Here’s another webinar opportunity that you won’t want to miss! My Kickbox colleague Jennifer Nespola Lantz recently wrote a very detailed breakdown of email headers and how they impact deliverability (the series starts here) and now she’ll be sharing her email header-related expertise in this upcoming session with CSA technical lead Sebastian Kluth. Got a question about email headers? Wondering how all that all works? Want to learn about x-headers and what makes them useful? Then this is for you!Behind the Scenes: A Closer Look at Email Headers for Better Deliverability will take place on Tuesday, March 28th at 10:00 am US central time, and you can register for it here.
My Kickbox colleague Jennifer Nespola Lantz is back with another deep dive on a very timely topic! This time around, that topic is Gmail, and she covers best practices, email authentication, engagement, and other important things senders need to know about Google’s favorite mailbox provider. Check it out here.
Hey, fellow email nerds! It’s webinar time again. What do you know about Spamhaus? If not everything, I hope you’ll join Matthew Stith and myself on March 21st at 9:00 am central time, where we’ll talk about Spamhaus, what it is, how (and why) blocklists work, how it intersects with domain reputation (and why domain reputation is such a big thing right now) and a whole bunch of at least slightly interesting info nuggets. We’ll try very hard to have time for your questions as well. Want in? Register here. Thanks and hope to see you there!
My Kickbox colleague Jennifer Nespola Lantz has put together the ultimate guide to email headers. It’s the perfect place to start to learn more about what email headers are, what is in them, and how you can use them for deliverability troubleshooting. This kind of expertise is what makes her a great deliverability consultant and we are lucky that she loves to share that expertise with us!Here’s links to all four entries in the “Guide to Email Headers Series,” all found over on the Kickbox blog.Part 1: What are email headers? What are email headers, how are they used, and how to find them?Part 2: Why are email headers important? 4 ways email headers can answer your deliverability issuesPart 3: How do I read email headers? General guidelinesPart 4: Email headers you should know: 13 Email Headers That Can Identify Deliverability IssuesLearn and enjoy!
Hey, Klaviyo users? Looking to learn more about email deliverability and how to maximize your chances of inbox success when sending emails from Klaviyo? Then you’ll want to join this upcoming LIVE webinar! This Thursday, January 19th at 10:00 US central time, Klaviyo’s Tonya Gordon and I will be presenting INTRO TO EMAIL DELIVERABILITY, where we’ll touch on:The basics of email deliverability, including the difference between delivery & deliverability;Best practices & how they differ by vertical;The KPIs you should be monitoring & tools to help you identify deliverability issues;Maximizing deliverability success with Klaviyo & Kickbox;How to boost deliverability by improving email hygiene;This will be an easy and informal session and we’ll save plenty of time for your questions.Click here to register for the “INTRO TO EMAIL DELIVERABILITY” webinar.If you’ve been reading my blog for years, don’t use Klaviyo, and already know a thing or to about email marketing best practices, then
I’ve blogged about the Friendly From before, just basically so (and you can find that here), but now, Jennifer Nespola Lantz takes it to the next level. Over at the Kickbox blog, she dives deep into how the Friendly From can impact deliverability success, guiding you through what you need to consider from a deliverability perspective when it comes to branding your from address. This is valuable insight. Click on through to check it out.
Normally now would be a good time for me to provide a write up on the current status of mailbox provider support for BIMI, but my Kickbox colleague Jennifer Nespola Lantz beat me to it, so I’ll just link to her very informative blog post over on the Kickbox blog, where she details which mailbox providers support BIMI today, and which ones require a VMC or not.And don’t forget to check the BIMI section here on Spam Resource to find even more info on BIMI sender logos.BIMI is becoming kind of a big deal!
It’s time to talk Email List Management! On Thursday, October 20th, my Kickbox Colleague Jennifer Nespola Lantz and I will touch on the risks of database resurrection, how bad data can tank deliverability (and how email verification can help to mitigate that risk), and more good and bad practices when it comes to keeping your email list alive. And we’ll have time for your questions. Join us, won’t you? Register here.
It’s time! Pumpkin spice has only just arrived but smart marketers know that the sooner you can begin to prepare for deliverability and marketing success for the year-end holiday season, the better. That’s why my Kickbox colleague Jennifer Nespola Lantz and I put together our top tips on things you SHOULD and SHOULD NOT do if you want to keep yourself out of the spam folder this holiday season. You can find the article (and a link to the recorded webinar) over on the Kickbox blog.
More fun, more webinars, more info, all about Apple Mail Privacy Protection, aka MPP!If you’re curious about the current state of Apple MPP and how it impacts marketers, my Kickbox colleague Jennifer Nespola Lantz and I presented a live webinar on this very topic recently. Head on over to the Kickbox blog where you can read a recap of the webinar and view the webinar recording.