Marketing resources
Business jargon has long dominated corporate conversations, complicating straightforward discussions. My colleague Shannon and I tackled this issue a few years back by creating Business Babble Bingo—a playful yet enlightening game. This game was our subtle rebellion against the meaningless buzzwords dominating meetings, presentations, and websites. But despite the time elapsed, the problem of business jargon still muddles communication. So, this article demystifies a few of the most overused phrases. We’ll replace them with simpler alternatives to determine if you’re an experienced “thought leader” or new to the business world. Embrace this transformation for a definite “win-win” outcome. 65 Examples of Corporate Business Babble — and What to Say Instead What We Sound Like When We Babble The Human We Could Sound Like 65 Examples of Corporate Business Babble — and What to Say Instead 1. Thought Leader A recognized authority in a certain subject matter is often called a
Email is the unprecedented champion of marketing channels. Not only is it the preferred channel for businesses across every industry and in every vertical, but it’s also the channel of choice for customers and users around the world. As a result, email performance has a significant impact on your overall marketing success. Why are benchmark reports important? To develop your business, your marketing channels need to be driving real results. That means, engaging customers consistently and effectively to ensure business growth. But how can you tell your marketing is delivering these vital results? Comparing your key performance indicators against other organizations, especially those operating within your industry, will help you better understand how your results measure up. What can you learn from email marketing benchmark reports? Benchmark statistics can help you determine where you focus your marketing efforts and where to take your email marketing strategy into the new year. …
You may have already met some of the professional services team, but to give you a quick overview of some services you may or may not know you have access to, we interviewed Darryl Clark, Head of Professional Services here at dotdigital. Let’s start by finding a little bit about who you are: I’m Darryl Clark, EMEA Head of Professional Services. I’ve been with the company in various roles coming up 8 years and before that, I was a client since the very early days back in 2000. My career background is mainly software development in the agency world which lends itself well, as Professional Services is always about finding the right solution for the customer. Why is there a Professional Services department at dotdigital? While the platform is incredibly intuitive, we know that many clients don’t always have the time or available resources to get everything they want done…