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Remember when GDPR was announced and everyone thought it was the beginning of the end of email marketing? Well, we weathered that storm, and we’re ready to do the same again. Being a marketer is all about rolling with the punches and adapting to the ever-changing landscape that is digital marketing. At Dotdigital we immediately jumped into action and planned out how we can mitigate these changes for our customers. We’re pleased to say these changes have now been implemented and our customers have new ways of working with iOS 15 in mind. What’s changed? There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. This means senders are unable to track opens, forwards, and the recipient’s precise location. Not ideal. Hide My Email allows…
Some people call the holidays “the most wonderful time of the year.” But let’s be honest, if you’re an email marketer who works for a retail brand, it’s also the craziest, busiest time of the year. It may feel as if the entire organization is counting on you to get things right. Email strategy drives web traffic, foot traffic, and sales during the holiday shopping season. Black Friday email marketing efforts get everything started. So, what’s your plan for this shopping season? Curious about what your peers in the retail email world are doing? You’re in luck! Pathwire and Ascend2 conducted a survey of B2C marketers to find out how different verticals and types of companies approach email marketing in the weeks leading up to Black Friday and Cyber Monday. See all the results in the exclusive report, Email is the new Black [Friday]. Arguably, Retail is the most relevant…
With this release, we focus on putting customers first, front, and center in meaningful ways that drive up customer satisfaction and unlock value for marketers. After all, customer-centric businesses are 60% more profitable than those that don’t put their customers first. Positive change begins at home We like to practice what we preach, tens of thousands of marketers around the world rely on Dotdigital to acquire and nurture customer relationships with a little help from the powerful tools available in our platform, and so we’ve made some design and support changes that will improve your day-to-day experience with us. Firstly, our platform look and feel has undergone a revamp so that we can provide customers a more consistent experience between our website and app. You’ll see heavier use of our primary color pink which offers better color contrast and is AA accessible. This benefits users with visual impairments. Secondly, we’ve…
If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread as soon as you started working on your holiday email marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about emailing when you lose yourself in a daydream about the feast in your future (turkey, stuffing, cranberry sauce). But before you get to the food, you need to plan out the perfect Thanksgiving email campaign. The truth is, your subscribers are probably bombarded with ecommerce emails, all convincing them to buy what’s on offer. Instead of only capitalizing on the holiday season to boost your sales, why not use this time of year to show your customers how much you appreciate them? Give our tips a try, and you and your customers will be feeling that warm and fuzzy feeling only a Thanksgiving dinner (and email) can bring. Table of Contents Tips…
The end of the year is an exciting and stressful time for marketers. Exciting because there’s so much to look forward to during the holidays, like giving and receiving presents and embracing our creative side while designing stunning holiday email templates. But, at the same time, it’s crazy stressful. So many things to think about all at once: Halloween, Black Friday and Cyber Monday, Christmas, New Year… All this comes at the time of the year when you have to assess how the year went and plan ahead for what’s just around the corner, something that’s even more important in the current climate. Okay, we’re sorry. We didn’t mean to stress you out even more. And to be fair, there’s no reason for you to be that stressed. That’s because Mailjet has a surprise for you… Six brand new responsive email templates that will help you win the battle of…
We recognize that action on climate change is everyone’s responsibility. Not just our people’s, but ours as an organization too. That’s why we’ve decided to fast-track our efforts towards becoming a greener, more environmentally friendly business. Over the last few years, we have made significant and necessary changes to minimize our negative impact on the planet. We are now proud to be an ISO 14001 accredited and certified business. Combating the climate crisis is an important issue for Dotdigital staff and our customers alike. As the climate crisis finds its way onto agendas around the world, we wanted to lead the way and help our customers and partners on their own journey. What does that mean for you? Instead of us telling you, let’s show you the numbers and feedback from real customers… By choosing Dotdigital as your customer engagement platform you’re reducing your carbon footprint. Here’s how: Let’s…
When you Google Black people in marketing, the results are disheartening. Even today it is estimated that only around 6.6% of marketing professionals in the US are Black, this is not even close to proportional. You can only imagine then, how hard it was to get into marketing as a Black person back in the 60s. It is this that makes the work of legendary marketer Tom Burrell all the more inspiring. I’m ashamed to admit I’d not heard of Burrell before, despite having a degree in media and culture (the whole reason for Black History Month is due to the whitewashing of mainstream education after all) it’s absurd to me that his name is not on every marketing curriculum. Tom Burrell changed advertising forever, he was instrumental in creating marketing for the Afro-American consumer, whilst fighting for his place in the industry harder than any white colleague had to.…
Based in Melbourne, with more than 10,000 items for people of all ages, the retailer ships costumes all over Australia and New Zealand. Turning 13 in 2021, the company has shipped more than 500,000 costumes to date. Challenge: Finding a marketing automation platform With the growing popularity of costumes in Australia and New Zealand, Costumes.com.au wanted to enhance its marketing strategy to gain a competitive edge. Additionally, the team realized that the company’s sizable database needed a thorough clean-up to segment active and inactive customers. Hence, the retailer was on the lookout for a marketing automation partner to address those challenges and market more strategically to engage customers. Solution: Automated programs with dotdigital In November 2020, Costumes.com.au partnered with dotdigital as its marketing automation provider to help with segmentation, gain detailed customer insights and ultimately drive increased customer engagement. “Thanks to dotdigital, not only do we have access to more…
The long-used cornerstone for measuring email success – the open rate – could be in danger as a result of Apple’s changes associated with iOS 15. Their new Mail Privacy Protection, which most Apple Mail users are expected to opt into, essentially means that senders will no longer be able to accurately measure open rates, see information about opens by individual subscribers, or use a subscriber’s IP address to understand their location or generate dynamically-loaded content. “For the longest time, we’ve encouraged email marketers to segment traffic based on engagement… now the open rate will not be a useful metric for things like reputation management or segmentation,” says Kate Nowrouzi, VP of Deliverability at Pathwire. The result is that many email marketers are preparing to face challenges with testing subject lines or accurately measuring the reach of emails. It will also become difficult to use open rates to clean lists,…
From Spamhaus: Here’s a bonkers tale about a spamming doorbell. Oof, crappy “internet of things” devices are a scourge unto the internet. Alex Grosjean shares this very interesting story of tracking down where the spam was coming from on a home broadband subscriber’s network. And why ISPs ought to be blocking port 25. And why IOT devices need to be more secure.[ H/T: Kiersti Esparza and Atro Tossavainen ]