newsletter
This piece was first emailed to 64k Postmark subscribers on Jun 7, 2023. Want to join them? You’re only a couple of clicks away 💌 Hi friend, Welcome to another issue of Postmark’s monthly newsletter, “Happy Sending,” in which we bring you industry news, useful tools, and tips for sending great emails—plus the occasional update about our product and what it can do for you. This month you’ll hear about data quality, marketing automation, and some recent product updates in Postmark. And if you are a cat person, you will have opinions about an odd authentication trend we’ve noticed… 🐈 Hey, Rob 👋 Industry news and useful tools Today’s section is curated by Rob Kaczanowski, Growth Marketing Lead at Postmark, who calls himself “a dad to two large dogs, aspiring sailor, constant redecorator, rooftop gardener, and whatever you call a person who loves board games.” Here is what Rob recommends
This piece was first emailed to 60k Postmark subscribers on Apr 26, 2023. Want to join them? You’re only a couple of clicks away 💌 Hi friend, Welcome to another issue of Postmark’s monthly newsletter, “Happy Sending,” in which we bring you industry news, useful tools, and tips for sending great emails—plus the occasional update about our product and what it can do for you. This month you’ll hear from folks who operate a top-level domain, run productivity experiments while avoiding team burnout, and make API calls within VS Code. You’ll also get some serious authentication education with a brand new 3-part video series that a reviewer described as “it’s like David Attenborough, Sigur Rós, and the email geeks had a baby” 🤯 Hey, Brad 👋 Industry news and useful tools This section is curated by Brad Becker, the Developer Relations Manager at ActiveCampaign, who describes himself as “a tech tinkerer, coffee
This piece was first emailed to 56k Postmark subscribers on Mar 29, 2023. Want to join them? You’re only a couple of clicks away 💌 Hi friend, Welcome to another issue of Postmark’s monthly newsletter, “Happy Sending,” in which we bring you industry news, useful tools, and tips for sending great emails—plus the occasional update about our product and what it can do for you. This month we ponder important questions like: should you still use plain-text emails?, will customer service be replaced by robots?, and did we just stumble upon the greatest product review of all time? (For the record, the answers are: of course, probably not, oh yes 100%.) Hey, Abdu 👋 Industry news and useful tools Today’s section is curated by our Senior Customer Success Specialist Abdullah Al-hennawy, who describes himself as a “customer helper, father of 2 beauties, lover of long walks, and recently a gym
This piece was first emailed to 52,427 Postmark subscribers on Feb 22, 2023. Want to join them? You’re only a couple of clicks away 💌 Hi friend, Welcome to another issue of Postmark’s monthly newsletter, “Happy Sending,” in which we bring you industry news, useful tools, and tips for sending great emails—plus the occasional update about our product and what it can do for you. This month we have a great selection of email-focused stories, from spammers using ChatGPT to write phishing emails (don’t do it!) to a Postmark customer sending emails to help communities tackle food insecurity (do it!). There is also a small music challenge for you right at the bottom, because our team has been feeling very musical and we want you to join the fun 🎶 Hey, Anna 👋 Industry news and useful tools Today, this section is curated by our Deliverability Lead Anna Ward, who
This piece was first emailed to 48,852 Postmark subscribers on Jan 25, 2023. Want to join them? You’re only a couple of clicks away 💌 Hi friend, Welcome to another issue of our monthly Postmark newsletter, in which we bring you industry news, useful tools, and tips for sending great emails—plus the occasional update about our product and what it can do for you. Our guests this month are a web engineer and a developer-turned-business owner, so there is a lot of good, technical stuff for you to explore. You’ll also get a great movie recommendation from our team, because email is not all we think about 😉 Hej, Jens 👋 Industry news and useful tools Today, this section is curated by our Full-Stack Developer Jens Balvig, who describes himself as a “Web developer by day, music producer by night, always one step away from a horrible skateboard accident.” 🛹Here
Getting recipients to open your emails is the first step toward engagement. Once they do so, you need to encourage them to take the desired action, like register for an event or make a purchase. So how do you know if your emails achieve this goal? One of the most helpful metrics is your email […] The post How to Measure and Improve Email CTR appeared first on SendGrid.
Pull up your personal inbox. How many newsletters do you have in there? One? Four? Over 10? When you love a brand and what they can offer you, it’s second nature to sign up for their newsletter to make sure you’re first in line for new products, sales, or updates. Maybe you have a few newsletters that you look forward to seeing in your inbox every week. Let’s take some time to look at what makes these newsletters so darn hard to resist. Table of Contents What is a newsletter? How to write a good newsletter? Start with content marketing Brand your emails Keep it consistent Simplicity is the golden rule Feature gorgeous imagery Make it skimmable & scannable Use GIFs to highlight visuals Offer helpful tips and tricks Utilize dark mode design Experiment with video Stay social Newsletter ideas for different industries Ecommerce Tech Blog and publications Food and…
The Christmas season is right around the corner. Have you prepped your email campaign strategy? Here’s some practical advice and data on the evolution of this post-COVID holiday so that you can fine-tune the right Email Marketing strategy. A quarter of the annual e-commerce demand happens during Christmas time. But what’s to expect from Christmas 2021? We’ve (almost completely) left the pandemic behind us. However, the health emergency has left an indelible imprint on consumer shopping habits. This year, digital sales will exceed $1 trillion globally. But experts say that there’ll be many surprises: this year’s Christmas shopping promises to be very different from the past. How should Italian brands and companies prep for Christmas 2021? Let’s try to forecast what’ll happen in the next 2 months. Check out the statistics and trends that have already emerged from our studies last year. This will provide a profitable outlook for those…
So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things correctly, we’ve got you covered. Right on cue, here’s the best email newsletter post ever. Table of Contents What is an email newsletter? Why do you need an email newsletter? Pros of email newsletters Cons of email newsletters How to create an effective email newsletter Set your goals and objectives Find the right platform for your newsletter Build your newsletter subscriber list Segment your contacts for better targeting Design beautiful email templates for your newsletters Define your newsletter content How to optimize your newsletter over time Understanding email metrics Finding the best time to send your newsletter Email newsletter examples to inspire you Product Hunt Netflix Skyscanner…