email strategy
When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems, actually has a carbon footprint? We recently wrote about green marketing and the environmental impact our marketing activities have. But what about email specifically? What does the carbon footprint of email look like, and is there any way to reduce it? World Environment Day is just around the corner, and there’s no better time to do an eco-conscious deep dive into the world of email. Let’s explore what contributes to email’s carbon emissions and find ways to help email marketers go green. Table of Contents Email’s carbon footprint What are the main reasons behind email’s carbon footprint? The issue with spam Size matters Servers and network Devices Email Expiration Date: Reducing email’s environmental impact through innovation How…
Over time, your email marketing strategy can grow into a dense forest of statistics where you can get lost. To improve the effectiveness of your email campaigns, you need to clear a path using the sharp edges of an audit. By using this checklist, you can systematically pull out the weeds and discover some useful insights along the way. At a glance, the scope of an email marketing audit seems overwhelming. But there are two things to consider: An audit consists of relatively quick steps and tasks. You shouldn’t have to tackle an audit alone – much of the data gathering, analysis, and implementation is a team effort that you coordinate. We’re going to run through a quick-fire four-step process covering all the bases with a downloadable email audit checklist at the end to help you keep track of progress. Go through these one at a time, methodically, and you’ll…
Steve Jobs once said, “Great things in business are never done by one person. They’re done by a team of people.” The same should go for your email strategy. Building an email team is never an easy undertaking, but get it right and it will let you tap into the full potential of your email marketing channel. You’ll be able to establish and fine-tune processes, nurture in-house talent, and build a list of email subscribers that help you generate revenue. You’re probably thinking: but how many people do you need in your email marketing team? What roles should they have? Can you outsource the whole operation and see the same results? You can relax, because in this guide we’ll explore all these questions and run through the fundamentals of building an effective email team. Table of Contents Should you build an in-house email team? Should you hire specialists or generalists…
What mysteries lie among your brand’s email marketing statistics? What truths could you uncover if you explore the performance, deliverability, and design of each campaign? You’ll only know if you conduct an email marketing audit. Okay, so an email audit isn’t quite that magical. If this is a project you need to complete, and you’re feeling a bit reluctant or overwhelmed, we totally understand. However, changing your perspective on email auditing is going to help. Once you get into it, you’ll start revealing both problems that represent opportunities for improvement as well as successes that you can use elsewhere in your email strategy. Mailjet’s exclusive report, Inbox Insights 2022, found even the most-successful email marketers face challenges such as increasing engagement, improving accessibility, and fixing deliverability issues. An email audit is an effective way to understand and overcome those types of challenges. In this comprehensive article, we’ll take a look…
It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns better be ready! While you’re trying to decide if you really need that adorable giant teddy bear (it might be a bit too much?) your customers are figuring out what perfect Valentine’s Day gifts to buy and how to celebrate this love-filled holiday, especially in a year that will probably still be marked by the uncertainty and the restrictions imposed by the pandemic. For retailers, Valentine’s Day is a perfect occasion to use email to strengthen the relationship with customers and let them know you have what they’re looking for. So roll up your sleeves and start building your Valentine’s Day email campaigns now with these tips…
Customers interact with your brand more than you may realize. Whether it’s visiting web pages, subscribing to newsletters, or abandoning shopping carts, users are leaving their footprints everywhere. What if we could weave all this information together and map out our customer’s journey? That’s where customer relationship management (CRM) comes into play. Using CRM technology, we can tweak strategies and execute tactics to improve our relationship with the buyer through to sale. While traditional marketing leans towards generating new customers, retaining just 5% of your customer base with CRM can increase profits by 25%. Not bad at all, right? In this guide, we will walk through the fundamentals of CRM, how to integrate it into your existing operations, and help you choose the right software for the job. There’s a lot to cover, so let’s get started. Table of Contents What is a CRM system? Why companies use a CRM…
To the outsiders, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many times have we heard the “it’s the end of email” mantra? And yet, here we are, 51 years later, getting ready to uncover new email marketing trends that will help you set your email program apart in 2022 and build stronger relationships with your customers. So if, like us, you also think the end of email is just another conspiracy theory, worry not. We’ve recapped all the essential email marketing trends so you can start the New Year off strong: from old friends that make this list every year – we’re looking straight at you, personalization – to new developments that got us all talking and theorizing in the second…
So, you’ve decided to create an email newsletter. Hooray for you! Or maybe someone’s suggested you launch one, and you really have no idea what they’re talking about? Whether you’re an email newbie or you just want to make sure you’re doing things correctly, we’ve got you covered. Right on cue, here’s the best email newsletter post ever. Table of Contents What is an email newsletter? Why do you need an email newsletter? Pros of email newsletters Cons of email newsletters How to create an effective email newsletter Set your goals and objectives Find the right platform for your newsletter Build your newsletter subscriber list Segment your contacts for better targeting Design beautiful email templates for your newsletters Define your newsletter content How to optimize your newsletter over time Understanding email metrics Finding the best time to send your newsletter Email newsletter examples to inspire you Product Hunt Netflix Skyscanner…
For the email marketer, the holiday season is here and it’s time for all of us to get ready to make the most of it. It’s time to start putting together amazing Holiday email marketing campaigns that will help us to embrace the holiday feeling to build our brand and drive sales. And, as usual, Mailjet’s here to help you with that, so sit back, relax and get ready to hit the email jackpot! We’ve combined all our Holiday resources in one, to create your one-stop shop to win the battle of the inbox this season. In our Ultimate Guide To Holiday Emailing, you will learn how to create amazing content for your campaigns, you’ll find great design tips from some of our friends in the industry, and get inspiration from great email examples by top brands. Table of Contents Preparing for the 2021 holiday season Setting email goals for the holiday season Start broad,…