Branding
Let’s face it, we could all do with a little lighthearted fun once in a while. Last June, I and the Trends team discovered that adults were increasingly searching what we called “kidding around terms:” like “fairytale bedrooms for adults,” “adult pigtails,” and the funny list continued. As it turns out, the party was just getting started: from our follow-up research, we’re seeing consumers continue their search for positivity and jubilance. And, brands are taking notice. Here are three trends we’ve been watching in the “joyconomy” space. 3 Joyconomy Trends to Watch 1. Playful Brand Expansions Over the past two years, brands have tweaked their offerings, brand expansions, and campaigns to encourage optimism and childlike abandon. For example: When McDonald’s introduced Happy Meals for adults in late 2022, total sales rose by roughly 10%. Meanwhile, half the limited-edition toys were gone in the first four days. Shortly after, Moxy Hotels’
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security. All of this is possible when each member of your team adheres to a cohesive brand style guide. In this article, we’ll go over what brand guidelines are, the elements of a style guide, and some amazing examples of them in action to use as inspiration for your next branding project or website redesign. Picture the most recognizable brands you can think of. Chances
Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That’s right, 80%! Think about McDonald’s for a moment. What pops into your mind? The yellow arches, right? McDonald’s has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you’ve finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? Let’s sprinkle some color into our article and discover the powerful connection between colors and branding. What are brand colors? Why Brand Colors Matter The Brand Color Formula How to Choose Brand Colors Color Psychology Tips Brand Color Best Practices Inspiration From 10 Brands That Get it Right Why Brand Colors Matter 1. Colors establish brand identity and recognition. Today’s market is overwhelmed. So, how can you find
In more ways than one, branding is a pillar of success. The benefits of branding can range from helping you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is impactful in and of itself, but co-branding can bring other benefits, including opportunities for different audiences to engage with your brand. In this post, you’ll discover the advantages of generating brand individuality for your business and the benefits of co-branding with a partner. Table of Contents What is branding? What is co-branding? Why Co-Branding Matters as Much as Branding Benefits of Branding Benefits of Co-Branding What is branding? Branding is the process of creating a brand identity for a company. The process includes coming up with a brand persona and creating assets such as the
There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner. That’s where a brand champion comes in as someone who promotes your business to others and helps organically grow your loyalty base. Let’s dive into why you need brand champions, how to get them, and how to incorporate them into your marketing strategy. Table of Contents What is a brand champion? The Benefits of Brand Champions Common Types of Brand Champions What You Need Before Creating Brand Champions Brand champions can be business owners, brand ambassadors, chief brand officers, employees, and customers. Any one who advocates for your company can be a brand champion. The Benefits of Brand Champions Brand champions do wonders for your public image. They sing the praises of your brand in a way that doesn’t feel like an advertisement.
Rebranding can be daunting, but it can improve your brand recognition and help you gain a larger following — and we’ve seen it done right by some of the biggest names out there. In this blog post, we will explore some of the most notable famous rebrands and what marketers can learn from them to apply to their own businesses. Whether you’re looking to rebrand your business or for inspiration to take your brand to the next level, these rebrands offer valuable insights into what it takes to refresh and modernize a brand successfully. 1. Meta In October 2021, Facebook underwent a significant rebranding effort, changing its name to Meta. This change reflects the company’s shift in focus from being a social media platform to becoming a metaverse company. It now focuses on creating virtual reality experiences that allow users to interact in a more immersive and interconnected way. This
Hailee Steinfeld is mainly known for her acting chops, but her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. And just like her venture into music, companies often extend their brand to develop new products in industries where they don’t have any market share. These initiatives are called brand extensions, and they allow companies to leverage their brand awareness and equity to create more revenue streams. In this article, you’ll learn more about what a brand extension is and see examples of extension ideas that could inspire you. Skip to: What a Brand Extension Is Brand Extension Types Brand Health Measures Brand Extension Examples What is a brand extension? Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories to its customer base. This strategy works
While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Why? Consistent branding leads to increased brand awareness which can then help build brand salience, gain investors, and drive revenue to your business. Consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding. Additionally, 82% of investors say name recognition is an important factor guiding them in their investment decisions. In this post, we’ll review what brand salience is, how you can increase your brand visibility, and how to measure it. Skip to: What Brand Salience Is Brand Salience Marketing Increasing Brand Salience Measuring Brand Salience Brand Salience Model If you have high brand salience, then you have a strong brand presence that consumers recognize and think about when they need a product. If you have low brand salience, then consumers might not
To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand’s purpose and shows why your brand is worth following. To do this, you’ll need to craft a brand manifesto that expresses your brand’s values. A compelling brand manifesto will appeal to your audience’s emotions and show the “why” behind your organization. But how do you discover the “why” behind your organization? How do you connect with an audience and inspire them to follow you? Here’s what you as a marketer need to know about brand manifestos, how to craft one, and examples of successful brand manifestos. What is a brand manifesto? Why a Brand Manifesto is Important to Your Business 10 of the Best Brand Manifesto Examples How to Write a Brand Manifesto Start with ‘Why.’ What is a brand manifesto? A brand manifesto describes why your organization
A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that no one else can. Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships. Let’s talk about what a brand promise is, how to create a brand promise, and see examples from popular B2B and B2C brands. We’ll also share a brand promise template to help you draft your own. Keep reading or jump ahead to the section you’re looking for: What is a brand promise? Why Your Brand Promise Is Important How to Write a Brand Promise Brand Promise Template Brand Promise Examples Your brand promise should be central to your company, something that remains constant as it grows and evolves. Not every brand promise is explicit. It’s often more of an internal mantra that’s shared with employees, investors