kickbox
If I had a dollar for every time somebody asked me about Apple iOS 17’s new Link Tracking Protection, I’d have at least 32 dollars! And that’s more than enough to buy a cheeseburger at the Newark airport, if I skip the scotch! But seriously, I wrote up everything I know about the latest Apple email/ link/ proxy/ privacy-related changes and I’ve published it over on the Kickbox blog. Check it out.
I almost forgot to share this recap over here on Spam Resource, but better late than never! Back in August, Jennifer Nespola Lantz and I put on our (very fashionable) Kickbox deliverability consultant bucket hats and presented a webinar called “A Small Publisher’s Guide to Email Deliverability.” If you’re a newsletter publisher, or a small one-man-band type of sender, or sending out news updates on behalf of a local (or hyper-local) news org, you’re who we were attempting to reach with this one.Why? Because at this level, you might know a tiny bit about deliverability, but it’s just you, and you’re not some million dollar company with platinum level support from some sort of Marketing Cloud, so you don’t always know what to watch out for when it comes to deliverability pitfalls. Jen and I guide you here on what you need to know to stay out of the way
It’s decorative gourd season, people! That means the holidays are just around the corner. Are you prepared for deliverability success? This is that most important time of the year, and if you’re wondering how you can best set yourself up to protect against potential deliverability issues, my colleague Jennifer Nespola Lantz from Kickbox, along with Gene Gusman from Zeta, will walk you through everything you should know, everything you should do, and everything you should not do, to make sure you maximize your chances of reliably getting your mail delivered to the inbox throughout the remainder of the year.It all happens on Wednesday, October 18th at 12:00 noon eastern time. I’ll be there and watching — hope to see you there, too!Click here for more information or to register.
Are you a newsletter sender or small publisher? If so, and if you’ve run into deliverability problems, you’ve probably found that you’re small potatoes when it comes to getting help getting climbing back to the inbox. Tier 1 support isn’t always that great, and paid consulting gets real expensive real fast. And the whole time you’re wondering, if I was a bigger sender, would I get treated this way by my ESP or by ISPs? And you can get caught in the middle, between blocklists and ESPs and ISPs and anti-spam groups and people who want to prove a point or pick a fight and block certain kinds of mail, whether it be all customers of platform X or picking on people who don’t use double opt-in.So what do you do, if that’s you? You come to our webinar, of course, and get to know Jennifer Nespola Lantz and myself.
The promised recap and recording is now available! If you weren’t able to listen in the other day when John Stephenson and I talked deliverability (with an extra focus on alternative subscriber lifecycle strategy options and more!), click on through to the Kickbox blog to read the recap and view the webinar recording. Thank you to everyone who joined us! It was a fun chat and I hope folks found it valuable.
Having trouble delivering mail to Yahoo? Wondering how that all works? Why does your mail bounce? TS03, TS04, and more? What do you do about it? How do you triage, troubleshoot and address Yahoo (and AOL) deliverability issues? My Kickbox colleague Jennifer Nespola Lantz explains it all here.
On Thursday, John Stephenson from Epsilon and yours truly (Al Iverson) from Kickbox will co-host a friendly chat where we’re going to talk about how to deal with the struggle of competing priorities: every time I press the send button I make more money, but I’m also diluting engagement and driving unsubs. How much is too much? How do I identify how best to strike that balance between deliverability success and business needs? We’ll touch on this, and the latest updates in the land of internet service provider and mailbox providers spam filters and email policies. Join us, and bring your questions! Register here.
It’s webinar time again! This time around, my colleague Jennifer Nespola Lantz from Kickbox joins forces with Mike Auldredge from Customer.io to explain:What senders need to know about what a spam complaint is and how it impacts their email programWhat is really being measured in your spam complaint rateWhy customers report messages as spamHow to reduce spam complaint ratesAnd, how to grow positive engagement with your messages!They’ll share other good deliverability intel, as well (say that ten times fast!) and have plenty of time for your questions. Join us on Thursday at 11:00 am US central time. Click here to register.
My recent Kickbox webinar, co-hosted with Matthew Stith from Spamhaus, was a lot of fun. We talked about the history of Spamhaus, what kind of bad guy stuff Spamhaus is trying to track, best practices for domain reputation and we touched on a bunch of other stuff, too.If you missed it, never fear! We’ve posted a recap and recording of the webinar over here on the Kickbox blog. Enjoy!
Here’s another webinar opportunity that you won’t want to miss! My Kickbox colleague Jennifer Nespola Lantz recently wrote a very detailed breakdown of email headers and how they impact deliverability (the series starts here) and now she’ll be sharing her email header-related expertise in this upcoming session with CSA technical lead Sebastian Kluth. Got a question about email headers? Wondering how all that all works? Want to learn about x-headers and what makes them useful? Then this is for you!Behind the Scenes: A Closer Look at Email Headers for Better Deliverability will take place on Tuesday, March 28th at 10:00 am US central time, and you can register for it here.