blog

Table of ContentsWhat is Email Marketing?What Does an Email Marketer Do?Email Marketing Manager SalaryHow to Find Email Marketer Jobs7 Must-Have Email Marketing SkillsTypical Email Marketing Job Description:Email Sending SoftwareDeliverability Testing SoftwareDMARC Analysis SoftwareBlacklist Monitoring SoftwareEmail Validation SoftwareEmail Warming SoftwareConclusionAdditional Resources The best email marketers know how to adapt, learn new skills, and solve complex problems by leveraging the right software. Despite recent events that impacted in-person business, digital marketing was able to prove its effectiveness by helping many companies stay afloat. Numerous companies suffered economic loss during the pandemic and were forced to lay off a substantial amount of employees. In order to stand out or secure their jobs, many people had to learn new skills and began lucrative careers as email marketers! But how do you become an email marketing specialist? This blog post will show you exactly how to be an email marketer without having to get a

Did you know that there are over 1.5 billion Gmail users all over the world? Chances are that a large portion of your email list consists of Gmail contacts. But are your emails reaching the Gmail primary inbox? Find out if your email was delivered to the Gmail Primary Inbox, Promotions Tab, or Spam Folder Check Your Gmail Delivery In the past, Gmail was error-prone and would accidentally filter legitimate emails as spam. Therefore Google developed Gmail labels to categorize incoming emails as Primary, Promotions, or Social messages. If your email marketing campaigns land in the Gmail Promotions tab, it’s not as bad as landing in spam. However, people don’t usually check their Promotions folder so not all subscribers may see your sent messages. Follow this Gmail deliverability article to improve your email delivery to Google contacts, train Gmail to send your messages to the Primary tab, and significantly boost

Table of ContentsAre Your Emails Getting Delivered?9 Email Writing Best Practices that Drive Email Program Growth#1 Your Email List Contains Humans, Not Contacts#2 Maintain a Professional Image#3 Keep your Email Short, Sweet, and to the Point#4 Optimize your Email Subject Line#5 Leverage your Preview Text#6 Create a Simple but Effective Call-to-Action (CTA) button#7 Use your “unsubscribe” footer to your benefit#9 Test email deliverability before hitting SendCold Email Template ExampleConclusion Email marketing is a leading source of revenue in the digital marketing space. It has helped millions of companies build relationships with their customers and promote their expertise to increase sales. Despite the fact that some people may believe that email is underrated compared to other marketing channels such as paid advertisements, it is definitely not underperforming. Email marketing has the highest return on investment for every dollar spent ($36 for every $1). As society shifts to a more digitized world

Table of ContentsWhat is Email AccessibilityWhy does Email Accessibility Matter?Visual ImpairmentsAuditory ImpairmentsCognitive ImpairmentsNeurological ImpairmentsPhysical ImpairmentsSpeech ImpairmentsIs your Email Accessible?Email Accessibility ChecklistHow to make Emails AccessibleAlt TextDescriptive Subject LinesResponsive DesignAppropriate Emoji UseAvoid Using TablesColor SelectionOptimize your CodeText Line Height & SpacingText Size & FontsAccessibility Testing ToolsTest Color ContrastTest HTML CodeTest AccessibilityTest Email DeliverabilityMailbox Provider AccessibilityGmail AccessibilityOutlook AccessibilityYahoo! Mail AccessibilityConclusion Email accessibility has been a top trending topic for email marketers in 2022. As society shifts to promote diversity, equity, and inclusion, it’s become more important for email marketers to create accessible content that every subscriber can digest. 26% of the United States population has some sort of disability. Thus, there are many different kinds of conditions to consider when creating accessible emails. Even though your emails may not be able to accommodate everyone, follow these email accessibility guidelines to increase your email campaigns’ accessibility. This article will highlight 9 email accessibility

