holiday
Today’s guest post is comes courtesy of Compliance and Deliverability Enablement expert Alison Gootee, who reminds us of the reason for the (email) season. Take it away, Alison! In the USA, at least, this week is widely considered to be a springboard to the year-end holiday season. Retailers will be hustling to meet or exceed their projected revenue goals while, conveniently, many of their customers will begin their pursuit of the perfect gifts for their family and friends (and coworkers, and mail carriers, and refuse collectors, and kids’ teachers, and maaaaybe a little something for themselves, too). The convergence of retailers’ and consumers’ goals means that inboxes will soon be more stuffed than a Thanksgiving turkey (or a Thanksgiving Ali(ver)son for that matter). If your open rates decline over the next couple of weeks, don’t panic! In addition to the increased inbox competition, plenty of people will also be busy with
Cyber Monday sales reached $10.8 billion in 2020, an increase of over 15 percent from 2019. Small businesses stand to rake in some major Cyber Monday revenue if they can put together a compelling offer and effectively promote it with an email series. Not sure how to take advantage of all that spending? You’ve come to the right place! In this article, I’ll help you get prepared to send a sales-generating Cyber Monday email, and I’ll share some real Cyber Monday email examples to help inspire your campaign. Table of ContentsWhen is Cyber Monday 2021?How to create a great Cyber Monday email campaignHow to write the best Cyber Monday subject linesThe 4 best Cyber Monday email examplesReal-world example: How one small business made $67,000 from their Cyber Monday emailCyber Monday templates for your email campaign Get all the tools you need to quickly find new customers and grow your retail…
Running a discount during the holiday season is a great way to draw customers into your store and boost sales during this busy time of year. But it’s not the only way to offer something of value to your customers during the holidays! If you want to run a successful holiday promotion, without discounting your product, consider one of the seven ideas below. Table of Contents1. Free gift wrapping2. Tips and tricks3. Guides4. Free shipping5. Holiday contest6. Checklist7. Holiday recipesGet creative this holiday season!Looking for more holiday marketing advice? 1. Free gift wrapping There are a lot of folks out there who absolutely despise gift wrapping! Some have a natural touch for it, while others just can’t seem to figure it out. Free gift wrapping is a really nice gesture that will make your customers’ lives a little bit easier during this crazy time of year. 2. Tips and tricks…
Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year. Let’s make sure you get your piece of the holiday pie. Table of ContentsWhat are the key dates you should include in your holiday email marketing plan?Choose the days that make the most sense for your business.What emails should I plan to send?Why should I use the three-email series for holiday email marketing?Start your holiday email planning now. What are the key dates you should include in your holiday email marketing plan? Aside from the typical events like Halloween, Thanksgiving, Hanukkah, and Christmas, you’ll also want to take advantage of shopping and giving days like: Black Friday, November 26, 2021Small Business Saturday, November 27, 2021Cyber Monday, November 29, 2021Giving Tuesday, November 30, 2021 Choose the days…
Is email marketing part of your holiday marketing plans? If you’ve never thought about sending anything more than an annual holiday letter out to your email contacts, now’s the time to rethink that plan. When done right, email marketing can have a major impact on your holiday sales and end-of-year donations. Not sure how to fit email into your holiday marketing plans? We’ve got you covered! Not only are we going to cover how to get ready and how to strategize your holiday email marketing campaigns but we’re also going to provide some great ideas and examples to get you started. Table of ContentsGet ready for your holiday email marketingStrategize your holiday email marketingHoliday email marketing ideas with examplesStart your holiday email marketing today! Get ready for your holiday email marketing We all know how busy the holiday season is and that it can get really hectic really fast. That’s…
How confident are you in your ability to create or find festive holiday images? As a webinar designer and presenter for Constant Contact, one of the most frequently asked questions I heard was how to create images fast. The good news is you don’t need to be a graphic designer to create festive holiday images. There are plenty of easy-to-use tools and resources to help you create quality images quickly and affordably — or even for free. So grab a pen and paper or bookmark this post — you’re going to need it for your holiday marketing. Here are the must-have resources for holiday graphics and images this season: Table of Contents7 resources for free holiday images1. Constant Contact Image Editor2. PowerPoint for quick holiday graphics3. Canva for holiday graphics and promo images4. Shutterstock for holiday images and videos5. Pablo for quote images and graphics6. Pixlr for slightly more advanced…
Nobody likes missing out on something big. Make sure you’re planning your holiday promotions ahead of time, so you’re not late to the party! With holiday retail sales reaching over $789 billion in 2020, your business cannot afford to be miss out this holiday season. So let us show you how to create some great holiday promotion and get the word out with professional holiday email templates. In this article, we’ll give you eight great holiday promotion ideas, plus tips for how to make your promotions a success this holiday season. Table of ContentsHoliday promotion ideas to help you sell more1. Try an early bird offer2. Share a holiday gift guide3. Highlight a gift card bonus offer4. Offer free shipping5. Run a holiday photo contest6. Promote your holiday events7. Package your knowledge8. Try a contest or giveaway5 tips to make your holiday promotions successful1. Make sure your message is timely2. Make it…
The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. At Mailjet, we’re expecting to see very high volumes coming from our senders and the risk to deliverability increases as a result of emails being sent to older and more inactive or disengaged contacts. Both of these actions can lead to poor deliverability if not done with care. Of course, this isn’t something that only Mailjet faces, as anyone in the email industry – email marketers, other email service providers, and deliverability services – can all attest to. So, in an effort to ensure the email industry is best prepared for the holiday season, we thought we’d share some tips on how we are approaching it this year. Table of Contents Plan ahead for the…
Halloween may not seem like a golden opportunity for catching customers — it’s not often associated with major shopping seasons like Christmas or back-to-school. But, even with pandemic-related restrictions in place, the National Retail Foundation reported that the average American spent $92.12 on candy, costumes, and decorations in 2020 and estimated that the country spent a total of $8.05 billion on the holiday. Halloween promotions can help you get in on this spending. You might feel intimidated competing with large corporations for Black Friday and other holiday shopping revenue, but Halloween gives you the chance to cash in holiday spending with less hassle. Even if you don’t sell Halloween-themed merchandise, you can still take advantage of the holiday by creating themed branding around this popular shopping season. Table of ContentsHow Halloween promotions can benefit your business11 Ideas for Halloween promotions1. Use Halloween email templates2. Create a Halloween-themed landing page3. Develop…
Holiday sales have increased every year since 2002 — with the exception of 2008, during the Great Recession. Last year, retailers were concerned that the pandemic would decrease 2020 holiday sales, similar to what happened in 2008. However, the opposite occurred. Despite a global pandemic, the rate of increase of holiday sales between 2019 and 2020 was more than double the average year-over-year growth of previous years, exceeding predictions from the National Retail Federation. This enduring upward tick in holiday sales illustrates that consumers have built lasting habits around holiday spending. Smart brands will respond accordingly. With a rock-solid holiday email marketing strategy, your brand will be in a prime place to grow holiday sales in 2021. Let’s take a look at how to develop that strategy, and analyze some holiday email examples. Editor’s note: this post was updated for accuracy and freshness in September 2021. Why email makes the best…