Actionable Insights
In this guest article, discover how enriched data enables you to put the customer at the center of your marketing.
At Total Tools, Australia’s largest professional tool retailer, we had robust information about our clients, but we also had a problem: it was all siloed. …
New challenges continue to emerge for today’s brand marketers as they look to connect with customers and foster lasting relationships. For one, customers are more…
In a world buzzing with digital interactions and countless advertising messages vying for attention, businesses face an ever-growing challenge: standing out from the competition and…
In today’s ever-evolving technological landscape, marketers are faced with a daunting challenge – delivering more results for their business, while meeting the high expectations of…
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Picture this: A customer starts their journey by browsing your website on their laptop, adds items to their cart, but decides to make the purchase…
The 4 Ps of marketing — product, price, place and promotion — have provided a standard framework within which marketing strategies and programs have been…
Customer acquisition is expensive. And with marketing budgets shrinking and consumer wallets tightening, overspending to acquire new customers isn’t a luxury that many marketers have…
Brands are buckling down in a tough economy and focusing on retaining their existing customers. Learn their omnichannel marketing strategies.
What’s a brand to do in the face of a changing retail marketing landscape? Our report, 5 Trends Shaping the Future of Retail Strategy & Execution, offers some insights.
