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This fall, MailUp is introducing new features to boost your productivity and performance, right around the key sales months. Learn about the unified contact management, the Deliverability Index and other new features this season. Fall, for every marketer, has always been synonymous with preparing for the key sales anniversaries, namely Black Friday, Cyber Monday and Christmas. Today we reveal how you can tackle these crucial dates and win the competition without investing hours and hours of time creating the perfect email and receiving disappointing results. MailUp’s fall innovations are designed to do just that: help you simplify the creation of your email campaigns and management of your contacts while increasing performance and return on investment. Find out what it’s all about in this post! Artificial intelligence arrives: MailUp’s AI Assistant Based on ChatGPT, MailUp’s new AI Assistant is the key tool if you are running out of ideas for yet
If you’re running an online business, every day you collect huge volumes of data about your customers: demographic, behavioral, purchasing and much more. Unfortunately, this information is hardly ever joined up, which means your company is losing significant conversion opportunities. A Customer Data Platform (CDP) can change all this. This article tells you how. The most advanced marketing strategies employ customer data to create high-performing personalized user experiences. Today, many companies use the scenarios made available by Big Data to compute any number of variables and establish customer-related metrics, but the most valuable source of information is your proprietary data on your company’s real customers. Every company can access this type of information: through its website, apps, social media and paid advertising, data collection is constant and systematic. According to the Salesforce State of Marketing report (2021), B2B marketers use on average 12 sources of customer data and B2C marketers…
Backing up your website means protecting your online heritage: posts, databases, everything users can see on your site. The latest statistics reveal that hacker attacks on corporate website are a growing threat, and the best way to protect against them is to keep a backup copy of your website. Do you use WordPress? In this post, I’ll tell you how to back up your site. If you have a website that helps you promote your services or products online, within a few years you will accumulate a large amount of vital information for your business: articles and guides, pages of special offers, product information sheets, images, customer and supplier databases, documents, contracts, information on orders, and much more. What would happen if you suddenly lost all that information? This is not just a remote possibility: according to the Acronis 2022 Report, only 20% of companies did not suffer a hacker…
Backing up your website means protecting your online heritage: posts, databases, everything users can see on your site. The latest statistics reveal that hacker attacks on corporate website are a growing threat, and the best way to protect against them is to keep a backup copy of your website. Do you use WordPress? In this post, I’ll tell you how to back up your site. If you have a website that helps you promote your services or products online, within a few years you will accumulate a large amount of vital information for your business: articles and guides, pages of special offers, product information sheets, images, customer and supplier databases, documents, contracts, information on orders, and much more. What would happen if you suddenly lost all that information? This is not just a remote possibility: according to the Acronis 2022 Report, only 20% of companies did not suffer a hacker…
Are you about to launch a personal website or boost the performance of an existing one? Always remember that image optimization is key for site ranking and top positions. When working on a website, we often tend to focus on content, optimized texts, photos and colors, and other small stylistic choices to tune it to our tastes and products. But we often fail to care just as much about image optimization— or we overlook its importance. What it means to optimize images Essentially, optimizing images means compressing and making them less heavy to improve your site’s speed and performance. What many don’t know is that the quality and weight of the image directly affect the speed and performance of the site and, consequently, its positioning on search engines. If you’ve already done everything you can to increase the quality of your content and keywords, and the website and index settings have…
What’s meant by privacy policy? Why must each website have information that clearly illustrates how user data are collected, used, and managed. What are the penalties in case of failure to comply with the GDPR? Blog and website managers are becoming obsessed with GDPR compliance and the need to draft their own privacy policy. Now, why is it necessary to draft a document that clearly illustrates how data are collected and managed? Above all, what must it contain? Users happen to leave their personal data like names, surnames, and addresses on the Internet, along with many other pieces of information that identify them and track their web behavior. In recent years, the legislator has paid particular attention to behavioral data collection for profiling purposes by websites. Hence, their use is now allowed only after the user’s informed consent. The European Parliament has regulated the matter with the General Data Protection…