Christmas
Last year’s holiday season was something the likes of which none of us had ever seen. COVID-19 impacted everything for people all over the world,
The Christmas season is right around the corner. Have you prepped your email campaign strategy? Here’s some practical advice and data on the evolution of this post-COVID holiday so that you can fine-tune the right Email Marketing strategy. A quarter of the annual e-commerce demand happens during Christmas time. But what’s to expect from Christmas 2021? We’ve (almost completely) left the pandemic behind us. However, the health emergency has left an indelible imprint on consumer shopping habits. This year, digital sales will exceed $1 trillion globally. But experts say that there’ll be many surprises: this year’s Christmas shopping promises to be very different from the past. How should Italian brands and companies prep for Christmas 2021? Let’s try to forecast what’ll happen in the next 2 months. Check out the statistics and trends that have already emerged from our studies last year. This will provide a profitable outlook for those…
I can hear it now, “decorate what?” I know, I was incredulous at first too. I mean, who “decorates” an email template? The answer to that is everyone who uses email marketing “decorates” their email template. What we’re really talking about here is holiday email design. Decorating is just another way of saying designing, or in this case, using the branded design you currently use for your newsletter and sprucing it up for the holidays. Why you should decorate an email template for the holidays Decorating your newsletter template for the holidays helps to get your readers into the holiday spirit. It’s a reminder of the joy and festivities that are coming and it helps them to think about what they may need during the season — whether it’s a gift for a loved one or a much-needed spa day when it’s all over. And, having the right holiday email…
The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. At Mailjet, we’re expecting to see very high volumes coming from our senders and the risk to deliverability increases as a result of emails being sent to older and more inactive or disengaged contacts. Both of these actions can lead to poor deliverability if not done with care. Of course, this isn’t something that only Mailjet faces, as anyone in the email industry – email marketers, other email service providers, and deliverability services – can all attest to. So, in an effort to ensure the email industry is best prepared for the holiday season, we thought we’d share some tips on how we are approaching it this year. Table of Contents Plan ahead for the…
For the email marketer, the holiday season is here and it’s time for all of us to get ready to make the most of it. It’s time to start putting together amazing Holiday email marketing campaigns that will help us to embrace the holiday feeling to build our brand and drive sales. And, as usual, Mailjet’s here to help you with that, so sit back, relax and get ready to hit the email jackpot! We’ve combined all our Holiday resources in one, to create your one-stop shop to win the battle of the inbox this season. In our Ultimate Guide To Holiday Emailing, you will learn how to create amazing content for your campaigns, you’ll find great design tips from some of our friends in the industry, and get inspiration from great email examples by top brands. Table of Contents Preparing for the 2021 holiday season Setting email goals for the holiday season Start broad,…