deliverability
On January 9th at 6pm GMT, 1pm EST and 9am PST I’ll be speaking with Nout Boctor-Smith of Nine Lives Digital about the new Yahoo and Google technical requirements. In this webinar you’ll: Learn more about what these new email sender guidelines entail and how they differ from the status quo Understand why you’re being asked to do things that were previously handled by your ESP (email service provider) Discover what adjustments you can make now to ensure your emails reach their intended inboxes in 2024 We know folks have a lot of questions about these changes and how to comply with them, so we’ve made sure to leave time for them. I’m so looking forward to this opportunity and I hope you can join us! Reserve Your Space!
Happy 2024, everyone! We’ve released a shiny new tool to let folks self-check a lot of common questions we see about email requirements. Go to AboutMy.email and send an email to the email address it gives you. Once it receives that email it will go through it and do many of the basic checks we’d usually do to check the technical health of a client’s email1 and displays a detailed report of what it finds. Details it reports on include SPF DKIM DMARC BIMI, including details about the certificate and image What IP address it was sent from, and whether it has valid DNS The size of the mail as sent (no more arguments about Gmail clipping size) The SMTP session as it was delivered The raw payload of the mail as delivered Checks for line length, non-ascii characters, non-CRLF line endings Headers, both pretty (including RFC 2047 decoded) and
Are you wondering how to verify the authentication of your emails? The three key forms of email authentication—SPF, DKIM, and DMARC—can be easily checked with just a Gmail account. A Guide to Checking Your Email Authentication (4 Simple Steps) 1. Send the Email or Newsletter for Testing to Your Gmail Address. After sending the email you want to test, wait for it to arrive in your Gmail inbox. 2. Open the Email and Click the Three Dots: 3. Select “Show Original” to View the Source Code: 4. Analyze the Authentication Results. You’ll see a display similar to the following: If SPF, DKIM, and DMARC all show ‘PASS’, your setup is perfect. No further action is needed. If SPF and DKIM pass, but DMARC is missing, you should establish a DMARC record. This is particularly crucial for larger senders (5000+ emails a day), considering new rules from providers like Yahoo Mail
If your business sends a lot of emails, whether for transactional or marketing purposes, you might be concerned about the new email rules from Gmail and Yahoo Mail that are coming in February 2024. These rules aim to protect people’s inboxes from spam and unwanted emails, by making senders take a few extra steps before they send their campaigns. The good news is that most of these requirements aren’t actually new; they’re existing best practices that many marketers already follow. So, if you’re doing email marketing right, you can rest easy! But if you’re not sure whether you’re following these rules correctly, don’t worry. We’ve created this guide to help you understand everything and ensure that you’re taking the necessary steps. We’ll also let you know what each email marketing service is doing, or not doing, to assist marketers in meeting these new requirements. What are Gmail and Yahoo Mail’s
As of the first of February 2024, Google and Yahoo will introduce new rules for anyone who sends massive emails to @gmail and @yahoo contacts to improve mailbox protection against spam, phishing and spoofing. Read what the new requirements are in this article, and see how you can comply by 2024. Think about how many customer and prospect email addresses you have in your lists ending in “@gmail.com” or “@yahoo.com”. A lot, right? As of the first of February 2024, you may no longer be able to communicate with these contacts and be sure that your emails reach them. Why not? On that date, Google Gmail and Yahoo will change their email receipt policies, implementing changes to current authentication and spam prevention requirements. However, if you are already adopting the best practices of email deliverability to optimize your email delivery capabilities, you have nothing to fear: the new standards correspond
What do you do when you’re a newsletter publisher or marketing manager sending emails to your list and you run into deliverability trouble through no fault of your own? How do you even know? It’s a tricky and sticky situation and I’ve seen it happen more than once lately, and across more than one email service provider (ESP). The assumption, most of the time, is that if a mailbox provider — say, Gmail, decides to put your mail in the spam folder, that it’s a reflection of the quality of your mail — not a reflection of the provider or any issue the provider might be having. Ninety-seven percent of the time, it’s all about the (sending) client, not the sending platform. But sometimes it is actually a problem related to the sending platform. And that’s not an easy thing to measure. But it’s a good thing to ask your
This fall, MailUp is introducing new features to boost your productivity and performance, right around the key sales months. Learn about the unified contact management, the Deliverability Index and other new features this season. Fall, for every marketer, has always been synonymous with preparing for the key sales anniversaries, namely Black Friday, Cyber Monday and Christmas. Today we reveal how you can tackle these crucial dates and win the competition without investing hours and hours of time creating the perfect email and receiving disappointing results. MailUp’s fall innovations are designed to do just that: help you simplify the creation of your email campaigns and management of your contacts while increasing performance and return on investment. Find out what it’s all about in this post! Artificial intelligence arrives: MailUp’s AI Assistant Based on ChatGPT, MailUp’s new AI Assistant is the key tool if you are running out of ideas for yet
On Tuesday, October 3, Google and Yahoo announced updated sender requirements for those who wish to send mail to Gmail or Yahoo Mail successfully and in volume. Marcel Becker from Yahoo and Neil Kumaran from Google explain in detail what senders will have to do if they don’t want to find their mail blocked at either mailbox provider. They warn that failure to comply will result in rejected mail in early 2024.Any changes here really are evolutionary more than revolutionary. These have been solid “best practice” recommendations for a good long while; so I think of this as both “documenting what everybody knows” and laying the groundwork for reasoned, documented policy-based blocking of non-conforming mail. Those requirements boil down to this:Authenticate email. We were moving to a point where you basically already had to authenticate your email messages if you wanted inbox placement success; now it’s fair to say that it
For those that don’t know, I was director of deliverability for Salesforce Marketing Cloud (previously ExactTarget) from 2006 through 2021. My love of all this email and guiding clients toward deliverability success even predates that — having started my first email sends (and building my first email filters) way back in the late 1990s. But it was during the Salesforce days where I was most able to “spread the word” of deliverability best practices. I’m insanely proud of the client interactions and knowledge share I was able to do while I was there. It pleases me that you can still find remnants of those days online!For example, here’s a link to a recorded session I did for Salesforce’s Trailhead Live in 2019. That’s a few years ago now, but I think this is still a solid overview of deliverability considerations for those using Salesforce Marketing Cloud to send email messaging.
History Return Path was a major driver for the establishment of Feedback Loops (FBLs) back in the mid to late 2000s. They worked with a number of ISPs to help them set up FBLs and managed the signup and validation step for them. In return for providing this service to senders and receivers, they used this data as part of their certification process and their deliverability consulting. Return Path had a strong corporate ethos of improving the overall email ecosystem that originated from the CEO and permeated through the whole organization. In 2019 Validity acquired Return Path and within two months closed two offices and laid off more than 170 employees, many who are industry leaders and long time colleagues. In 2020 Validity acquired 250OK, one of their major competitors. Over the next year they then ended long term agreements with ESP partners, sued competitors and significantly raised prices for