jen nespola lantz
Here’s another webinar opportunity that you won’t want to miss! My Kickbox colleague Jennifer Nespola Lantz recently wrote a very detailed breakdown of email headers and how they impact deliverability (the series starts here) and now she’ll be sharing her email header-related expertise in this upcoming session with CSA technical lead Sebastian Kluth. Got a question about email headers? Wondering how all that all works? Want to learn about x-headers and what makes them useful? Then this is for you!Behind the Scenes: A Closer Look at Email Headers for Better Deliverability will take place on Tuesday, March 28th at 10:00 am US central time, and you can register for it here.
My Kickbox colleague Jennifer Nespola Lantz is back with another deep dive on a very timely topic! This time around, that topic is Gmail, and she covers best practices, email authentication, engagement, and other important things senders need to know about Google’s favorite mailbox provider. Check it out here.
My Kickbox colleague Jennifer Nespola Lantz has put together the ultimate guide to email headers. It’s the perfect place to start to learn more about what email headers are, what is in them, and how you can use them for deliverability troubleshooting. This kind of expertise is what makes her a great deliverability consultant and we are lucky that she loves to share that expertise with us!Here’s links to all four entries in the “Guide to Email Headers Series,” all found over on the Kickbox blog.Part 1: What are email headers? What are email headers, how are they used, and how to find them?Part 2: Why are email headers important? 4 ways email headers can answer your deliverability issuesPart 3: How do I read email headers? General guidelinesPart 4: Email headers you should know: 13 Email Headers That Can Identify Deliverability IssuesLearn and enjoy!
I’ve blogged about the Friendly From before, just basically so (and you can find that here), but now, Jennifer Nespola Lantz takes it to the next level. Over at the Kickbox blog, she dives deep into how the Friendly From can impact deliverability success, guiding you through what you need to consider from a deliverability perspective when it comes to branding your from address. This is valuable insight. Click on through to check it out.
Normally now would be a good time for me to provide a write up on the current status of mailbox provider support for BIMI, but my Kickbox colleague Jennifer Nespola Lantz beat me to it, so I’ll just link to her very informative blog post over on the Kickbox blog, where she details which mailbox providers support BIMI today, and which ones require a VMC or not.And don’t forget to check the BIMI section here on Spam Resource to find even more info on BIMI sender logos.BIMI is becoming kind of a big deal!
Today’s guest post comes from my Kickbox colleague, Jennifer Nespola Lantz. Don’t forget to check out her posts over on the Kickbox blog. Take it away, Jen!Yesterday, a colleague shared a link, a much anticipated link, a link that adds clarity to a topic that caused some hair to catch on fire (mine in particular), some ire and anger, much speculation, and little support. That topic: Gmail’s Political Pilot Program or as Gmail has coined it Gmail Verified Sender Program Pilot (some speculate there are reasons for this, but let me learn my lesson and not talk about that just yet).I was hot on the topic when I first read about it and quick to comment judge. I was also quick to jump right into this newly shared link, filled with (what I hoped was) answers to some lingering questions. And what an enjoyable read it was. Not because it was
More fun, more webinars, more info, all about Apple Mail Privacy Protection, aka MPP!If you’re curious about the current state of Apple MPP and how it impacts marketers, my Kickbox colleague Jennifer Nespola Lantz and I presented a live webinar on this very topic recently. Head on over to the Kickbox blog where you can read a recap of the webinar and view the webinar recording.
If you haven’t figured it out just yet, I’m trying to do webinars more often nowadays, because it’s a very useful way to share information, and people always seem to be interested in learning more about deliverability. The topic this time around is Apple’s Mail Privacy Protection (MPP). You know, that thing screwing up the open detection pixel your email service provider platform uses to help you
Today’s guest post comes from my colleague Jennifer Nespola Lantz, VP of Industry Relations and Deliverability at Kickbox, keeping us updated on a potentially upcoming Gmail spam filtering process change that is likely to have a great impact upon all of us. Take it away, Jen!On June 28th, I saw a news article by Axios reporting that “Google moves to keep campaign messages out of spam.” At first glance I was very surprised about the statement knowing all Gmail does to protect users and how hands off they tend to be (outside of the machines doing their magic.) What I originally defined as campaign messages was coming from a too in-the-weeds mental dictionary about email production. I always coined campaigns as a singular email marketing effort. And then I read it…”Google has asked the Federal Election Commission to green light a program that could keep campaign emails from ending up
Microsoft is the land of deliverability challenges right now. I’m hearing it daily from lots and lots of folks: “My (email deliverability) stats are great everywhere else. I’m not buying lists, I’m not doing anything sneaky or evil, but I’m still having Microsoft woes.” Well, you’re not alone. And while I don’t necessarily have an easy fix for you, I wanted to share (and recap) a few resources that you might find useful. The more you know, and all that…My colleague Jennifer Nespola Lantz just recently put together a two part series called The Microsoft Conundrum, found over on the Kickbox blog, where she attempts to explain the world to you through Microsoft’s eyes (and through her own experiences):The Microsoft Conundrum – Part 1The Microsoft Conundrum – Part 2And here’s links to prior posts on Spam Resource where I talk about Microsoft blocking and what to do about it:Why does