customer engagement
The content of this blog is based on a speech by Pat Flynn, Owner of Flynndustries, LLC, at the Traffic & Conversion Summit 2021. We’re all fans of something. And we all crave a connected community. You may be obsessed with all the latest Apple products, lululemon leggings, that new Pina Colada Bailey’s or a stylish Smeg toaster. Just like we’re superfans of other people’s businesses, people can become raving fans of your business. Read on to find out how you can do that! What Raving Fans Look LikePersonalized ExperiencesAudience TypesCasual AudienceActive AudienceCommunityCreate Community Connection PointsRaving Fans What Raving Fans Look Like Here’s what a true fan looks like: They pre-order your products before they’re releasedThey tell their friends, family and community about youThey demand your products and get upset when they’re out of stockThey wait for your announcements, sales and new releases In a way, fans are like business…
Let’s be honest, there’s nothing better than being made to feel special. In fact, it’s something that’s crucial in modern retail. These days, consumers want more than a helpful, well-mannered shop assistant or a secure online payment guarantee—they want a shopping experience that suits their specific needs and preferences, to feel like they matter, and that they’re not just another sales number. A shift in the shop floor retail paradigm Of course, while customization may seem like a viable option for online retailers, offering a personalized experience in brick-and-mortar stores is far more challenging. That said, it’s by no means impossible and is in fact a must if physical stores are to remain relevant. According to Forrester, so-called retail associate enablement tools could hold the key to the future of brick-and-mortar retail stores. An alternative to point solutions, these tools give shop floor workers the power to offer the highly…
One of the keys to successful advertising is to put your ads in front of the right people at the right time. This is your perfect advertising audience. It is important to define the characteristics of this advertising audience before implementing strategies to target them. In this blog, we will share: How to decide the attributes of your perfect advertising audience;Which channels you can use to reach various audiences; andHow to make the best use of your advertising budget. In a growing industry, it is more expensive, competitive and difficult for businesses to advertise online than ever before. Taking a considered approach to your advertising activities is now necessary, and that starts with targeting specific, pre-defined audiences. Attributes Of Your Perfect AudienceChannels For Perfect AudiencesMake Best Use of Your Advertising BudgetMake Your Plan 1. Attributes Of Your Perfect Audience This is likely an exercise you have completed earlier as an…
Good customer service is essential to long-term success. When you’re selling something online, your customers expect you to answer their questions fast. If they don’t get the information they need, you could lose the sale to a competitor. Of course, you can’t be available all the time, and this is where chatbots come in. Chatbots are virtual computer assistants. These AI (artificial intelligence) applications can be installed on your website. When a customer needs assistance, the chatbot will simulate a conversation. On average, chatbots can answer up to 80% of common questions, and 40% of people don’t care if they talk to a chatbot or a live operator if they’re getting the right information. By adding a chatbot to your customer communication mix, you could save up to 30% on support costs. It makes sense to have a chatbot, but they’re not all created equally. Even though it’s a robot,…
Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty, and advocacy, it’s really us marketers leading the dance towards a sale. And with consumers being bombarded by messaging in an increasingly crowded marketing landscape, you can’t blame them. If left to their own devices, leads will go from hot, to tepid and eventually cold. Lead nurturing is a critical component in growth hacking, a growing branch of marketing that allows you to use creative, low-cost strategies to help your business acquire and retain customers. Rather than spending resources on forever finding new customers, it’s actually more cost-efficient to nurture existing leads more effectively. To do that, we need to continually deliver valuable content, escalate engagement, and optimize a lead generation framework that takes the buyer’s persona into consideration. Sound like…
Understanding consumer buyer behavior is critical for enhancing the shopping experience. We’re talking both online shopping and regular retail. What’s even better? Predicting it. You know how you get ads and product recommendations so relevant that you can’t believe your own eyes? Similar to personal shopping assistants in retail stores, advanced AI-powered technology can surprise and delight your customers. It’s almost like having your own little crystal ball of the future and knowing exactly what your shoppers will desire today, tomorrow and beyond. So, how is it possible? And what exactly is possible? Read on to find out. Understanding buyers Predicting Consumer NeedsChoosing the right dataPurchase behavior dataRecycled product dataProduct usage dataPredicting Buying Behavior Understanding buyers Before we can understand buyer behavior, we need to get a basic understanding of who they are. While it’s obvious who buys things, sometimes it can be confusing to identify exactly what types of…
A triggered email is like a self-driving car – once it’s set up, you can simply take your hands off the wheel. Triggered emails, including order confirmations, are the nuts and bolts of email communication. They give customers peace of mind and trust in your operations, while giving you the chance to collect feedback or up-sell. Table of Contents Welcome series Reactivation campaign Order confirmation Cart abandonment Birthday and events Feedback and recommendation The bottom line As marketers, we have email campaigns and a million other things to take care of, so triggered emails can be a welcome break. But triggered emails come in all shapes and sizes. There are triggers for welcome emails, reactivations, cart abandonment, events, feedback, and recommendations – the list goes on… Depending on a company’s size, a marketer can have dozens of active triggers set at once. So how do you choose the right trigger…
The ecommerce industry is continuously growing year over year. As the trend will continue in the coming years, the space will get more competitive. That means the implementation of marketing strategies will help online stores stand out. If you’re curious about trending strategies that will help you thrive, you’re in the right place! Keep reading to discover five killer ecommerce marketing strategies that’ll help you win more customers in 2022. Leverage the power of social mediaEnsure cross-platform compatibilityPromote sales and giveawaysOffer outstanding customer supportRequest reviews and feedbackConcluding thoughts 1. Leverage the power of social media Social media plays a crucial role in the marketing strategies of ecommerce businesses. They are the perfect place for promoting products and services, as consumers spend time browsing them daily. With plenty of automation tools available, advertising on social media is an efficient way of reaching out to a mass audience. For example, LinkedIn automation…
Ready for the Strong Customer Authentication (SCA) U.K. deadline? Brands and retailers have already implemented changes way before 14th March 2022 to help combat fraud. For shoppers, it’s a win to get that extra layer of anti-fraud protection in their online card payments. But beware of the double-edged sword, as customers may face more I.D. verification requests at the point of transaction. Ultimately, this takes the “ease” out of “pleased”, as both e-commerce merchants and customers face a new challenge: a new barrier in the customer shopping journey. Marketers have paved the way through channels, PPC ads, and more, to get traffic to their product pages and bring customers to the checkout point. Yet around 30% of these transactions will potentially fail 3DS or be abandoned. The risks of high basket abandonment and a slump in sales is a Marketing SOS (Save Our Sales) call for you to ramp up your…
Last month we highlighted our top 2021 partners from our marketing side. Today, we’re extremely excited to put a spotlight on our amazing Commerce Cloud partners. Together, we’ve helped thousands of commerce pros automate their efforts and elevate their marketing game. We have even more amazing initiatives planned for 2022, so stay tuned. In the meantime, get to know these outstanding partners and their businesses. Denis Ruderman, Growth Manager and Felicia Nan, Customer Success Manager at StripeLisa Reta, Head of Customer Success and Growth at CrescoDataSamantha Brown, Director/Owner at Shore DigitalDavid Donohue, Managing Director at Donohue Consultancy and Tim Davies, Multichannel Retail Strategist at ZELLIS 1. Denis Ruderman, Growth Manager and Felicia Nan, Customer Success Manager at Stripe Stripe is the fastest-evolving payment platform and a key partner of Maropost Commerce Cloud. Their users-first approach has helped our customers to focus on innovation and customer experience. Through features enrichment, Stripe…