for marketers. After all, customer-centric businesses are 60% more profitable than those that don’t put their customers first. Positive change begins at home We like to practice what we preach, tens of thousands of marketers around the world rely on Dotdigital to acquire and nurture customer relationships with a little help from the powerful tools available in our platform, and so we’ve made some design and support changes that will improve your day-to-day experience with us. Firstly, our platform look and feel has undergone a revamp so that we can provide customers a more consistent experience between our website and app. You’ll see heavier use of our primary color pink which offers better color contrast and is AA accessible. This benefits users with visual impairments. Secondly, we’ve…
We recognize that action on climate change is everyone’s responsibility. Not just our people’s, but ours as an organization too. That’s why we’ve decided to fast-track our efforts towards becoming a greener, more environmentally friendly business. Over the last few years, we have made significant and necessary changes to minimize our negative impact on the planet. We are now proud to be an ISO 14001 accredited and certified business. Combating the climate crisis is an important issue for Dotdigital staff and our customers alike. As the climate crisis finds its way onto agendas around the world, we wanted to lead the way and help our customers and partners on their own journey. What does that mean for you? Instead of us telling you, let’s show you the numbers and feedback from real customers… By choosing Dotdigital as your customer engagement platform you’re reducing your carbon footprint. Here’s how: Let’s…
When you Google Black people in marketing, the results are disheartening. Even today it is estimated that only around 6.6% of marketing professionals in the US are Black, this is not even close to proportional. You can only imagine then, how hard it was to get into marketing as a Black person back in the 60s. It is this that makes the work of legendary marketer Tom Burrell all the more inspiring. I’m ashamed to admit I’d not heard of Burrell before, despite having a degree in media and culture (the whole reason for Black History Month is due to the whitewashing of mainstream education after all) it’s absurd to me that his name is not on every marketing curriculum. Tom Burrell changed advertising forever, he was instrumental in creating marketing for the Afro-American consumer, whilst fighting for his place in the industry harder than any white colleague had to.…
We often witness customer service landing at the bottom of the operational strategy and investment funnel. It might have been the right approach decades ago, but not anymore. Whether you are a B2B or B2C business, customer service is paramount in today’s customer-centric world. Reports show 59% of consumers have higher expectations for customer service than they did just one year ago. When it comes to success, support is equally essential as sales and marketing. Providing top-notch customer service helps grow your brand value and cultivates a long-term loyal customer base. Over time, customer support has emerged as a vital revenue driver, translating into increased sales and customer retention. The support bug doesn’t stop once the customer decides to purchase your product, it extends way beyond that. Multi-channel support In today’s digitized world, with multiple channels at our disposal, it has never been easier for businesses to connect and communicate…
Based in Melbourne, with more than 10,000 items for people of all ages, the retailer ships costumes all over Australia and New Zealand. Turning 13 in 2021, the company has shipped more than 500,000 costumes to date. Challenge: Finding a marketing automation platform With the growing popularity of costumes in Australia and New Zealand, Costumes.com.au wanted to enhance its marketing strategy to gain a competitive edge. Additionally, the team realized that the company’s sizable database needed a thorough clean-up to segment active and inactive customers. Hence, the retailer was on the lookout for a marketing automation partner to address those challenges and market more strategically to engage customers. Solution: Automated programs with dotdigital In November 2020, Costumes.com.au partnered with dotdigital as its marketing automation provider to help with segmentation, gain detailed customer insights and ultimately drive increased customer engagement. “Thanks to dotdigital, not only do we have access to more…