It’s time! Pumpkin spice has only just arrived but smart marketers know that the sooner you can begin to prepare for deliverability and marketing success for the year-end holiday season, the better. That’s why my Kickbox colleague Jennifer Nespola Lantz and I put together our top tips on things you SHOULD and SHOULD NOT do if you want to keep yourself out of the spam folder this holiday season. You can find the article (and a link to the recorded webinar) over on the Kickbox blog.
More fun, more webinars, more info, all about Apple Mail Privacy Protection, aka MPP!If you’re curious about the current state of Apple MPP and how it impacts marketers, my Kickbox colleague Jennifer Nespola Lantz and I presented a live webinar on this very topic recently. Head on over to the Kickbox blog where you can read a recap of the webinar and view the webinar recording.
It’s webinar time again! And it’s time to start thinking about the holiday season. I know, I know, you get mad (as do I) if Target or Walmart puts out the year-end holiday trinkets before we’ve even gotten as far as Halloween. But we both know that when it comes to email marketing success for the final two months of the year, the earlier you start preparing, the better off you’ll be. How exactly do you put your best foot forward, what should you do, and what should you not do, to ensure best inbox placement during this most important time of the email marketing year. My Kickbox colleague Jennifer Nespola Lantz and I will guide you through everything you need to know (or at least everything we know) with regard to preparing to ramp up your holiday email marketing efforts. We’ll also be sure to save time to take
Back in June, Jennifer Nespola Lantz and I hosted a Kickbox Live session where we explained what a BIMI logo is, which ISPs support it, and we gave our recommendations on moving forward with a BIMI sender logo. And we even took time to answer a bunch of questions. And the info we shared then is still the latest and greatest with regard to BIMI status, so if you’re curious as to what this whole BIMI logo thing is and what you should be doing about it, feel free to head on over to the Kickbox blog and check it out.And don’t forget, I’ve got a whole BIMI section here on Spam Resource, including current and upcoming (Apple) mailbox provider support, what to do if you’re seeing the wrong logo, how to “fake it ’til you make it” at Gmail, learn how to create an animated logo, and more!
After finding some shockingly bad advice out there on other websites (no, I’m not the type to name and shame), I thought that it might be a good idea to write up my own thoughts on what senders should do if blocklisted by Spamhaus, published over on the Kickbox blog.I could have gone into much more detail here, but my goal was do get a high level overview completed quickly, and I’ll probably include followups on other Spamhaus bits (like the DBL) in future posts. (And keep in mind that I’ve got a whole section on Spam Resource dedicated to Spamhaus.)
If you haven’t figured it out just yet, I’m trying to do webinars more often nowadays, because it’s a very useful way to share information, and people always seem to be interested in learning more about deliverability. The topic this time around is Apple’s Mail Privacy Protection (MPP). You know, that thing screwing up the open detection pixel your email service provider platform uses to help you
Microsoft is the land of deliverability challenges right now. I’m hearing it daily from lots and lots of folks: “My (email deliverability) stats are great everywhere else. I’m not buying lists, I’m not doing anything sneaky or evil, but I’m still having Microsoft woes.” Well, you’re not alone. And while I don’t necessarily have an easy fix for you, I wanted to share (and recap) a few resources that you might find useful. The more you know, and all that…My colleague Jennifer Nespola Lantz just recently put together a two part series called The Microsoft Conundrum, found over on the Kickbox blog, where she attempts to explain the world to you through Microsoft’s eyes (and through her own experiences):The Microsoft Conundrum – Part 1The Microsoft Conundrum – Part 2And here’s links to prior posts on Spam Resource where I talk about Microsoft blocking and what to do about it:Why does
BIMI’s so hot right now! Everybody’s asking me lately which ISPs support it and how do I set it up and do I need a VMC and more! Lots of smart folks have implemented a BIMI logo already — and I think BIMI adoption is poised to explode…maybe making this the summer of BIMI? Or maybe not, because stuff always seems to moves slower than I hope it will. But hey, it was an excuse to make a fun graphic!As far as ISP and mailbox provider support for BIMI logos, we’re basically at the same place we were back when I last posted a status update back in January, 2022. The usual suspects are still in the same place as before: Yahoo, Gmail and Fastmail will display BIMI logos, Gmail requires a Verified Mark Certificate (VMC), and Microsoft hasn’t announced anything on the logo front in years, sadly. For more…
I’m only a couple hours into my day today and so far I’ve received three different emails from three completely different senders, each inviting me to go look at the same exciting erotic webcam site. Each email message came from what I think is a legitimate sender — the latest one, from some sort of online sushi-related website, which I think is owned by some sort of sushi restaurant or delivery service, probably based in France, given the domain name used. I don’t think this online maki maker intended to advertise an adult website, but I suspect that they have open text fields in their registration forms or forward-to-a-friend forms that some spammer is exploiting to send out the gross porn links. And when I, and everybody else, report the mail as spam, the deliverability damage lands squarely on the sushi seller’s domain and IP address. Which sucks.The fact that…
So, you read my blog post about how content still matters (even if it takes a back seat to IP and domain reputation). And you’ve done the neutral content test. And you see that you’ve got a probably content issue. Now what? Here’s what.In a recent entry for Kickbox’s Email Deliverability Unfiltered Series, Jennifer Nespola Lantz compiled a whole list of helpful content-related deliverability considerations, and included her own. You really should check it out. In particular, Mary Youngblood and Matthew Vernhout, and the others provide some very prescriptive guidance on what to check for in your content when trying to identify and fix content-related deliverability problems.Keep in mind that when solving problems, it can be a bit of an arms race. (And the best way to win this kind of arms race is not to play.) The goal (and my desire) is not to teach you to stay “one…