Mapp: Unique DTC Tactics to Guarantee You’re Keeping Up with the Trends

Mapp just issued a new brilliant write-up:

Direct-to-consumer marketing has exploded over the last few years, and that spike in popularity shows no signs of stopping. Even brands that have traditionally worked almost exclusively with retail giants (think PepsiCo or Nike) are also trying their hand at DTC models, and startups are opting directly for DTC strategies more than ever before. This trend had already begun pre-pandemic, but COVID-19 added fuel to the fire that has become this huge shift in consumer behavior. Whereas shopping at physical stores was previously the norm, with customers placing high value on the ability to shop for a wide variety of product types in a single store, the results of the pandemic have since pushed a lot of that shopping online. And to no surprise, consumers are finding that making purposeful purchases directly from an engaging manufacturer can be a wonderfully personalized and more satisfying experience than just hitting up the…

Read more: Unique DTC Tactics to Guarantee You’re Keeping Up with the Trends

P.S. Do you need help with Mapp? check our Email Service Provider Handbook or Ask for a Consultation