Mapp: Year in Review – 10 Reasons why we truly loved 2021

Mapp just shared another interesting blogpost:

2021 was different than we initially expected – but full of positive surprises and experiences! We saw so many exciting developments that we can’t help but love 2021. Check out what made this year so special for the Mapp family! 1. A Surprising CX Study  Early into the year, Mapp commissioned Forrester Consulting to conduct a study among industry leaders to unravel how they are developing and improving exceptional customer experiences. The findings came as a surprise – almost half can’t identify visitors on their own websites, making CX improvements in real-time or personalization impossible. The study also establishes the do’s and dont’s for improving your CX – providing you with the competitive edge you need – all to find here. 2. A Growing Trust in Mapp  Mapp saw record growth this year – each quarter our numbers confirmed the level of trust our customers have in us and our…

More here: Year in Review – 10 Reasons why we truly loved 2021

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