Product Features
Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse. The only way to go on with your life, work, and productivity is by continuously eating cookies. You can’t get enough of them, and now you need to store plenty of them. To store your cookies, you partner up with a cookie bank (because its service is free of charge). But the catch is you don’t get to own the cookies. The rules are simple: you can eat them whenever you want, but you can’t take them with you. You can’t even change your cookie bank without losing them, and you’re left in the dark about what the actual bank does with them. Will they resell it? Or worse, what if they start eating your cookies to try to perform as well as you? Ok, let’s
Are you ready for the Spring Update 2022? A total of 12 features, improvements, and enhancements are being released today for Mapp Cloud. We’ve listened closely to our customers’ feedback and requests, while observing the market and aligning with current developments and trends. Check out how the Spring Update will make your life as a marketer easier! VTEX Plugin for Full Mapp Cloud In the past Winter Update, the VTEX plugin was introduced for Mapp Intelligence. This integration alone made it possible to have eCommerce data generated by VTEX flow into Mapp Intelligence, where it could be aligned with data from countless other sources, such as websites or apps. Reduced data silos and increased insights were the results. With the Spring Release, the VTEX integration is now available for the full Mapp Cloud. This opens the door for a whole new range of use cases: Created automated, tailored marketing communication…
The irony about this topic is that it feels like writing an article about “No-fat for athletes”. While fat is an essential part of the body, it is not something that athletes should concern themselves with on a day-to-day basis. Instead of talking about “fat,” let me jump straight to carbs and protein and how they can help you win gold medals, you beautiful superhumans, dear marketers. The pace at which marketers had to adapt and innovate over the last couple of years is unprecedented. Some of us have chosen to use brute force to dig our way through innovation – by doubling down on the efforts and making the most of the extra hours shaved off, not having to commute and leaving yet another pile of laundry or dishes for our partner to deal with (I don’t need to point any fingers. You know who you are). Whilst others…
In our last Winter Update, we decided to add a spark to customer segments and launched our Topics of Interests feature. This blog post gives you an overview of the benefits Topics of Interest bring for your business and why you should start using them right away for your marketing communication. Do You Like Burgers? Let’s See Which Contacts in Your Database Also Do! User segments can be based on countless parameters – be it location, buyer history, channel, etc. Now you can add a new element to that list – Topics of Interest. These let you type in a topic and Mapp selects the audience that has previously shown interest in it. And because that alone is not enough, we added a spark of AI to make things a little more interesting and, most importantly, more precise. It even helps you to find content that’s similar to the…
How are you holding up during these frosty winter days? To warm you up this season, we’ve prepared a little something special for you. Our latest Winter Update comes with 15 new features and improvements, helping you to better target and engage your audience with even more individual content across the entire customer journey. Have Your Data Flow, With Our Google Ads Integration Mapp constantly aims to reduce data silos for you and your organization, which is why the first feature we’d like to introduce is our Google Ads Integration! It allows your Google Ads data to flow directly into Mapp Intelligence. Once set up, the synchronization allows you to gain a full overview of your Google Ads campaign performance, enabling you to optimize your campaigns quicker and more efficiently – saving you both cost and time. The following ad types are supported by the integration: All Google Ad-Types including…
2021 was different than we initially expected – but full of positive surprises and experiences! We saw so many exciting developments that we can’t help but love 2021. Check out what made this year so special for the Mapp family! 1. A Surprising CX Study Early into the year, Mapp commissioned Forrester Consulting to conduct a study among industry leaders to unravel how they are developing and improving exceptional customer experiences. The findings came as a surprise – almost half can’t identify visitors on their own websites, making CX improvements in real-time or personalization impossible. The study also establishes the do’s and dont’s for improving your CX – providing you with the competitive edge you need – all to find here. 2. A Growing Trust in Mapp Mapp saw record growth this year – each quarter our numbers confirmed the level of trust our customers have in us and our…
Using customer data to fuel and improve your marketing is nothing new. The most successful companies have been doing it for years, knowing that it is critical to their success. So why are so many businesses still not reaping the full benefits of their data? How to harness the power of your data Decisions in marketing need to be powered by analytics and insights. But to make this work, you need to be sure that your data is accurate, accessible, and actionable. If you don’t trust your data, then you’ll never be comfortable letting it run your marketing campaigns. As your data pours in from many different sources, it’s vital to manage all that information in an efficient way. And to be efficient, you’re going to need help from some tech. Enter the CDP. “Customer data platforms consolidate and integrate data from multiple heterogeneous sources into a single, trusted repository that…
Our Spring Product Update includes 15 new functionalities and improvements for Mapp Cloud – including the integration of direct mail for print campaigns, data feeds that enable automatic imports, and forecasting to help you make the best business decisions. Keep reading to find out the highlights of this quarter’s release! You’ve got (direct) mail! Marketers can now step up their cross-channel marketing game with Mapp’s newest channel integration: Direct Mail. Direct mail connects online and offline marketing activities and effectively leverages touchpoints in the customer journey. Expand your cross-channel reach and boost engagement! Print integration allows marketers to complement their digital engagement strategy with physical marketing communications, such as letters, postcards, and flyers, sent via a broad European postal delivery network.This integration is based on a partnership with optilyz, Europe’s leading programmatic print solution. Here’s how you could implement direct mail: Customer reactivation: After a period of inactivity, reach out…