ip warming
Afonso Salgado, writing for SAP Emarsys, explains exactly what you’ll need to keep in mind when planning a move from one email service provider or email marketing platform to another. It’s a great high level overview of all of the relevant migration steps. It might be worth bookmarking this if you plan to change platforms soon, even if you’re not moving everything over to Emarsys.Click through to read: How to Plan a Smooth Migration Between ESPs.
Let’s talk about domain warming. Specifically, what can happen when domain warming goes wrong (or isn’t considered) — sending too much volume too fast, without enough domain reputation history. This can cause painful inbox woes and it isn’t always easy to know what to do when it happens. Domain warming is also lightly documented compared to IP warming, and if you’re on a shared pool, SMB-focused email service provider platform (think Mailchimp or Constant Contact), you might never have even heard about domain warming before you started sending marketing emails.That’s where Jeff Feiereisen and Brett Skaloud come into the story. They’re two ex-Amazon engineers launching Boona, a Seattle-based company. Their first product, the Tandem Shower, recently launched on Kickstarter and has already raised over $650k. Designed to attach directly to your existing showerhead, the Tandem Shower adds a second showerhead to the other side of your shower such that a…
Diego asks, “I want to find out from you if their is a script or software that one can use for warming up an IP. I will buy even if it’s not free.”Not only did Diego just write in with this question, but this topic came up when chatting with a potential client a few days ago. What can you do to shortcut or automate IP warming?The answer is: not much. IP warming, in its most basic definition, means building up your sending reputation through starting your dedicated IP address sending at low volume, and growing that send volume day-by-day for the first few weeks of sending. The gradual increase of volume from zero, plus sending wanted mail, is what dedicated IP senders need to do to build up long term inbox placement and deliverability success.A lot of different ESP platforms provide guidance on IP warming. At least one platform says…
Looking to warm up your new sending IP address? Wondering how that all works? Looking for a deep dive with detailed information to guide you through every step of the process? If so, you’re in luck! My Kickbox colleague Jennifer Nespola Lantz has got you covered. Here you’ll find links to her five part Kickbox U blog series on IP warming:What Is IP Warming & Why Is It Important?Before You Start the IP Warm Up ProcessThe Plan: How to Build Your Domain & IP Warming ScheduleExecuting Your Plan & IP Warming Best PracticesStaying Warm: Maintaining Your IP ReputationBonus (not really): Need to keep warm while working at home while warming that IP address? Tips abound.