Marketing Strategy

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules? Because changes in the supply and demand of products can result in the scarcity principle coming into play. In this post, we’ll learn what the scarcity principle is and how you can use it to create high demand. What is the scarcity principle? The scarcity principle of persuasion coined by Dr. Robert Cialdini means the rarer or more difficult it is to obtain a product, offer, or piece of content is, the more valuable it becomes. Because we think the product will soon be unavailable to us, we’re more likely to buy it than if there were no

Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year if you don’t have a plan. To make your plan’s creation easier, we’ve put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks. To start, let’s dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside. In this article, we’re going to discuss: What a High-Level Marketing Plan Includes How to Create a Marketing Plan Marketing Plan Templates You Can Use Simplified Marketing Plan Template Plus — Social Media

In this guest article, discover how enriched data enables you to put the customer at the center of your marketing.

If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and can work for any business at any budget. The key to getting started is knowing the fundamentals. Here, I’ll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Cost-Effective Marketing Channels Building Your First Marketing Strategy Cost-Effective Marketing Channels If you’re just getting started with marketing, here are a few cost-effective channels to consider: Content marketing The entire premise of content marketing is to provide valuable content to your audience. This can be blog posts, videos, podcasts, e-books, and more. Unlike a pop-up ad, this type of marketing isn‘t disruptive. It’s supposed to feel natural, organic, and helpful. Consider

Summer is traditionally a time for slowing down, going on holiday, and soaking up the sun. But at Emarsys, we’re always working hard to drive…

You’ll need a solid technical marketing strategy if you sell a complex product or service. This type of marketing requires a firm understanding of the technical aspects behind your product. You’ll also need to communicate complex processes clearly. Without technical expertise, your marketing team will have a difficult time developing content that resonates with your core audience. In this post, we’ll look at why technical marketing is so important, as well as the skills necessary to succeed in a technical marketing role. Table of Contents When to Use Technical Marketing Technical Marketing Best Practices 7 Tips to Kickstart Your Career in Technical Marketing What is technical marketing? Technical marketing refers to a specific type of marketing focusing primarily on an offering’s specifications and technical aspects. Technical marketing communicates and simplifies complex information, usually about specialized products. When to Use Technical Marketing Technical marketing is a crucial part of any marketing

Every brand is unique — not just in their product offering, but in the needs and wants of their customers.  However, whether you’re a marketer…

As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and where new opportunities are present. Here, we’ll take a closer look at marketing audits, the best time to conduct one, and a few best practices to pull one off. Table of Contents What is a marketing audit? What are the elements of a marketing audit? Who does a marketing audit? When should I do a marketing audit? How to Do a Marketing Audit A marketing audit identifies the biggest strengths and weaknesses of your current strategy. It highlights what plans, processes, and practices are most effective at meeting goals. Just as importantly, it builds a

In today’s ever-evolving technological landscape, marketers are faced with a daunting challenge – delivering more results for their business, while meeting the high expectations of…

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts? Companies hoping to increase revenue can do so in many ways — such as increasing advertising budgets, expanding sales teams, and investing in product development. However, one often overlooked way to strengthen your gross sales is a purposeful and expertly executed market development strategy. In this article, we’ll explain what market development is and how you can employ it to grow your business. Then, we’ll take a look at some examples of market development strategies that work for top businesses today. Image Source Each category rests upon two axes — one for market and one for risk. A company can expand its efforts into new or existing markets. Each poses more or less