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Email marketing coupons are a ubiquitous part of the shopping experience, especially in the United States. According to RetailMeNot, 96 percent of Americans use coupons. They’re great for both attracting and retaining customers. According to SimplyCodes’ coupon statistics page, 91 percent of coupon users say they’ll revisit a retailer after using a coupon and 57 percent say they wouldn’t have made a purchase without the coupon first. Email marketing coupons are great for both attracting and retaining customers. Furthermore, 82 percent of people are more likely to continue using a retailer that offers consistent deals. Email is a big part of how we receive and consume coupons. Data shows that 93 percent of subscribers are likely to use coupons they receive via email, 40 percent share email deals with their friends, and 70 percent say they used a coupon from an email in the past week. Email is a big part of how we receive and consume coupons.…
Email marketing, especially for ecommerce, gravitates toward robust, splashy HTML emails. We’re talking epic product shots, lots of fonts and colors, big call-to-action buttons, and now even videos and GIFs. After all, your emails are battling against so many other emails to earn clicks, you might as well use every weapon in your arsenal. So this might sound counterintuitive, but sometimes it’s worthwhile to strip away all of those bells and whistles and send out a plain text email. Yes, plain text. Just black text on a white background in the default font with a blue, underlined link. Yes, I was using MoviePass four years before everyone else. In this article, we’re going to take a look at the pros and cons of sending plain text emails, as well as some strategies for how you can maximize their effectiveness when you start incorporating them into your email marketing plans. The…
People are going to unsubscribe from your email list. It’s sad, but it’s guaranteed to happen. No matter how great your email marketing is, you’re not going to retain 100 percent of your subscribers. Studies have placed the average unsubscribe rate between 0.19 percent and 0.52 percent per email sent. That means if you have a 2,000-person list, with every email you send, you’ll lose an average of about four to 10 subscribers. So if you send eight emails a month, the numbers say you’ll be dropping at least 30 subscribers—and maybe even closer to 80. That feels disheartening. But… it’s not necessarily all bad news. Obviously you don’t want to hemorrhage the subscribers you worked so hard to get, but not all subscribers are equally valuable. In fact, some of them might even be having a negative effect on your email marketing efforts. So as counterintuitive as it sounds, it’s not always a…
Think about the last time you got together with your family. There was probably a pretty clear difference in the way family members of various age groups used technology, right? Even if you all spent quite a bit of that priceless family time staring down at your respective phones, grandma probably wasn’t the one glued to TikTok and it’s doubtful your teenaged nephew was loading up longform articles in The New York Times. These generational differences have profound implications for how brands utilize different digital marketing channels, including email. Understanding these variations is important for eCommerce email marketers in particular because email is a channel that’s heavily used across all generations. That makes age-based segmentation key: Effective engagement may depend on dividing your customers into generational buckets and then catering to their specific behaviors. However, nailing down exactly how email habits vary among age groups can be tricky. Often marketers encounter clichés—younger people don’t use…
Testimonials are an essential part of the customer journey—people are “270 percent more likely” to purchase a product with five reviews than one with no reviews. Why is this the case? Consumers are skeptical about the information that companies share, as they know that the ultimate goal is to sell them something. Customer testimonials, on the other hand, are unbiased reviews or recommendations written by their peers and, therefore, are much more trustworthy. They take away some of the hesitations a customer might have about making a purchase and, thereby, make it easier for them to come to a decision. So if you can harness the power of testimonials in your email marketing, you just might see them lead to more conversions—if you use them correctly. Here are seven ways you can incorporate testimonials into your emails in order to build trust, leverage social proof, and, ultimately, drive more conversions. 7 ways to use customer…
In the eCommerce world, “holidays” pretty much always means the period between Black Friday and Christmas. And that makes sense—almost 20 percent of retail sales for the year come during that stretch, and for some businesses, it’s more like 30 percent. Of course, the November to December holidays are not the only ones that exist in the eCommerce world (or, obviously, the world at large). According to the National Retail Federation, there are eight other holidays where people spend big, anywhere from an average of $37.92 on St. Patrick’s Day up to an average of $186.39 on Mother’s Day. Via: Money. But even beyond those, there are plenty of additional holidays throughout the year that are also good opportunities for your business. That includes “official” but less prominent holidays like Groundhog Day and President’s Day… and more obscure holidays like National Coffee Day and Thank a Mailman Day that probably started as a marketing gimmick.…
Got questions about conversion optimization? (Even possibly “What is conversion optimization?”) You’re not the only one. Conversion rate optimization can get pretty technical and be very intimidating, and if you’re just getting started, you might need a helping hand. That’s where we come in, with these answers to 15 common questions about conversion optimization. By the end, you should be ready to run your optimization tests, and get more conversions, leads, and sales. 1. What does a conversion mean in marketing? In marketing, a conversion is an action taken by visitors, subscribers, or customers in response to your call to action. Businesses count a lot of different actions as conversions, but the term is likely to include anything that moves people a step closer to being customers. Typical marketing conversions include: Subscribing to an email newsletter Downloading a free ebook Signing up for a webinar Acting on a tripwire offer,…
Saying “thank you” to your customers, every business should do it, including ecommerce stores. Of course, when you run an online store, you can’t actually say “thank you” to your customers as they exit your store. So, the best way to do this is with a Thank you email. The purpose of a thank you email to your customers is to make sure they understand you genuinely appreciate their business and relationship. Sending them thank you emails can be for anything such as a purchase, their support, subscribing to email newsletters, liking and sharing on Facebook, or an action that is meaningful to your business. A thank you email should be like your thank you page, and it’s a great opportunity to please your customers and drive more sales with customer retention. Why you should send thank you emails In traditional Brick and mortar store, a customer walks away after paying for their product.…
When you’re thinking about how to grow your business and increase your sales, you probably think of all the untapped potential customers out there in the world—and how you’ll need to run ad campaigns that will win them over. Acquiring a new customer is five times more expensive than retaining an existing one. Meanwhile, returning customers are at least three times more likely to purchase something, and their purchases tend to become larger over time. A Bain & Company survey of eCommerce clothing brands found that a customer’s fifth purchase was 40 percent larger than their first, and their tenth purchase was almost 80 percent larger than their first. Repeat customers are also better brand advocates: they’re 50 percent more likely than one-time customers to refer new customers to your store. So… how do you turn a new customer into a repeat buyer who spends big and recommends your brand to their friends? One of the most powerful…