segmentation
Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty, and advocacy, it’s really us marketers leading the dance towards a sale. And with consumers being bombarded by messaging in an increasingly crowded marketing landscape, you can’t blame them. If left to their own devices, leads will go from hot, to tepid and eventually cold. Lead nurturing is a critical component in growth hacking, a growing branch of marketing that allows you to use creative, low-cost strategies to help your business acquire and retain customers. Rather than spending resources on forever finding new customers, it’s actually more cost-efficient to nurture existing leads more effectively. To do that, we need to continually deliver valuable content, escalate engagement, and optimize a lead generation framework that takes the buyer’s persona into consideration. Sound like…
It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns better be ready! While you’re trying to decide if you really need that adorable giant teddy bear (it might be a bit too much?) your customers are figuring out what perfect Valentine’s Day gifts to buy and how to celebrate this love-filled holiday, especially in a year that will probably still be marked by the uncertainty and the restrictions imposed by the pandemic. For retailers, Valentine’s Day is a perfect occasion to use email to strengthen the relationship with customers and let them know you have what they’re looking for. So roll up your sleeves and start building your Valentine’s Day email campaigns now with these tips…
Customers interact with your brand more than you may realize. Whether it’s visiting web pages, subscribing to newsletters, or abandoning shopping carts, users are leaving their footprints everywhere. What if we could weave all this information together and map out our customer’s journey? That’s where customer relationship management (CRM) comes into play. Using CRM technology, we can tweak strategies and execute tactics to improve our relationship with the buyer through to sale. While traditional marketing leans towards generating new customers, retaining just 5% of your customer base with CRM can increase profits by 25%. Not bad at all, right? In this guide, we will walk through the fundamentals of CRM, how to integrate it into your existing operations, and help you choose the right software for the job. There’s a lot to cover, so let’s get started. Table of Contents What is a CRM system? Why companies use a CRM…
The Christmas season is right around the corner. Have you prepped your email campaign strategy? Here’s some practical advice and data on the evolution of this post-COVID holiday so that you can fine-tune the right Email Marketing strategy. A quarter of the annual e-commerce demand happens during Christmas time. But what’s to expect from Christmas 2021? We’ve (almost completely) left the pandemic behind us. However, the health emergency has left an indelible imprint on consumer shopping habits. This year, digital sales will exceed $1 trillion globally. But experts say that there’ll be many surprises: this year’s Christmas shopping promises to be very different from the past. How should Italian brands and companies prep for Christmas 2021? Let’s try to forecast what’ll happen in the next 2 months. Check out the statistics and trends that have already emerged from our studies last year. This will provide a profitable outlook for those…
Shock and horror – you’re sending out a Halloween-themed email campaign but can’t think of any good subject lines… The scariest part? 47% of your audience open emails judged on your subject line alone. Fear not – we’ve got you covered. Here, we’ll show you some shockingly good Halloween email subject lines from your industry and share our secret recipe for higher open rates. Then, we’ll head to the lab, run through some A/B tests, and discover why data should decide your Halloween-style subject line. You can come out from under the bed now. Table of Contents 21 eye-catching Halloween email subject lines Ecommerce & retail Tech Food & spirits Entertainment How to write a killer Halloween subject line Get creative with your tone of voice Use marketing psychology to increase open rates Make it personal with contact properties Avoid the dreaded spam folder Utilize software testing to polish your…
If you want your eCommerce platform to cut through the noise, don’t look further than sending personalized emails. Learn how email list segmentation can give you an upper hand. With internet access and penetration increasing every passing day, the number of digital buyers continues to register a constant and rather meteoric rise. The direct benefactors of this trend? The eCommerce industry. In 2020 alone, more than 2 billion people purchased goods and services online, with e-retail sales amounting to a whopping total of 4.2 trillion US dollars worldwide. Now, a rising number of eCommerce buyers means an ever-growing number of eCommerce businesses as well. And that might not be thrilling news for all the players involved. Because in this scenario, they can no longer rely on their services and products to rope in customers. They also need to take their branding and communications up a notch to catch the audiences’…