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Ahh, Christmas movies. The bread and butter of family bonding time since the TV was invented. Before that, what did families binge on after their Christmas dinners? We get it, Hollywood. Every movie needs a climax and a resolution. But this is 2021 – why are people still running around airports to confess their love when sending an email is clearly more romantic? Some of our favorite Christmas classics take place before the internet hit the mainstream. Let’s see what happens when we introduce the miracle of email to these loveable characters’ lives. Table of Contents 6 emails that could have saved Christmas Home Alone Love Actually Miracle on 34th Street The Grinch Elf The Santa Clause Happy holidays! 6 emails that could have saved Christmas Home Alone We all know the story: Kevin gets sent to the attic (we blame Buzz) and somehow his parents “accidentally” leave him behind…
We finally got through 2021 (congrats!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year off fine. If you’ve found your way here, we’re guessing that’s because “Create a winning marketing strategy” is probably one of your goals for 2022. Good for you – you’re in the right place! To help you with that, we’ve decided to recap all relevant dates for 2022 in one blog post so you can strategize for the year ahead. Read on and find out which dates you should include into your marketing strategy and get our free 2022 Marketing Calendar. Table of Contents Why is it important to have a Marketing Calendar for 2022? Marketing Calendar for 2022 January February March April May June July August September October November December Download the 2022 Marketing Calendar Why is it…
I can’t tell if this article from Joe Queenan for the Wall Street Journal (paywall; sorry) is a joke or not.Relevant excerpt: “Just one example [of legitimate email going to the spam folder]: In recent years, a great deal of criticism has been leveled at the Swedish Academy for its baffling awards of the Nobel Prize for Literature to writers no one has ever heard of. It turns out this is because the emails offering the Nobel keep going to the authors’ spam folders. Because the winners never reply, the prize goes to the next person on the list. But sometimes that person doesn’t get the email either. It might take 19 writers before one does.”The guy’s a satirist, so maybe that’s a clue. But, legit email getting caught up in spam is a real problem. One that I get asked about quite a bit. If anybody has any contacts…
Today marks a special day in the life of Mailjet. Back in September, we announced we had entered an agreement to be acquired by Sinch. Since then, we’ve been patiently waiting for the deal to close. And now, it’s finally here – today, we officially become part of the Sinch family ! We’re thrilled about this next move and what it’ll mean to our customers, and we’re sure you will be too once you learn about all the possibilities of our combined product sets. While Mailjet will remain a standalone brand focused on email, this new chapter as part of Sinch gives our customers a much easier path to go omnichannel and adopt additional messaging APIs. Yes, we’re email geeks through and through, but why limit ourselves to one channel when we can add more? The future of customer communications Nowadays, customer communications happen across a range of different channels, platforms,…
Pull up your personal inbox. How many newsletters do you have in there? One? Four? Over 10? When you love a brand and what they can offer you, it’s second nature to sign up for their newsletter to make sure you’re first in line for new products, sales, or updates. Maybe you have a few newsletters that you look forward to seeing in your inbox every week. Let’s take some time to look at what makes these newsletters so darn hard to resist. Table of Contents What is a newsletter? How to write a good newsletter? Start with content marketing Brand your emails Keep it consistent Simplicity is the golden rule Feature gorgeous imagery Make it skimmable & scannable Use GIFs to highlight visuals Offer helpful tips and tricks Utilize dark mode design Experiment with video Stay social Newsletter ideas for different industries Ecommerce Tech Blog and publications Food and…
Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients to go early, forget discounting, and keep their customers in the loop. Table of Contents What’s causing the supply chain crisis? Navigating supply chain issues with email The early bird marketer catches the worm Inventory updates via email The right email designs for holiday marketing Transactional emails and dynamic order tracking Essential email marketing best practices Supply chain crisis management Opportunities for creative email marketers What’s causing the supply chain crisis? If you’re looking for something to blame for the crisis, you’ll find many different culprits. From the global pandemic causing delays in manufacturing to an acute shortage of truck drivers…
Fiato alle trombe! Cari amici dell’Email Marketing e della Deliverability, siamo lieti di annunciarvi che dal 24 novembre 2021 magnews è iscritto anche al Feedback Loop di Telecom Italia. Cosa significa? Che ora possiamo individuare anche i contatti Telecom Italia (tim.it, alice.it, telecomitalia.it) che segnalano come spam una email e impedire che ne ricevano altre indesiderate. Cos’è il Feedback Loop e come funziona Il Feedback Loop (FBL) è un servizio, offerto solo da alcuni Mailbox Provider, che consente, a chi lo sottoscrive, di ricevere una notifica quando un contatto segnala come spam una email. Ecco come funziona: magnews invia una email a un contattoil contatto la valuta indesiderata e clicca sul bottone “Spam”il Mailbox Provider del contatto invia una notifica a magnews con copia dell’email segnalata come spammagnews grazie a questa notifica:individua il contatto e l’account da cui è stata spedita l’emailinserisce l’indirizzo email del contatto nella blacklist dell’account, impedendo…
If marketing was a competition, email would win hands down. The ROI of email marketing is £42 ($57) per £1($1.36). That’s a 4,200% return on investment (ROI). To put things in perspective, search engine optimization (SEO) has an ROI of 317% and pay-per-click advertising (PPC) 200%. Is it surprising then that in the business-to-business (B2B) world, 59% of marketers prefer email marketing for lead generation? Like a B2B swiss army knife, you can use email marketing to educate users about your brand, nurture your existing leads, generate new leads, turn prospects into customers, and keep your current customers engaged. The secret to creating a successful B2B email marketing strategy is meticulous planning., You need to define your objectives, determine your KPIs to measure performance, create your message map and roadmap, execute your plans, and monitor your results. Before we get into the nitty gritty , let’s cover some basics. Table…
Before hitting the “send” button, you usually check two things, many (many) times: You verify if you selected the right contact list and segments. You make sure your email looks good across devices. But devices are not the only thing to think about. The problem with email is that every inbox – Apple Mail, Outlook, Yahoo!, Gmail, and all of the others – render the same email very differently. While we’re doing our best to offer the best result across email clients, we have no control over the rules defined by those clients. For example, even Gmail does not render Google fonts and there’s nothing anyone can do about it (except Google of course)! Because of this, it’s essential to test your email across the email clients your customers use to ensure they’re seeing your message the way you expect. To help you do this, we have just launched…
If you’re an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: when’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates will be. And there are a lot of factors at play when deciding the best day of the week to send your emails. Below, we’ll give you some tips on identifying the best days and times to send your newsletters and some recommendations to improve your overall email marketing strategy. Table of Contents Why does email sending time matter? Email send times: B2B vs B2C What’s the best day to send your email campaigns? The best day of the week to send emails The worst day of the week to send emails Choosing a day to send your newsletter What’s the best time to send your newsletter? How do different countries…