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The DKIM protocol, along with SPF, DMARC, and BIMI form the perfect ensemble for email security. Any one of those email authentication methods can safeguard your email server, but it would be limited and could result in expensive security breaches. The only way to ensure that your email servers are fully protected is to set up all 4 forms of email authentication. This will also improve your email deliverability and reputation because mailbox providers will see you as a responsible, authenticated email sender. This article will cover: What is DKIM?Difference between SPF vs DKIMHow does DKIM work?What are DKIM Signatures?DKIM Signature ExampleWhat is a DKIM Selector?DKIM Selector ExampleHow to Set Up DKIM1) Identify all your sending sources2) Install DKIM on your email server3) Create a public and private DKIM key pair4) Publish the public DKIM key5) Hide the private DKIM key6) Configure your email server7) Test your DKIM setup with

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time. How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine. No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger. Why is blogging time management important? When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with

“Women belong in the kitchen.” Unfortunately for Burger King, this tweet definitely didn’t go down well on Twitter (no surprise). Although it was only in subsequent tweets that the meaning of the post was explained, the damage had already been done. Burger King faced plenty of backlash and had to remove the post. Burger King’s mishap highlights the importance of having social media etiquette standards for your company and employees. And in this article, you’ll learn how to avoid poor social media etiquette and mind your manners online. Social media is now part of everyday life with over 4.4 expected users by 2025. As such, it’s a no-brainer that brands use it to communicate with their customers. However, just as it’s crucial to practice proper etiquette when conversing in-person, you also need to do the same online. Poor social media etiquette can lead to terrible consequences for an erring company.…

There are many ways to prevent spam, such as implementing SPF, DKIM, DMARC, and BIMI. But lesser-known forms of email authentication including reverse DNS (Domain Name System) are equally as important. So, what is reverse DNS or an rDNS lookup? Reverse DNS (rDNS) is essentially a reverse IP lookup. It is a type of email authentication that is used to match your mail server IP address to your hostname. This post will cover: How does Reverse DNS work?What is the difference between forward DNS and reverse DNS?Why are Reverse DNS Lookups Important?How to Set Up Reverse DNS RecordWhat is PTR record?What is in-addr.arpa?Step 1) Create Reverse DNS ZoneStep 2) Create PTR RecordHow to do a Reverse DNS LookupHow to Fix a Reverse DNS ErrorReverse DNS does not match SMTP bannerDefault Exchange SMTP Banner:Optimized SMTP Banner:How to change the SMTP banner in Exchange 2013 or 2016Cpanel SMTP Solution:SMTP Banner Best Practices:Takeaway…

Email deliverability plays a massive role in your email marketing program. Every email that doesn’t reach your subscribers’ inboxes means fewer opens, clicks, and sales. In order to maximize your revenue from your email campaigns, you need to follow email deliverability best practices. You’ll improve the likelihood of email service providers delivering your messages to your customers’ inboxes if you follow these guidelines. Email audits are the best way to isolate and identify any potential problems with your email deliverability. Learn how to run a complete email deliverability audit using the WARP Method (Workflow, Authentication, Reputation, Performance) developed by LearnEmail.com or request help from an email expert. Email Deliverability Services Improve your Email Deliverability Request an Email Audit Table of ContentsImprove your Email DeliverabilityWhat is Email Deliverability?Why is Email Deliverability Important?What Factors Affect Email Deliverability?How to Improve Email DeliverabilityWorkflowAuthentication ReputationHow to Improve Sender ReputationHow to Check Email ReputationPerformanceEmail Deliverability Testing ToolsConclusionAsk…

Over the course of 2021 the number of valid DMARC policies observed in use rose by 84%, to a total of nearly 5 million unique records, compared to the prior calendar year. This doubles the percentage increase seen in 2020, and reflects an acceleration of growth in the second half of the year. Starting with […]

Email list management is one of the most important aspects of a successful email marketing strategy. It can be hard to overestimate the importance of maintaining a healthy, clean, and relevant email list in digital marketing. When it comes to email list building, many email marketers are so preoccupied with increasing their list size that they pay little attention to the quality of the leads they receive. To avoid this mistake, we have gathered the best list management practices that you should follow to grow a clean and healthy list of high-quality contacts. 5 Things to Avoid when Building Your Email List Ideally, your mailing lists should exclusively contain email subscribers who are actively engaged with your brand and are excited to receive your messages every day. Unfortunately, not everyone follows email list management best practices. It’s important that you try to aim for your “ideal” list since email deliverability…

The fourth JPAAWG General Meeting was held on November 11-12th of 2021, using a virtual format. DMARC.org once again provided a pre-recorded presentation, this time in three parts. The three sections are: an overview of BIMI, a survey of recent IETF activity related to email, and various statistics about email authentication. This statistics section includes […]

There are several causes for DMARC failure. To ensure your emails are properly authenticated and your domain is protected from cybercrime such as spoofing, it’s critical to understand what caused DMARC to fail authentication. When it comes to cyber-attacks, 2021 has shown how unprepared businesses all over the world are. Although Google tries its best to block over 100 million spam messages every day, companies have lost millions of dollars in financial losses due to cybercrime. Spam comes in all shapes and sizes, so why are we so concerned about DMARC email authentication? 94% of all malware is downloaded to a computer via email, and the majority of people are not able to distinguish between a well-crafted phishing email and legitimate messages. DMARC, along with SPF and DKIM, helps you monitor who is sending messages from your email domain and protects your customers from phishing, spoofing, and other email scams. As…

Lesley Higgins (a Marketing Solutions Consultant at NuAge Experts but prefers to refer to herself as a Marketing Cloud Developer) posting over at SFMC Geeks recently shared a valuable tip for Salesforce Marketing Cloud users who might want to override the default bounce processing logic to more quickly suppress certain types of addresses. It’s a good thing to do; getting rid of bad addresses more quickly means subsequent sends are likely to deliver faster and a higher bounce rate can negatively impact your deliverability success (meaning that more quick suppression of bouncing addresses can have a positive impact). Read all about it here.