spam folder
Are emails sent from your G-Suite/Google Workspace corporate email account going to the spam folder (particularly, at Gmail or Microsoft-hosted domains)? Here’s possible reasons why and what to do about it.Make sure you, or your IT person or domain administrator, has fully configured DKIM email authentication for your domain name in Google Workspace. Keep in mind: this does not guarantee inbox placement, but you’ll struggle mightily without it. Outbound email messages need to be authenticated with a DKIM signature specific to your domain name.Ignore the blocklistings. Here’s the scenario: You looked up your Google sending IP address and you see that it’s on the SPAMCOP, SPAM EATING MONEY, SORBS, or UCEPROTECT blocklists. That means it must be related to this spam folder placement, right? No, it is not. Short answer; except for possibly Spamhaus, Google and Microsoft do not use blocklists to determine spam folder placement. There are hundreds of
Maybe you have seen this in your inbox test results before? Here’s the scenario. Perhaps your inbox placement testing tool has a dozen seed addresses for a specific ISP or mailbox provider. For that provider, for the message you sent, ten of seed addresses show inbox delivery, but the other two seed addresses show spam folder placement. Confusing, right? What IS your reputation at this mailbox provider? Does this count as spam folder placement or inbox placement? And what should you do about it? Read on to find out.This is what I (jokingly) call the Pepsi Challenge. When you see results like this at an ISP or mailbox provider, it’s because the mailbox provider is doing testing, inviting a sample of your (their) subscriber base to provide feedback on your email messages. It’s a taste test, of sorts, where the mailbox provider wants to know if your flavor of email
The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. At Mailjet, we’re expecting to see very high volumes coming from our senders and the risk to deliverability increases as a result of emails being sent to older and more inactive or disengaged contacts. Both of these actions can lead to poor deliverability if not done with care. Of course, this isn’t something that only Mailjet faces, as anyone in the email industry – email marketers, other email service providers, and deliverability services – can all attest to. So, in an effort to ensure the email industry is best prepared for the holiday season, we thought we’d share some tips on how we are approaching it this year. Table of Contents Plan ahead for the…