Mailjet: Digital Marketing 101: How To Build Your Digital Marketing Strategy From Scratch

Mailjet just published a brilliant blog:

Digital marketing is such a broad subject that university students spend up to five years studying it. The internet can seem overwhelming for a small business when you consider the scope of possibility for your marketing strategy.  But that’s no cue to pull back. If the last decade has proven anything, it’s that digital marketing is the best (and most cost-effective) way to reach your audience. And over the next five years, global digital marketing spending is set to double.  Don’t worry – we’ve condensed everything we know into this handy 101 guide. Grab a coffee and pull out your notebook as we dive into the evolving space of digital marketing. Table of Contents What is digital marketing?  Why is digital marketing important?  It’s cost-effective It allows for increased audience targeting  Its results are easy to track What are the different types of digital marketing? SEO-focused website or blog Social…

Continued here: Digital Marketing 101: How To Build Your Digital Marketing Strategy From Scratch