The DKIM protocol, along with SPF, DMARC, and BIMI form the perfect ensemble for email security. Any one of those email authentication methods can safeguard your email server, but it would be limited and could result in expensive security breaches. The only way to ensure that your email servers are fully protected is to set up all 4 forms of email authentication. This will also improve your email deliverability and reputation because mailbox providers will see you as a responsible, authenticated email sender. This article will cover: What is DKIM?Difference between SPF vs DKIMHow does DKIM work?What are DKIM Signatures?DKIM Signature ExampleWhat is a DKIM Selector?DKIM Selector ExampleHow to Set Up DKIM1) Identify all your sending sources2) Install DKIM on your email server3) Create a public and private DKIM key pair4) Publish the public DKIM key5) Hide the private DKIM key6) Configure your email server7) Test your DKIM setup with

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time. How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine. No matter what you’ve got on your marketing plate, it won’t get done without proper time management. Learning how to make the most of your time will greatly affect your productivity and overall success as a blogger. Why is blogging time management important? When it comes to creating content, maintaining consistency is key. This is why blogging time management is so important. You may not always feel motivated to create on a regular basis, but establishing a schedule will help you to stay consistent with

“Women belong in the kitchen.” Unfortunately for Burger King, this tweet definitely didn’t go down well on Twitter (no surprise). Although it was only in subsequent tweets that the meaning of the post was explained, the damage had already been done. Burger King faced plenty of backlash and had to remove the post. Burger King’s mishap highlights the importance of having social media etiquette standards for your company and employees. And in this article, you’ll learn how to avoid poor social media etiquette and mind your manners online. Social media is now part of everyday life with over 4.4 expected users by 2025. As such, it’s a no-brainer that brands use it to communicate with their customers. However, just as it’s crucial to practice proper etiquette when conversing in-person, you also need to do the same online. Poor social media etiquette can lead to terrible consequences for an erring company.…

There are many ways to prevent spam, such as implementing SPF, DKIM, DMARC, and BIMI. But lesser-known forms of email authentication including reverse DNS (Domain Name System) are equally as important. So, what is reverse DNS or an rDNS lookup? Reverse DNS (rDNS) is essentially a reverse IP lookup. It is a type of email authentication that is used to match your mail server IP address to your hostname. This post will cover: How does Reverse DNS work?What is the difference between forward DNS and reverse DNS?Why are Reverse DNS Lookups Important?How to Set Up Reverse DNS RecordWhat is PTR record?What is in-addr.arpa?Step 1) Create Reverse DNS ZoneStep 2) Create PTR RecordHow to do a Reverse DNS LookupHow to Fix a Reverse DNS ErrorReverse DNS does not match SMTP bannerDefault Exchange SMTP Banner:Optimized SMTP Banner:How to change the SMTP banner in Exchange 2013 or 2016Cpanel SMTP Solution:SMTP Banner Best Practices:Takeaway…

Email deliverability plays a massive role in your email marketing program. Every email that doesn’t reach your subscribers’ inboxes means fewer opens, clicks, and sales. In order to maximize your revenue from your email campaigns, you need to follow email deliverability best practices. You’ll improve the likelihood of email service providers delivering your messages to your customers’ inboxes if you follow these guidelines. Email audits are the best way to isolate and identify any potential problems with your email deliverability. Learn how to run a complete email deliverability audit using the WARP Method (Workflow, Authentication, Reputation, Performance) developed by LearnEmail.com or request help from an email expert. Email Deliverability Services Improve your Email Deliverability Request an Email Audit Table of ContentsImprove your Email DeliverabilityWhat is Email Deliverability?Why is Email Deliverability Important?What Factors Affect Email Deliverability?How to Improve Email DeliverabilityWorkflowAuthentication ReputationHow to Improve Sender ReputationHow to Check Email ReputationPerformanceEmail Deliverability Testing ToolsConclusionAsk…

Over the course of 2021 the number of valid DMARC policies observed in use rose by 84%, to a total of nearly 5 million unique records, compared to the prior calendar year. This doubles the percentage increase seen in 2020, and reflects an acceleration of growth in the second half of the year. Starting with […]