Marketing Strategy

Discover what’s new with mobile, SMS, personalization, APIs, and much more. We even have an emoji update! 😀

Hear from marketers at leading brands about the real marketing results they’re seeing with omnichannel engagement.

Hear from marketers at 3 leading brands about the real marketing results they’re seeing with omnichannel engagement.

Brands are buckling down in a tough economy and focusing on retaining their existing customers. Learn their omnichannel marketing strategies.

What’s a brand to do in the face of a changing retail marketing landscape? Our report, 5 Trends Shaping the Future of Retail Strategy & Execution, offers some insights. 

As a marketer, you’ve likely heard about the seismic shift coming in the world of data tracking. In July, 2022, Google made a big splash by announcing that they’d be phasing out cookies by the summer of 2023. For marketers who rely on third-party cookies, this understandably led to a lot of concern and consternation. But what if this presents an important opportunity? 

A lot rides on your martech, including ROI, your brand, and marketing revenue. Is it up to the task? Here are 10 key considerations.

Modern marketers are old pros when it comes to navigating change. This is especially true if you’re in the retail industry, where your ability to…

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let’s dive in. Table of Contents The Influencer Marketing Landscape Influencer Marketing Effectiveness Micro Influencer Stats Influencer Marketing on Instagram Influencer Marketing on TikTok Influencer Marketing on YouTube Influencer Marketing on Facebook Influencer Marketing Budgets What is influencer marketing? With influencer marketing, brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. While a recommendation from a friend or family member is valuable, it’s only a one-to-one interaction. But with influencers, this interaction could happen with hundreds, thousands, or even millions of people. Plus, influencers work

This past year has been a fast-moving one for us and our customers. While consumer behavior continues to evolve, we’re seeing real strength in consumer…