cyber monday
Cyber Monday sales reached $10.8 billion in 2020, an increase of over 15 percent from 2019. Small businesses stand to rake in some major Cyber Monday revenue if they can put together a compelling offer and effectively promote it with an email series. Not sure how to take advantage of all that spending? You’ve come to the right place! In this article, I’ll help you get prepared to send a sales-generating Cyber Monday email, and I’ll share some real Cyber Monday email examples to help inspire your campaign. Table of ContentsWhen is Cyber Monday 2021?How to create a great Cyber Monday email campaignHow to write the best Cyber Monday subject linesThe 4 best Cyber Monday email examplesReal-world example: How one small business made $67,000 from their Cyber Monday emailCyber Monday templates for your email campaign Get all the tools you need to quickly find new customers and grow your retail…
The holiday season is almost upon us, which means marketers (especially those in retail) will begin to increase their sending frequencies, and will also widen their nets to reach out to as many contacts as possible. At Mailjet, we’re expecting to see very high volumes coming from our senders and the risk to deliverability increases as a result of emails being sent to older and more inactive or disengaged contacts. Both of these actions can lead to poor deliverability if not done with care. Of course, this isn’t something that only Mailjet faces, as anyone in the email industry – email marketers, other email service providers, and deliverability services – can all attest to. So, in an effort to ensure the email industry is best prepared for the holiday season, we thought we’d share some tips on how we are approaching it this year. Table of Contents Plan ahead for the…