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Does the possibility of dark mode email disasters give you nightmares, or has your team overcome the fear of emails in the dark? Results from our new dark mode survey reveal what keeps email marketers up at night. The rise in the popularity of dark mode created interesting challenges for many designers and developers. But in the world of email, dark mode challenges can be extra perplexing. We wanted to know if marketing teams are thinking about dark mode or ignoring it as they design and develop email campaigns. If dark mode email basics are being considered, what are the issues that cause the most frustration? Pathwire partnered with Ascend2 on an industry survey we call Email After Dark. Check out some highlights from the results in the infographic below. Table of Contents Key takeaways from Email After Dark Shedding light on the dark mode survey Dark mode on your…
Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and tools out to craft your Black Friday and Cyber Monday email marketing campaigns. In our recent survey, more than three-quarters (77%) of email marketers agreed that investing in Black Friday email promotions provides a significant return. So raise up, email marketers: it’s time to design the perfect Black Friday and Cyber Monday emails. Just follow our steps and check out all the amazing Black Friday email examples we’ve picked out for you, and you’ll create a masterpiece. Table of Contents Plan ahead by listening to your customers Use email content to your advantage Be careful with being too…
Digital marketing is such a broad subject that university students spend up to five years studying it. The internet can seem overwhelming for a small business when you consider the scope of possibility for your marketing strategy. But that’s no cue to pull back. If the last decade has proven anything, it’s that digital marketing is the best (and most cost-effective) way to reach your audience. And over the next five years, global digital marketing spending is set to double. Don’t worry – we’ve condensed everything we know into this handy 101 guide. Grab a coffee and pull out your notebook as we dive into the evolving space of digital marketing. Table of Contents What is digital marketing? Why is digital marketing important? It’s cost-effective It allows for increased audience targeting Its results are easy to track What are the different types of digital marketing? SEO-focused website or blog Social…
Here’s one I almost missed, from a couple of weeks ago: According to Wired, Cloudflare is moving into the email security space. The goal? To better protect against email-delivered threats (think phishing). They see a gap there; one I’ve noticed myself.From the article Cloudflare Is Taking a Shot at Email Security by Lily Hay Newman: “Prince says that Cloudflare employees have been “astonished by how many targeted threats were getting through Google Workspace,” the company’s email provider. That’s not for lack of progress by Google or the other big providers on anti-spam and anti-malware efforts, he adds. But with so many types of email threats to deal with at once, strategically crafted phishing messages still slip through. So Cloudflare decided to build additional defense tools that both the company itself as well as its customers could use.”I’m using a bit of cheeky hyperbole up there in my choice of title, but…
Shock and horror – you’re sending out a Halloween-themed email campaign but can’t think of any good subject lines… The scariest part? 47% of your audience open emails judged on your subject line alone. Fear not – we’ve got you covered. Here, we’ll show you some shockingly good Halloween email subject lines from your industry and share our secret recipe for higher open rates. Then, we’ll head to the lab, run through some A/B tests, and discover why data should decide your Halloween-style subject line. You can come out from under the bed now. Table of Contents 21 eye-catching Halloween email subject lines Ecommerce & retail Tech Food & spirits Entertainment How to write a killer Halloween subject line Get creative with your tone of voice Use marketing psychology to increase open rates Make it personal with contact properties Avoid the dreaded spam folder Utilize software testing to polish your…
People make companies. That much is true for every business in the world and Pathwire is no different. Without our employees, there would be no path to find and…well…no wires. Our company is built on the foundation of passionate and dedicated people. Since 2010, we’ve worked hard to forge pillars that would allow us to create a thriving environment. For that, we needed core values that would help guide our efforts: performance, authenticity, human, evolution, and ownership. And while we always try to ensure these values are well balanced, sometimes one needs a little more love than the others. Yes, it’s easy to be constantly focused on performance, but fostering a culture of authenticity takes some more work. And that’s what makes dates like Hispanic Heritage Month so important. Today, we want to highlight Pathwire’s amazing Hispanic community and the employees that are creating a future for all by being…
So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things correctly, we’ve got you covered. Right on cue, here’s the best email newsletter post ever. Table of Contents What is an email newsletter? Why do you need an email newsletter? Pros of email newsletters Cons of email newsletters How to create an effective email newsletter Set your goals and objectives Find the right platform for your newsletter Build your newsletter subscriber list Segment your contacts for better targeting Design beautiful email templates for your newsletters Define your newsletter content How to optimize your newsletter over time Understanding email metrics Finding the best time to send your newsletter Email newsletter examples to inspire you Product Hunt Netflix Skyscanner…
“It’s like Apple’s new Hide My Email feature, but it works everywhere,” according to The Verge. And it’s powered by email platform Fastmail, perhaps a bit of a niche provider, but I mean that in a good way. Founded in 1999, Fastmail hast a long history in the email space (unlike Hey.com) and they seem to know what they’re doing (look at their recent added support for BIMI). If you want to “hide my email” but don’t want to do it via the Apple ecosystem, it sounds like this is really worth checking out.Click here for more information on Masked Email from Fastmail and 1Password.Firefox Relay is another service with a similar aim, perhaps for those who are more into the Mozilla mindset, if there is such a thing. I actually haven’t heard of anybody expressing a lot of interest in this one, have you?The big question for me, for all…
The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. At Mailjet, we’re expecting to see very high volumes coming from our senders and the risk to deliverability increases as a result of emails being sent to older and more inactive or disengaged contacts. Both of these actions can lead to poor deliverability if not done with care. Of course, this isn’t something that only Mailjet faces, as anyone in the email industry – email marketers, other email service providers, and deliverability services – can all attest to. So, in an effort to ensure the email industry is best prepared for the holiday season, we thought we’d share some tips on how we are approaching it this year. Table of Contents Plan ahead for the…
You may have already met some of the professional services team, but to give you a quick overview of some services you may or may not know you have access to, we interviewed Darryl Clark, Head of Professional Services here at dotdigital. Let’s start by finding a little bit about who you are: I’m Darryl Clark, EMEA Head of Professional Services. I’ve been with the company in various roles coming up 8 years and before that, I was a client since the very early days back in 2000. My career background is mainly software development in the agency world which lends itself well, as Professional Services is always about finding the right solution for the customer. Why is there a Professional Services department at dotdigital? While the platform is incredibly intuitive, we know that many clients don’t always have the time or available resources to get everything they want done…