jen nespola lantz
I almost forgot to share this recap over here on Spam Resource, but better late than never! Back in August, Jennifer Nespola Lantz and I put on our (very fashionable) Kickbox deliverability consultant bucket hats and presented a webinar called “A Small Publisher’s Guide to Email Deliverability.” If you’re a newsletter publisher, or a small one-man-band type of sender, or sending out news updates on behalf of a local (or hyper-local) news org, you’re who we were attempting to reach with this one.Why? Because at this level, you might know a tiny bit about deliverability, but it’s just you, and you’re not some million dollar company with platinum level support from some sort of Marketing Cloud, so you don’t always know what to watch out for when it comes to deliverability pitfalls. Jen and I guide you here on what you need to know to stay out of the way
It’s decorative gourd season, people! That means the holidays are just around the corner. Are you prepared for deliverability success? This is that most important time of the year, and if you’re wondering how you can best set yourself up to protect against potential deliverability issues, my colleague Jennifer Nespola Lantz from Kickbox, along with Gene Gusman from Zeta, will walk you through everything you should know, everything you should do, and everything you should not do, to make sure you maximize your chances of reliably getting your mail delivered to the inbox throughout the remainder of the year.It all happens on Wednesday, October 18th at 12:00 noon eastern time. I’ll be there and watching — hope to see you there, too!Click here for more information or to register.
Are you a newsletter sender or small publisher? If so, and if you’ve run into deliverability problems, you’ve probably found that you’re small potatoes when it comes to getting help getting climbing back to the inbox. Tier 1 support isn’t always that great, and paid consulting gets real expensive real fast. And the whole time you’re wondering, if I was a bigger sender, would I get treated this way by my ESP or by ISPs? And you can get caught in the middle, between blocklists and ESPs and ISPs and anti-spam groups and people who want to prove a point or pick a fight and block certain kinds of mail, whether it be all customers of platform X or picking on people who don’t use double opt-in.So what do you do, if that’s you? You come to our webinar, of course, and get to know Jennifer Nespola Lantz and myself.
Having trouble delivering mail to Yahoo? Wondering how that all works? Why does your mail bounce? TS03, TS04, and more? What do you do about it? How do you triage, troubleshoot and address Yahoo (and AOL) deliverability issues? My Kickbox colleague Jennifer Nespola Lantz explains it all here.
It’s webinar time again! This time around, my colleague Jennifer Nespola Lantz from Kickbox joins forces with Mike Auldredge from Customer.io to explain:What senders need to know about what a spam complaint is and how it impacts their email programWhat is really being measured in your spam complaint rateWhy customers report messages as spamHow to reduce spam complaint ratesAnd, how to grow positive engagement with your messages!They’ll share other good deliverability intel, as well (say that ten times fast!) and have plenty of time for your questions. Join us on Thursday at 11:00 am US central time. Click here to register.
Here’s another webinar opportunity that you won’t want to miss! My Kickbox colleague Jennifer Nespola Lantz recently wrote a very detailed breakdown of email headers and how they impact deliverability (the series starts here) and now she’ll be sharing her email header-related expertise in this upcoming session with CSA technical lead Sebastian Kluth. Got a question about email headers? Wondering how all that all works? Want to learn about x-headers and what makes them useful? Then this is for you!Behind the Scenes: A Closer Look at Email Headers for Better Deliverability will take place on Tuesday, March 28th at 10:00 am US central time, and you can register for it here.
My Kickbox colleague Jennifer Nespola Lantz is back with another deep dive on a very timely topic! This time around, that topic is Gmail, and she covers best practices, email authentication, engagement, and other important things senders need to know about Google’s favorite mailbox provider. Check it out here.
My Kickbox colleague Jennifer Nespola Lantz has put together the ultimate guide to email headers. It’s the perfect place to start to learn more about what email headers are, what is in them, and how you can use them for deliverability troubleshooting. This kind of expertise is what makes her a great deliverability consultant and we are lucky that she loves to share that expertise with us!Here’s links to all four entries in the “Guide to Email Headers Series,” all found over on the Kickbox blog.Part 1: What are email headers? What are email headers, how are they used, and how to find them?Part 2: Why are email headers important? 4 ways email headers can answer your deliverability issuesPart 3: How do I read email headers? General guidelinesPart 4: Email headers you should know: 13 Email Headers That Can Identify Deliverability IssuesLearn and enjoy!
I’ve blogged about the Friendly From before, just basically so (and you can find that here), but now, Jennifer Nespola Lantz takes it to the next level. Over at the Kickbox blog, she dives deep into how the Friendly From can impact deliverability success, guiding you through what you need to consider from a deliverability perspective when it comes to branding your from address. This is valuable insight. Click on through to check it out.
Normally now would be a good time for me to provide a write up on the current status of mailbox provider support for BIMI, but my Kickbox colleague Jennifer Nespola Lantz beat me to it, so I’ll just link to her very informative blog post over on the Kickbox blog, where she details which mailbox providers support BIMI today, and which ones require a VMC or not.And don’t forget to check the BIMI section here on Spam Resource to find even more info on BIMI sender logos.BIMI is becoming kind of a big deal!