Top Deliverability’s Blog
On January 30th of 2012, fifteen organizations announced the working group they had formed, and the first version of the protocol they had produced. This was the public kickoff of both DMARC.org and the DMARC protocol. It would grow from just 450 published sending domain policies and 2 billion protected mailboxes after one year, to […]
Welcome to 2022 and another year of feeling inspired by the incredible work of email marketers. In January, our inboxes were brimming with exciting campaigns that encouraged us to push the envelope as we plan out our own email program. From empathetic and relevant messaging, to personalized experiences and creative trends, we celebrate the brands that are coming out of the gate strong. Read on to see the Litmus team’s favorite emails of January 2022. Jaina Mistry, Senior Email Marketing Manager Emma Subject line: 2022 predictions are in… Preview text: You can thank us later Jaina says: There were a couple of things that stood out to me: 1) the gradual tease out of what to expect in the ebook, which then eventually lead to the main call-to-action to download and 2) having the headshots and names of folks involved adds a lovely human touch to the email. Jess Materna,…
How are you holding up during these frosty winter days? To warm you up this season, we’ve prepared a little something special for you. Our latest Winter Update comes with 15 new features and improvements, helping you to better target and engage your audience with even more individual content across the entire customer journey. Have Your Data Flow, With Our Google Ads Integration Mapp constantly aims to reduce data silos for you and your organization, which is why the first feature we’d like to introduce is our Google Ads Integration! It allows your Google Ads data to flow directly into Mapp Intelligence. Once set up, the synchronization allows you to gain a full overview of your Google Ads campaign performance, enabling you to optimize your campaigns quicker and more efficiently – saving you both cost and time. The following ad types are supported by the integration: All Google Ad-Types including…
Backing up your website means protecting your online heritage: posts, databases, everything users can see on your site. The latest statistics reveal that hacker attacks on corporate website are a growing threat, and the best way to protect against them is to keep a backup copy of your website. Do you use WordPress? In this post, I’ll tell you how to back up your site. If you have a website that helps you promote your services or products online, within a few years you will accumulate a large amount of vital information for your business: articles and guides, pages of special offers, product information sheets, images, customer and supplier databases, documents, contracts, information on orders, and much more. What would happen if you suddenly lost all that information? This is not just a remote possibility: according to the Acronis 2022 Report, only 20% of companies did not suffer a hacker…
Looking to warm up your new sending IP address? Wondering how that all works? Looking for a deep dive with detailed information to guide you through every step of the process? If so, you’re in luck! My Kickbox colleague Jennifer Nespola Lantz has got you covered. Here you’ll find links to her five part Kickbox U blog series on IP warming:What Is IP Warming & Why Is It Important?Before You Start the IP Warm Up ProcessThe Plan: How to Build Your Domain & IP Warming ScheduleExecuting Your Plan & IP Warming Best PracticesStaying Warm: Maintaining Your IP ReputationBonus (not really): Need to keep warm while working at home while warming that IP address? Tips abound.
Every time I meet someone who’s a small business owner, I want to learn about their business and what they’re doing in their online marketing. I do a little research to see what they do and what others are saying about them. I love supporting small businesses in any way I can. I also like to ask about how their marketing is going. Many want to know what they are missing or just how to improve their results. I find that many of these businesses are missing essential elements or strategies that are important to their success. That’s why I’m going to share the must-haves for your online marketing strategy. And while they may seem obvious to some, they are no less important to your success. Doing these things are the building blocks for your success now and in the future. And, no matter how long you’ve been doing marketing,…
The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve. From new features to algorithm updates and disruptive social apps, keeping up with these changes can be challenging, but also allows you to tap into exciting new possibilities to help your company grow better in 2022. To help you get the most of your social media strategy in the new year, I recently published findings from the HubSpot Blog’s Social Media Trends Survey, where I collected data from more than 300 B2B and B2C marketers to answer questions like: Which social media platforms are marketers currently leveraging? What type of content are marketers posting and which formats do they use most? Which platforms, content types, and formats have the best ROI? When is the best time and day of the week…
In 2019, Microsoft hosted their annual Ignite event in Orlando for one week. It was the most successful Ignite they’d ever had, with well over 27,000 attendees. That is, until the fall of 2021 — when they hosted over 270,000 attendees in a virtual version of the same event. A couple of years ago, the majority of businesses hosted in-person trade shows and conferences. Virtual conferences were a rarity. But, post-pandemic, we’re seeing a major shift towards virtual or hybrid events. In fact, HubSpot Blog Research found roughly 40% of marketers plan to increase their investments in virtual events, webinars, and conferences in 2022, followed by 39% who plan to spend the same amount as they did in 2021. A mere 16% plan on decreasing their investment. Bob Bejan, Microsoft’s Vice President of Global Events, is unsurprised by this shift towards virtual, and believes it was always destined to be…
With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike. These upgrades come as no surprise — especially considering the competitive nature of social media. But for marketers, the volume of new features can be overwhelming. Let’s look at these exciting upgrades and how to leverage them in your 2022 Instagram strategy. 10 New Instagram Features Marketers Should Be Using in 2022 1. Partnership Inbox Image Source Gone are the days of missed opportunities because of a busy inbox. Now, brands and creators can quickly find and manage their communications in one location — partnership messages. Partnership messages is a sub-folder in the Direct Messages tab. These messages skip the request folder and get priority placement — making it easier than ever to find and manage branded content partnerships. 2. Story Links Remember when story links were an exclusive feature to…
I fought it for a while but TikTok has me in a chokehold and won’t let me go. At all hours of the day, you can find me singing viral TikTok sounds and saying random phrases from popular videos. The app has grown considerably since booming in 2020 and its features just keep getting better. While the app has offered a live feature for a while, the short-form video platform recently announced new live features, making it a strong competitor for Instagram and Facebook. In this article, we’ll dive into the top TikTok LIVE features, the requirements to go live and a few tips to keep in mind before you start your first broadcast. TikTok LIVE Features Going live on TikTok allows you to engage with your followers on the platform and build community. The app offers ways to maximize the experience for both creators and viewers when going live.…