Mapp: How to Create an Unmatched CX Strategy for DTC

Mapp just issued another interesting blogpost:

Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to offer your customer—not just in terms of product, but in terms of how they feel throughout their interaction with your company—will not only boost your retention power, but also foster loyal customer relationships. As a result, your buyers become sharers, spreading the word about your fantastic product. So, what are some keys to creating a solid CX strategy? Here are a few top tips to help you build an experience that keeps your customers happy and mitigates churn Go in with a Clear Strategy Map out the customer journey with different stages. Identify buyer personas. Define concrete goals. What type of experience do you want to provide for your customers? How do you want them to feel? What are your customers looking for when they come…

Continued here: How to Create an Unmatched CX Strategy for DTC

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