SAP Emarsys is committed to taking the strong bond between FC Bayern and its fans to new heights. Learn why an omnichannel strategy is key!
Personalized marketing (or one-to-one marketing) can be defined in a number of ways, but at the most basic level, it can be explained as follows:…
Customer acquisition is expensive. And with marketing budgets shrinking and consumer wallets tightening, overspending to acquire new customers isn’t a luxury that many marketers have…
Discover what’s new with mobile, SMS, personalization, APIs, and much more. We even have an emoji update! 😀
Hear from marketers at leading brands about the real marketing results they’re seeing with omnichannel engagement.
Hear from marketers at 3 leading brands about the real marketing results they’re seeing with omnichannel engagement.
Brands are buckling down in a tough economy and focusing on retaining their existing customers. Learn their omnichannel marketing strategies.
A lot rides on your martech, including ROI, your brand, and marketing revenue. Is it up to the task? Here are 10 key considerations.
We’re breaking records! From Black Friday through Cyber Monday, we saw a 45% year-over-year increase in customer engagements.
The festival may be over, but this is one celebration that never ends. Catch these 5 stand-out sessions you may have missed!