In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send those all important event reminders. Why You Should Use Calendar Links in Email Campaigns To ensure that guests actually show up, include an “Add to Calendar” link in your event emails. With that, subscribers can add your events to their own calendars, helping them avoid calendar conflicts and allowing them to set up their own reminders. And maximizing the chance of them attending your event. Traditionally, this is done with an ICS file—also known as iCalendar. This is a common calendar format that typically uses the .ics file extension and is widely accepted by most calendars. Not to be confused with Apple’s iCal, which shares a similar name, although iCalendar files do work there as well.
And we’re back, with another fabulous update—September edition! This month, we’re thrilled to share another big update to our continued investment into the frontier of artificial intelligence (AI) and emerging email technology. We’re invested in using all the latest tools at our disposal to help you send better emails, and that’s what this month’s release is all about. So without further ado, let’s take a look at the latest email testing and personalization solutions from Litmus! NEW: Introducing Litmus Email Guardian A new era of email marketing is here! Litmus is proud to announce Email Guardian, a new feature only available in Litmus, that automatically monitors for recent email client updates that may be breaking your emails – and putting your brand reputation at risk. Whether those emails are automated, templates, or any other type of email, Email Guardian is there when you can’t be! Check out this demo to
It’s the end of August already? That means pumpkin spice season is just around the corner… or is already here, according to Starbucks. Either way, top off your lattes (seasonal or otherwise) and pull up a chair—it’s time for the latest installment of your favorite email reads roundup. Let’s hop in and check out all the latest and greatest headlines in email in August 2023! News headlines Food for thought Litmus Live is almost here! Email Client Market Share News headlines Check your send domains! This email security vendor is leaving 2M domains open to phishing hacks, according to a recent study. Bite-sized posts, made for sharing? Microsoft SharePoint has added a way for users to share news posts as emails. Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance will together pull in 51.9% of all ad spend next year… out of a total spend that could reach $1 trillion.
Starting to feel like your email workflow has a little too many moving parts? Yeah, us too. And probably every other email marketer ever, if we’re being honest. It’s a craft that just has a lot of tools, steps, processes, review stages, stakeholders… The list goes on. And if you’re like us, you’re always looking for ways to streamline (or even automate) that workflow. That’s why we teamed up with some of the savviest efficiency experts in the business—our friends at Zapier—to share some tips on how to improve your email workflow. Let’s take a peek! How to improve your email workflow in 4 simple steps We teamed up with Zapier to look at the four stages of an efficient email workflow, and how to make each of them as effective as possible. From project management, to list creation and segmentation, to design and development, to post-send analysis, there’s always
It’s time for our monthly round-up of our favorite emails! Over here at Litmus HQ, we’ve handpicked a selection of emails we loved that have recently landed in our inbox. From clever wordplay, engaging content, and scroll-stopping personalization, dive in and be inspired as we unveil the best of our inboxes. Duolingo Really Good Emails Lottie Files NPR UrbanStems Duolingo Subject line: Tracie, you’re 12 days closer to learning Spanish. Keep it up! Preview text: Practice now to reach a 13 day streak. Tracie Pang (Email Marketing Manager, Litmus) says: Duolingo stopped me from scrolling in my inbox by using a few personalized elements in the subject line and preview text: my first name, the number of days I’ve consistently used the app, and one of the languages I’m currently learning. After opening the email, I enjoyed the minimal design and how the call-to-action (CTA) button is placed above the
Typography can support brand identity and create visually unique emails—but you shouldn’t sacrifice accessibility for the sake of design. To deliver both a beautiful and accessible email design, stop trapping your message in images, and start using live text with web safe fonts and web fonts. Read on to learn exactly how to do it: Web fonts vs. web safe fonts The benefits of web fonts Email client support and licensing Where to find web fonts Coding them into emails Great examples of web fonts in email Web fonts vs. web safe fonts You can do live text in two ways—web safe fonts and web fonts. Although the terms are nearly identical, there are definite differences. Before exploring web fonts vs. web safe fonts, let’s first explore how fonts work in your emails. How fonts work in email Your email code declares font using a CSS property called font-family. This
In the 2023 State of Email Workflows Report, we discovered marketing teams spend on average two weeks or more to create a single email. That’s from the campaign inception to the campaign delivery—they’re spending two weeks on everything that goes into a great email campaign: strategy, copy, design, code, setup, segmentation, testing, approvals, and sending. As the promise of artificial intelligence (AI) is top of mind for everyone right now, our main focus at Litmus is optimizing the email workflow. This raises the fundamental question: Where will AI have the greatest impact on streamlining the email workflow, so marketers can spend less time on manual, tedious tasks—and more time creating amazing campaigns? Email marketing vs. email writing: We’re talking about more than copy First, I think it’s really important that we distinguish the difference between email marketing and email writing. Using generative AI to write your business emails, sales emails
Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. Since email design encapsulates every visual element of your email, there’s a lot to understand and test. This guide explores the email design best practices that should be the foundation of your program! What is the importance of email design in your email campaigns? Email design is the process of strategizing, creating, and testing your email campaigns’ visual look and layout. It’s not enough for your emails to be pretty, though—great email design is accessible, resonates with your target audiences, and inspires engagement. For example, an eye-catching email that’s an inaccessible image prevents everyone from enjoying the message, and impactful content in an unreadable font and color scheme also falls flat. Email
If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have. Sounds simple, right? Why aren’t we all using this powerhouse tool, like yesterday? Well, it’s a little bit more complicated than it sounds, but we can explain. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails. Why use dynamic email content? Dynamic email content gives you all the power of highly targeted and engaging content (like personalization!), while saving huge amounts of time in setup, maintenance, and management. Dynamic email content lets you personalize email copy and images down to the individual recipient level by
At Litmus, our passion lies in helping marketers efficiently create impactful emails. For over 15 years, we’ve collaborated with marketers worldwide, enabling them to craft incredible audience experiences. Email is at the core of any integrated marketing program, and the demands on marketing teams in terms of volume, quality, and outcomes have only increased. We recognized early on that testing emails before sending was crucial, and that’s why we expanded our focus to make the entire email workflow seamless, including building, designing, collaborating, gaining approvals, analyzing performance, and personalization for better business outcomes. The release of the iPhone years ago transformed email marketing forever. With the rise of mobile, a growing list of email clients and providers, and increasing demands for personalized experiences, creating great email campaigns has become extremely complex. On average, marketers spend over two weeks on each email and manage multiple versions. The need to build, design