black friday
In exclusive preview we present our analysis of the data and trends of 2022 Black Friday themed email campaigns. Discover the email channel’s performance this year compared to 2021 and the strategies companies followed for the year’s most profitable opportunity. Less quantity but more quality: this is the first insight that emerges from our study of 2022 Black Friday-themed email campaigns. Compared to the lower volume of sends in 2021, there was a growth in openings and clicks on messages that MailUp and Contactlab customers sent. This phenomenon of greater focus on message quality was already observed in our analysis on 2020 email campaigns. Today, it appears to be a consolidated strategic choice. Black Friday remains the year’s most profitable period. In 2022 in Italy shoppers spent 2 billion euros online during Black Friday week. That week alone generated about 4% of online shopping throughout 2022 (source: eCommerce B2c 2022
We’re breaking records! From Black Friday through Cyber Monday, we saw a 45% year-over-year increase in customer engagements.
Have you run out of ideas for your Black Friday campaigns and need some inspiration? Find out what you can do (and what you should definitely avoid) to make your emails look original, as recommended by our design team. Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come up with something new if you want to draw attention. To explain how you can make your emails stand out in the overcrowded inboxes this Black November, we asked Yuliana and Luana, two experienced designers from BEE. Bee develops the drag & drop editor to create emails and landing pages available in the MailUp platform; the company is part of the Growens group, together with MailUp. There is a new BEE editor feature in the platform. Scroll down to discover it! Find out the email design best practices
Learn tips to create a solid marketing plan that maximizes your Black Friday revenue, from automation to smart segmentation.
Black Friday is an exciting time for retail and e-commerce marketers. It can also be a stressful time. With swarms of new and existing shoppers…
If you’re like most marketers, a great deal of planning goes into getting ready for Black Friday. Then, finally: the big day arrives. New and…
Black Friday has a long and storied history as the year’s most hotly anticipated shopping event. What began as a single day of post-Thanksgiving, store-level…
This Black Friday, marketers sent more brand messages than ever, and the Emarsys platform delivered 30.7% more messages than prior year.
Some people call the holidays “the most wonderful time of the year.” But let’s be honest, if you’re an email marketer who works for a retail brand, it’s also the craziest, busiest time of the year. It may feel as if the entire organization is counting on you to get things right. Email strategy drives web traffic, foot traffic, and sales during the holiday shopping season. Black Friday email marketing efforts get everything started. So, what’s your plan for this shopping season? Curious about what your peers in the retail email world are doing? You’re in luck! Pathwire and Ascend2 conducted a survey of B2C marketers to find out how different verticals and types of companies approach email marketing in the weeks leading up to Black Friday and Cyber Monday. See all the results in the exclusive report, Email is the new Black [Friday]. Arguably, Retail is the most relevant…
MailUp presents new research devoted to Black Friday: 2020 email campaign trends, statistics, and results to develop an analytical and effective strategy for 2021. The summer holidays and heat have given way to full work and school schedules, while hints of fall are already in the air. Some stores have even started to display Halloween decorations. So there you go: Black Friday, the most anticipated and, for some marketers, dreaded event of the year, pops up circled in red on your calendar. Black Friday is the undisputed king of sales. It has been the protagonist of the most profitable season for years, which opens with offers of the last weekend of November and ends with the Christmas holidays. The $789 billion record hit by the U.S. market alone during this crucial period last year—about 30% of the overall profits of 2020—was no coincidence. The interest and potential surrounding this occasion…