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At Pathwire, our mission has always been to solve the hard problems behind communications, and we’ve always strived to offer a reliable path between two connections – a business and its customers. When Wilfried and Julien founded Mailjet eleven years ago, their goal was to build an email platform that would allow developers to send marketing and transactional emails in a simple and straightforward way A lot has changed at Mailjet since then – we’ve gone from a small and mighty team based in Nantes working hard to offer the best email experience for marketers and developers to a fast-growing, multinational workforce that serves 100,000 paying customers worldwide – but through it all, our mission has always remained the same. Now, we’re thrilled to announce this next step in our evolution: Pathwire, including Mailjet and its portfolio of brands, has entered an agreement to be acquired by Sinch, a global…
Privacy – we all want it, especially as we embrace more and more global technology. When it comes to our emails and other online activities, most of us want to be assured that the things we do are only being seen and used by the people we choose. So, when a new privacy measure comes along – like the new Apple Mail Privacy Protection feature – we’re all usually pretty happy about it. Unfortunately, the same happiness isn’t always the case for email marketers. With Apple Mail Privacy Protection preventing you from seeing open rates, how are you supposed to market effectively? Is email – gasp – finally dead? Have no fear… email marketing is here to stay, but you just might have to change your strategies to successfully adapt to the new normal. We’ve partnered with Bloomreach to give the updated scoop on the Apple Mail Privacy Protection and…
Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most prep, crafting a Halloween email campaign that gives your subscriber goosebumps (in a good way) takes preparation and creativity. To help you out, we’ve handpicked some scarily good ideas to help you spice up your Halloween emails. Check out these tips and start brainstorming how to turn your campaigns from good to… devilishly good. Table of Contents Ideas and email examples for your Halloween email campaigns Include a trick and a treat in your Halloween emails Ensure your Halloween email marketing looks devilishly good Create Halloween emails that build up the suspense Customize your Halloween email marketing campaigns Free all kinds of creative monsters in your Halloween emails Halloween email subject lines to increase your open…
Empathy is one of the most important tools in a marketer’s toolkit. When you design email campaigns and other digital marketing content with accessibility in mind, you’re putting empathy and inclusion into action. Being empathetic means imagining yourself in someone else’s shoes. Sometimes that’s easier said than done. How can you be sure you’re designing and developing accessible emails? Accessibility testing is the process of examining digital content including web pages, emails, and user interfaces (UIs) to ensure people with various disabilities are able to use and interact with the content. Email accessibility testing reveals how marketers can improve their campaigns and email templates so that every subscriber has the opportunity to engage with what you’re sending them. However, our survey with Ascend2 on email accessibility found a mere 14% reported using accessibility testing tools before sending emails. Table of Contents Why email accessibility testing matters Digital accessibility testing tools…
Well, Ben Chestnut and Dan Kurzius (who famously funded Mailchimp via their personal credit cards, telling me and others that they had taken no outside investment or debt) probably can now afford to buy everybody in Atlanta a burger at the Vortex (as they kindly did for for me once upon a time, years ago). From TechCruch: “Intuit confirmed persistent rumors that it was in the process of buying Mailchimp, detailing a $12 billion transaction that will bring the well-known email infra company to its corporate remit.” Find the press release here.
Yahoo is Yahoo again! The entity that runs the servers hosting the mailboxes for AOL and Yahoo is now called Yahoo Inc, as of September 1st, 2021. No more Verizon Media.
How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries? At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users around the globe about how often they check their emails (once a day, twice a day, etc.), and when they check them (morning, noon, night, all three, etc.) Then, we broke user habits down by country: United States, United Kingdom, France, Spain, and Germany. So, what did we find? Table of Contents Taking flight and finding results Email engagement souvenirs to remember Taking flight and finding results The results were included in our 2021 Email Engagement Report and revealed that these countries had some similar email-checking habits – with maybe a few surprises. Among all global respondents, 84.3% of users…
Gift shopping is really tough. (Especially for your mom. “No honey, I really don’t want you spending money on me,” is just about the least helpful gift guidance you’ll ever receive.) One survey found more than eight out of 10 people say holiday gift giving is a source of stress. Gift giving is one of the main factors that leads people to rate the holidays as more stressful than getting caught committing a minor crime. That’s right: We’d rather get busted for jaywalking or vandalism than deal with buying gifts. All that is to say: It would be a great service for you or your clients’ customers if you could point them toward perfect gifts for everyone on their list. And from your perspective… it’s quite a lucrative service, too. Holiday gift guides are the answer. Gift guides are curated groups of products that would make excellent presents for different…
Quick question: how much is each subscriber on your email list worth to your business? Email marketing campaigns are vital for spreading brand awareness, boosting conversions, and fostering customer loyalty, but many store owners don’t actually know how much real dollar value their subscribers bring. It’s essential for eCommerce entrepreneurs to comprehend the actual value per email subscriber to determine if the money they are funneling into campaigns is worth what they are getting in return. A deep understanding of your email subscriber value also helps you budget your campaigns, identify successful strategy elements, and quantify your marketing efforts. What subscriber value tells you Calculating the value of each subscriber helps you run a number of other important calculations for determining the efficacy of your email campaigns. Campaign ROI. Identifying your return on investment (ROI) on specific campaigns is important for budgeting your email marketing dollars. By understanding how much each subscriber is worth, you can determine…
Like a lot of email marketers, you probably spend a majority of your time writing broadcast emails. You focus on promoting sales, announcing new products, sending out coupons, and getting the word out about upcoming events. And after you send those broadcast emails, you likely keep a close eye on your open rate. After all, the content of your messages doesn’t matter if no one opens them. But the emails your subscribers are most likely to open and consume aren’t promotional ones. They’re far more concerned with their transactions—the purchases they’ve already made with your store. 64 percent of customers consider transactional emails (like shipping confirmations) the most valuable messages they receive, according to Litmus. One Experian study found transaction emails, like shipping and order confirmations, achieve significantly higher open and click rates than promotional emails. They also drive substantially more revenue per email. Our numbers show a similar pattern. Transactional emails see almost five times the open rate of broadcast…