holiday email marketing
Some people call the holidays “the most wonderful time of the year.” But let’s be honest, if you’re an email marketer who works for a retail brand, it’s also the craziest, busiest time of the year. It may feel as if the entire organization is counting on you to get things right. Email strategy drives web traffic, foot traffic, and sales during the holiday shopping season. Black Friday email marketing efforts get everything started. So, what’s your plan for this shopping season? Curious about what your peers in the retail email world are doing? You’re in luck! Pathwire and Ascend2 conducted a survey of B2C marketers to find out how different verticals and types of companies approach email marketing in the weeks leading up to Black Friday and Cyber Monday. See all the results in the exclusive report, Email is the new Black [Friday]. Arguably, Retail is the most relevant…
When you’re marketing for a small business, you’re at least a month ahead of everything else. Or at least you try to be. Yet, here we are, talking about decorating for the holidays and the first day of fall has long come and gone. Now, it’s just a mad rush to get through New Year’s Eve and on to the next year. So, if you haven’t started decorating your online marketing for the holidays, it’s high time you did. Wondering what I’m talking about? No worries. In this article I’m going to explain:: Why you should decorate your online holiday marketingWhat decorating your online marketing for the holidays really isHow to decorate your online marketing for the holidays I’m also going to share some examples and ideas that you can use in your own marketing this holiday season. Why you should decorate your online holiday marketing Decorations are a visual…
Some things keep coming back faster than you expect them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and tools out to craft your Black Friday and Cyber Monday email marketing campaigns. In our recent survey, more than three-quarters (77%) of email marketers agreed that investing in Black Friday email promotions provides a significant return. So raise up, email marketers: it’s time to design the perfect Black Friday and Cyber Monday emails. Just follow our steps and check out all the amazing Black Friday email examples we’ve picked out for you, and you’ll create a masterpiece. Table of Contents Plan ahead by listening to your customers Use email content to your advantage Be careful with being too…
The holidays are coming and it’s time to decorate your online marketing with holiday email templates. That’s right. It’s already time for your business to be thinking about making the most of big shopping holidays such as Black Friday (Nov. 26, 2021), Cyber Monday (Nov. 29, 2021), Small Business Saturday (Nov. 27, 2021), Christmas, etc. And if you’re like most small businesses and organizations, email marketing will play a big role in how you communicate with your customers and get the word out about your upcoming holiday promotions. If you haven’t started planning your holiday email marketing, don’t worry, we have the professionally designed holiday email templates you need to save time and stand out in your customers’ inboxes. I’ve curated this group of holiday email templates just for you. With notes on my favorites, and a peek into next year. Enjoy! Table of ContentsThanksgiving email templatesBlack Friday email templatesSmall Business Saturday email templatesCyber Monday…
Nobody likes missing out on something big. Make sure you’re planning your holiday promotions ahead of time, so you’re not late to the party! With holiday retail sales reaching over $789 billion in 2020, your business cannot afford to be miss out this holiday season. So let us show you how to create some great holiday promotion and get the word out with professional holiday email templates. In this article, we’ll give you eight great holiday promotion ideas, plus tips for how to make your promotions a success this holiday season. Table of ContentsHoliday promotion ideas to help you sell more1. Try an early bird offer2. Share a holiday gift guide3. Highlight a gift card bonus offer4. Offer free shipping5. Run a holiday photo contest6. Promote your holiday events7. Package your knowledge8. Try a contest or giveaway5 tips to make your holiday promotions successful1. Make sure your message is timely2. Make it…
For the email marketer, the holiday season is here and it’s time for all of us to get ready to make the most of it. It’s time to start putting together amazing Holiday email marketing campaigns that will help us to embrace the holiday feeling to build our brand and drive sales. And, as usual, Mailjet’s here to help you with that, so sit back, relax and get ready to hit the email jackpot! We’ve combined all our Holiday resources in one, to create your one-stop shop to win the battle of the inbox this season. In our Ultimate Guide To Holiday Emailing, you will learn how to create amazing content for your campaigns, you’ll find great design tips from some of our friends in the industry, and get inspiration from great email examples by top brands. Table of Contents Preparing for the 2021 holiday season Setting email goals for the holiday season Start broad,…