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The Messaging, Malware, and Mobile Anti-Abuse Working Group, or M3AAWG, has released a blog post and white paper calling for the creation of an industry coalition to support the Public Suffix List (PSL). The PSL is an initiative under the Mozilla Foundation, and identifies the parts of the Internet domain name space under which organizations […]

Email marketing has been a popular marketing strategy for a long time, but with the increase in competition, it’s becoming more and more difficult to get your audience to open and engage with your emails. However, there are several strategies you can use to improve your email open rates in 2023. Table of Contents 1. Introduction 2. Understand Your Audience 3. Create Catchy Subject Lines 4. Personalize Your Emails 5. Segment Your Email List 6. Optimize Email Frequency 7. Use Eye-catching Images 8. Keep Your Emails Mobile-friendly 9. A/B Test Your Emails 10. Provide Value 11. Clean Up Your Email List 12. Use Urgency and Scarcity 13. Implement Social Proof 14. Use Emojis in Your Subject Lines 15. Run Deliverability Test 16. Conclusion 17. FAQs 1. Introduction Email marketing remains one of the most effective ways of reaching your target audience. However, in order to achieve your marketing goals, you

Back in October 2019, Microsoft included ARC support in their Microsoft 365 Roadmap, stating that “[ARC] is now enabled for Office 365 hosted mailboxes.” But at that time it could only be used between Office 365 tenants, or from Microsoft’s in-house services. However in June of 2022 they made it possible for each tenant to […]

The fifth JPAAWG General Meeting was held on November 7th and 8th in Nagasaki, Japan. For the first time since the start of the COVID-19 pandemic, DMARC.org was able to deliver a keynote presentation in person. A strong conference program generated excellent attendance, both in-person and online, and the facilities were top notch. This year’s […]

Table of ContentsWhat is Email Marketing?What Does an Email Marketer Do?Email Marketing Manager SalaryHow to Find Email Marketer Jobs7 Must-Have Email Marketing SkillsTypical Email Marketing Job Description:Email Sending SoftwareDeliverability Testing SoftwareDMARC Analysis SoftwareBlacklist Monitoring SoftwareEmail Validation SoftwareEmail Warming SoftwareConclusionAdditional Resources The best email marketers know how to adapt, learn new skills, and solve complex problems by leveraging the right software. Despite recent events that impacted in-person business, digital marketing was able to prove its effectiveness by helping many companies stay afloat. Numerous companies suffered economic loss during the pandemic and were forced to lay off a substantial amount of employees. In order to stand out or secure their jobs, many people had to learn new skills and began lucrative careers as email marketers! But how do you become an email marketing specialist? This blog post will show you exactly how to be an email marketer without having to get a

Did you know that there are over 1.5 billion Gmail users all over the world? Chances are that a large portion of your email list consists of Gmail contacts. But are your emails reaching the Gmail primary inbox? Find out if your email was delivered to the Gmail Primary Inbox, Promotions Tab, or Spam Folder Check Your Gmail Delivery In the past, Gmail was error-prone and would accidentally filter legitimate emails as spam. Therefore Google developed Gmail labels to categorize incoming emails as Primary, Promotions, or Social messages. If your email marketing campaigns land in the Gmail Promotions tab, it’s not as bad as landing in spam. However, people don’t usually check their Promotions folder so not all subscribers may see your sent messages. Follow this Gmail deliverability article to improve your email delivery to Google contacts, train Gmail to send your messages to the Primary tab, and significantly boost

Table of ContentsAre Your Emails Getting Delivered?9 Email Writing Best Practices that Drive Email Program Growth#1 Your Email List Contains Humans, Not Contacts#2 Maintain a Professional Image#3 Keep your Email Short, Sweet, and to the Point#4 Optimize your Email Subject Line#5 Leverage your Preview Text#6 Create a Simple but Effective Call-to-Action (CTA) button#7 Use your “unsubscribe” footer to your benefit#9 Test email deliverability before hitting SendCold Email Template ExampleConclusion Email marketing is a leading source of revenue in the digital marketing space. It has helped millions of companies build relationships with their customers and promote their expertise to increase sales. Despite the fact that some people may believe that email is underrated compared to other marketing channels such as paid advertisements, it is definitely not underperforming. Email marketing has the highest return on investment for every dollar spent ($36 for every $1). As society shifts to a more digitized world

Table of ContentsWhat is Email AccessibilityWhy does Email Accessibility Matter?Visual ImpairmentsAuditory ImpairmentsCognitive ImpairmentsNeurological ImpairmentsPhysical ImpairmentsSpeech ImpairmentsIs your Email Accessible?Email Accessibility ChecklistHow to make Emails AccessibleAlt TextDescriptive Subject LinesResponsive DesignAppropriate Emoji UseAvoid Using TablesColor SelectionOptimize your CodeText Line Height & SpacingText Size & FontsAccessibility Testing ToolsTest Color ContrastTest HTML CodeTest AccessibilityTest Email DeliverabilityMailbox Provider AccessibilityGmail AccessibilityOutlook AccessibilityYahoo! Mail AccessibilityConclusion Email accessibility has been a top trending topic for email marketers in 2022. As society shifts to promote diversity, equity, and inclusion, it’s become more important for email marketers to create accessible content that every subscriber can digest. 26% of the United States population has some sort of disability. Thus, there are many different kinds of conditions to consider when creating accessible emails. Even though your emails may not be able to accommodate everyone, follow these email accessibility guidelines to increase your email campaigns’ accessibility. This article will highlight 9 email accessibility

The DKIM protocol, along with SPF, DMARC, and BIMI form the perfect ensemble for email security. Any one of those email authentication methods can safeguard your email server, but it would be limited and could result in expensive security breaches. The only way to ensure that your email servers are fully protected is to set up all 4 forms of email authentication. This will also improve your email deliverability and reputation because mailbox providers will see you as a responsible, authenticated email sender. This article will cover: What is DKIM?Difference between SPF vs DKIMHow does DKIM work?What are DKIM Signatures?DKIM Signature ExampleWhat is a DKIM Selector?DKIM Selector ExampleHow to Set Up DKIM1) Identify all your sending sources2) Install DKIM on your email server3) Create a public and private DKIM key pair4) Publish the public DKIM key5) Hide the private DKIM key6) Configure your email server7) Test your DKIM setup with

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time. How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine. No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger. Why is blogging time management important? When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with