For those that don’t know, I was director of deliverability for Salesforce Marketing Cloud (previously ExactTarget) from 2006 through 2021. My love of all this email and guiding clients toward deliverability success even predates that — having started my first email sends (and building my first email filters) way back in the late 1990s. But it was during the Salesforce days where I was most able to “spread the word” of deliverability best practices. I’m insanely proud of the client interactions and knowledge share I was able to do while I was there. It pleases me that you can still find remnants of those days online!For example, here’s a link to a recorded session I did for Salesforce’s Trailhead Live in 2019. That’s a few years ago now, but I think this is still a solid overview of deliverability considerations for those using Salesforce Marketing Cloud to send email messaging.
History Return Path was a major driver for the establishment of Feedback Loops (FBLs) back in the mid to late 2000s. They worked with a number of ISPs to help them set up FBLs and managed the signup and validation step for them. In return for providing this service to senders and receivers, they used this data as part of their certification process and their deliverability consulting. Return Path had a strong corporate ethos of improving the overall email ecosystem that originated from the CEO and permeated through the whole organization. In 2019 Validity acquired Return Path and within two months closed two offices and laid off more than 170 employees, many who are industry leaders and long time colleagues. In 2020 Validity acquired 250OK, one of their major competitors. Over the next year they then ended long term agreements with ESP partners, sued competitors and significantly raised prices for
Inbox Monster is “an email signals platform that provides visual renderings and deep insights on a sender’s email performance,” along with offering professional services. That’s deliverability tools, deliverability insights and deliverability consulting, for those not in the know! And they’re looking to hire a Customer Onboarding & Platform Specialist. Could that be you? Find more information and/or apply here.
Email marketing is an essential tool for businesses to connect with their audience and drive engagement. However, the success of your email marketing campaigns being delivered to your audience is affected by one key factor, one that many people are unfamiliar with, the email deliverability rate of your provider. We’ll provide you with an overview of email deliverability and how HubSpot performs in this sector, taking a look at email deliverability rates and capabilities by analyzing their results from our bi-annual email deliverability tests, As you may know, we’ve been conducting our own email deliverability tests for over four years now and it’s safe to say that each year, we are learning new and incredible things about our top email service providers, and email deliverability in general. The Importance of Email Deliverability Email deliverability has a significant influence on whether your emails reach recipients’ inboxes or whether they get lost
Marketers often have to jump through hoops to achieve results, and email marketing is no exception. We all know the importance of email marketing campaigns as a worthwhile tool to build relationships with your database and reach new prospects. No matter how effective emails can be, to be successful, marketers need to learn ways to avoid email spam filters. Email spam filters are now more intelligent than ever. With the number of cyberattacks on the rise, it’s no surprise they feel the need to keep up the pace. The increase in attacks is reflected by a recent report, which reveals that March 2023 saw a 91% rise in the number of ransomware attacks since February – a whopping 62% increase from March 2022. 459 ransomware attacks were recorded in March, reaching a new record. As email spam filters become more powerful, it’s important for email marketers to stay ahead of the
I stumbled across this story again this morning, and it’s such a lovely delivery yarn I thought I’d share it. It’s from Trey Harris, and it’s set in the mid 90s. Here’s a problem that *sounded* impossible… I almost regret posting the story to a wide audience, because it makes a great tale over drinks at a conference. 🙂 The story is slightly altered in order to protect the guilty, elide over irrelevant and boring details, and generally make the whole thing more entertaining. I was working in a job running the campus email system some years ago when I got a call from the chairman of the statistics department. “We’re having a problem sending email out of the department.” “What’s the problem?” I asked. “We can’t send mail more than 500 miles,” the chairman explained. I choked on my latte. “Come again?” “We can’t send mail farther than 500
Having trouble delivering mail to Yahoo? Wondering how that all works? Why does your mail bounce? TS03, TS04, and more? What do you do about it? How do you triage, troubleshoot and address Yahoo (and AOL) deliverability issues? My Kickbox colleague Jennifer Nespola Lantz explains it all here.
We’re proud to present the 11th round of our email deliverability tests! It’s been four years since we started putting our top email marketing platforms to the test. Applying our email deliverability best practices in our tests, we find out which providers have the best email deliverability (and, of course, which ones have the worst). Believe me, there have been some real surprises along the way. And it’s for this reason that we express just how crucial it is to keep a close eye on the email deliverability rates of the top email marketing services. For example – imagine spending considerable amounts of time and effort crafting the best email newsletter only to find out it ended up in your user’s spam folder, never to be seen… that would be devastating, right? And for those of you who are completely new to our email deliverability tests, let me fill you
There’s nothing worse than spending hours on an email campaign only for it to land in junk mail. Increasing spam protection means sending an email today is more complicated than entering contact addresses and hitting send. This guide will help you understand what affects email deliverability and teach you how to improve it immediately and in the long run. Email deliverability: FAQ What is email deliverability? Email deliverability is the ability to successfully deliver emails to your contact’s inbox. If your email is filtered as spam by the email provider or doesn’t land at all (hard bounce) then your email deliverability failed. Note: This is not to be confused with email delivery which refers to whether or not an email is received by a recipient’s email service provider (ESP), regardless of what folder (spam, inbox, social etc). Why is email deliverability so important? Keeping your emails out of spam and
Hey, are you a Cordial customer, wondering how all this deliverability stuff works, how to monitor and maximize deliverability, and how to implement best practices like subscriber lifecycle management to help maximize your chances of inbox success? Then this is the webinar for you! Even though the theme is … clowns. I have concerns about the clowns, but the deliverability guidance will be solid, and Steven Lunniss and I will make time for your questions. It’s on Wednesday, May 24th at 9am US central time, and you can register here. Hope to see you there!