Marketing
Whether you’re a big-box retailer or an up-and-coming etailer, customers now expect you to make service fast, efficient, and personalized, mirroring the convenience of online shopping. And failing to meet their expectations can be costly. A recent PWC survey found that 25% stopped spending with businesses because of bad experiences. Consumers want more relevant marketing, too: According to McKinsey, 76% of shoppers said they’re more likely to buy from brands that personalize content. While 80% of customers are willing to trade personal data for better service, access to deeper demographics only solves part of the problem. For many fast-growing businesses, siloed marketing and support data prevent true personalization. Separate systems mean no one has access to a buyer’s entire journey. This disconnect makes it harder for both teams to solve problems — and easier for customers to get frustrated. Now, imagine making every support and marketing interaction and touchpoint a
Whether you’re a big-box retailer or an up-and-coming etailer, customers now expect you to make service fast, efficient, and personalized, mirroring the convenience of online shopping. And failing to meet their expectations can be costly. A recent PWC survey found that 25% stopped spending with businesses because of bad experiences. Consumers want more relevant marketing, too: According to McKinsey, 76% of shoppers said they’re more likely to buy from brands that personalize content. While 80% of customers are willing to trade personal data for better service, access to deeper demographics only solves part of the problem. For many fast-growing businesses, siloed marketing and support data prevent true personalization. Separate systems mean no one has access to a buyer’s entire journey. This disconnect makes it harder for both teams to solve problems — and easier for customers to get frustrated. Now, imagine making every support and marketing interaction and touchpoint a
Discover the three biggest trends that will reshape the industry landscape in 2024 with Isabelle Guis, the Global CMO & CEO of North America at Brevo. Throughout their careers, marketers have to reinvent themselves many times in order to succeed. Remember the rise of social media, the new ways to engage with ABM (account based marketing) or, more recently, the emergence of Artificial Intelligence (AI). Harnessing the power of AI in your marketing strategies will be critical in staying relevant and driving growth for your business. But more data should not come at the cost of less visibility or overwhelming details hindering decisions. The marketer of tomorrow should know how to leverage data and AI technologies to understand customers like never before and anticipate their needs before the competition. The question is, are you ready to do this? Step into the future of marketing with Isabelle and learn more about:
The battle against spam is never-ending and Internet Service Providers (ISPs) are taking extra precautions to ensure recipients’ inboxes are not flooded with unsolicited emails. Recently, both Google and Yahoo set new standards for email authentication, potentially reshaping the way we approach digital communication. While these enhancements, starting February 1st, 2024, aim to make electronic communication more secure against phishing and other malicious attacks, they also carry implications that demand strategic consideration for marketers globally. New Email Authentication Mandate – SPF, DKIM, and DMARC The goal of email authentication solutions is to protect users by preventing email spoofing, phishing, and unauthorized use of domain names. In an effort to try and minimize unauthorized messages to users, Google and Yahoo Mail email senders must authenticate their emails using industry standards such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). This step aims to
The battle against spam is never-ending and Internet Service Providers (ISPs) are taking extra precautions to ensure recipients’ inboxes are not flooded with unsolicited emails. Recently, both Google and Yahoo set new standards for email authentication, potentially reshaping the way we approach digital communication. While these enhancements, starting February 1st, 2024, aim to make electronic communication more secure against phishing and other malicious attacks, they also carry implications that demand strategic consideration for marketers globally. New Email Authentication Mandate – SPF, DKIM, and DMARC The goal of email authentication solutions is to protect users by preventing email spoofing, phishing, and unauthorized use of domain names. In an effort to try and minimize unauthorized messages to users, Google and Yahoo Mail email senders must authenticate their emails using industry standards such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). This step aims to
Black Friday and Cyber Monday are two of the biggest shopping days of the year, and therefore present e-commerce businesses with a significant opportunity to boost sales. However, to capitalize on this opportunity, it is important to plan ahead. Here are some tips from Maropost on how to prepare for Black Friday and Cyber Monday like a pro: Start Early The best time to start preparing for Black Friday and Cyber Monday is in the summer. This will give you plenty of time to plan your promotions, stock your inventory, and test your website for traffic spikes. Start by brainstorming a list of products that you want to offer on sale. Consider, what products are popular with your customers? What products have been sitting in your inventory for a while? What products can you get a good deal on from your suppliers? Once you have a list of products, start
Black Friday and Cyber Monday are two of the biggest shopping days of the year, and therefore present e-commerce businesses with a significant opportunity to boost sales. However, to capitalize on this opportunity, it is important to plan ahead. Here are some tips from Maropost on how to prepare for Black Friday and Cyber Monday like a pro: Start Early The best time to start preparing for Black Friday and Cyber Monday is in the summer. This will give you plenty of time to plan your promotions, stock your inventory, and test your website for traffic spikes. Start by brainstorming a list of products that you want to offer on sale. Consider, what products are popular with your customers? What products have been sitting in your inventory for a while? What products can you get a good deal on from your suppliers? Once you have a list of products, start planning
Shopping is known to be therapeutic for many. In recent times, people started turning to online stores for all their shopping needs. Whether consumers want to buy clothing or electronic products, online shopping stores have become the ultimate go-to option. The wide range of options and convenience that the online stores offer attracts more customers to shop online. There were about 2.14 billion online shoppers worldwide in 2021. However, in order to stand out in the crowd, having appropriate marketing strategies for your eCommerce business is a must. Only when you have the right marketing strategies you can appeal to more customers and grow your sales. Nevertheless, make sure that all your marketing efforts are not focused on online channels only. Remember that even today there are people who would prefer buying from offline stores. This is exactly where omnichannel marketing strategies come into the picture. Omnichannel marketing allows your
The economy is recovering from the global pandemic and is on the rise. The B2B space has never been more competitive, but also more lucrative. As the trend will continue in the coming years, the space will get even more competitive. That means that there’s never been a greater need for effective B2B marketing strategies to stand out. Curious about trending strategies that will help you thrive? Then you’re in the right place! Keep reading to discover five killer B2B marketing strategies that’ll help you win more customers in 2022. Get Crystal Clear on your AudienceUtilize SEOTake Advantage of User-Generated ContentCreate a Consistent Brand ExperienceCreate a Social Media Constituent BaseBuild Unique B2B Marketing Strategies Today 1. Get Crystal Clear on your Audience The first thing any brand should do is figure out who their customer is. You can do this by paying close attention to the age ranges of your
After its invention in the 1980s, marketing automation was reserved only for wealthy businesses with massive customer bases. It used to be a costly tool, but due to technology development over recent years, great software for your marketing automation strategy is more available than ever before. Today many marketing departments tend to automate repetitive tasks by using the software. Marketing automation includes social media posting, email marketing, and also automated marketing campaigns. The truth is – that automation technology made marketers’ jobs easier, but it should be a combination of software and strategy at its core. Marketing automation is tools and processes that help automate work from simply sending a newsletter to complex omnichannel marketing campaigns. The final goal is to increase traffic, engage audiences and acquire new customers. Predictions show that in the next two years these tools will reach $25.1 billion annually. Should you invest your money into an…