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Isn’t it funny that a customer interested in your product is called a “lead”, but it’s really you that does all the leading? From awareness to consideration, conversion, loyalty, and advocacy, it’s really us marketers leading the dance towards a sale. And with consumers being bombarded by messaging in an increasingly crowded marketing landscape, you can’t blame them. If left to their own devices, leads will go from hot, to tepid and eventually cold. Lead nurturing is a critical component in growth hacking, a growing branch of marketing that allows you to use creative, low-cost strategies to help your business acquire and retain customers. Rather than spending resources on forever finding new customers, it’s actually more cost-efficient to nurture existing leads more effectively. To do that, we need to continually deliver valuable content, escalate engagement, and optimize a lead generation framework that takes the buyer’s persona into consideration. Sound like…
So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things correctly, we’ve got you covered. Right on cue, here’s the best email newsletter post ever. Table of Contents What is an email newsletter? Why do you need an email newsletter? Pros of email newsletters Cons of email newsletters How to create an effective email newsletter Set your goals and objectives Find the right platform for your newsletter Build your newsletter subscriber list Segment your contacts for better targeting Design beautiful email templates for your newsletters Define your newsletter content How to optimize your newsletter over time Understanding email metrics Finding the best time to send your newsletter Email newsletter examples to inspire you Product Hunt Netflix Skyscanner…