Social Media Marketing

Nowadays, it seems like new social media platforms are cropping up while older ones crumble. Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok. Social media influencers and content creators must always be ready to jump to new platforms or incorporate them into their marketing strategy. This article will discuss seamlessly switching platforms as content creators or influencers while retaining momentum and gaining new followers. 7 Tips for Switching Platforms as a Creator Go where your audience is. Make your new platform recognizable. Be consistent. Inform your audience. Post valuable content. Collaborate with other creators. Repurpose content. 7 Tips for Switching Platforms as a Creator Below are tips from content creators with experience pivoting to new social media platforms. Go where your audience is. Podcaster Jacqueline Snyder of

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Shopping on social media rose in popularity as well, allowing businesses to sell more items directly from their existing profiles. Now, most platforms offer native shopping tools, but, as with any new trend, you might wonder, “Are consumers actually shopping on social media?” The question is worth asking, and we’ll answer it in this post. Table of Contents Do consumers actually buy products on Social Media? Which social media platforms are consumers really shopping on? Which social platforms should you sell on? Do Consumers Actually Buy Products on Social Media? There are now more ways than ever to buy products on social media. But, since some social media shopping tools are still rather new to shoppers and brands

Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it’s worth marketing your brand or organization on the social network. To help you decide if Facebook is still worth leveraging, we’ve compiled a list of statistics marketers should know in 2023. Facebook Statistics Facebook Statistics for Business Facebook Video Statistics Facebook Advertising Statistics Facebook Demographic Statistics Facebook Statistics Here are some general Facebook statistics marketers should know. 25% of marketers list Facebook as one of the most effective platforms for building community on social media, according to our Social Media Trends 2023 Report. Facebook is the most popular social media platform marketers use in 2023, and it has the best ROI compared to every other platform, according to our 2023 State of Marketing Report. As of July 2023, Facebook has over 3 billion monthly active users

Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did they grow their platform so quickly? Here’s a breakdown of some of the highest-performing brands on Threads and how they keep consumers on the app engaged. Top Brands on Threads The following brands have amassed a huge following on Threads. Here’s what they do and why it works. 1. Marvel Entertainment Follower count: 4.5 million Many creators and brands use Threads as a second Twitter by often posting their Twitter content to the Meta app. However, Marvel’s approach to Threads is different. On Twitter (now rebranded to X), Marvel mostly reposts content from other Marvel

Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. This is especially true if you’re embedding user-generated content: Consumers rank authentic, user-generated content as the most trustworthy form of content. 77% of consumers would be more inclined to purchase a product or service if they incorporated user-generated content into marketing initiatives. Seeing photos and videos from other consumers before making a purchase reduces the likelihood of a return for 69% of shoppers. Despite the benefits, figuring out how to embed this content can be tricky. This post is a step-by-step guide to embedding social media content into your website from Twitter, Facebook, Instagram, Pinterest, Google Calendar, YouTube, and TikTok. Table of Contents How to Embed a Tweet Embed Facebook Post or Video Embed Facebook Feed Embed Instagram Feed and Posts Embed Pinterest Pins Embed Pinterest Boards How

When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight — we’ll explain why.)  While we’ve written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits — both enforced and ideal — for different online channels, all in one place. Below, you’ll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. The Length & Character Count for Everything on the

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. To help you make informed decisions about which platforms to use, this post will guide you through some of the core types of social media, examples of

As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can be automated to save at least three hours daily. You’ll also find out which essential SEO tools you should have in your arsenal to create an effective SEO strategy quickly and efficiently. Let’s get started! What is SEO automation? What SEO tasks can be automated? 12 Essential SEO Automation Tools SEO optimization tools help marketers save time and resources while building an effective SEO strategy. What SEO tasks can be automated? Say goodbye to manual labor and hello to efficiency with SEO automation! Here are just a few of the tasks that can be automated

A new social network has taken the internet by storm, and it goes by the name of Mastodon. Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter. So what does this new name have to offer marketers? And can your brand benefit from having a presence on it? In this post, we’ll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot. Image Source What can you do on Mastodon? On Mastodon, users can explore different servers according to their favorite topics of interest or industry spheres. When you find a forum you’re interested in, you can join in and engage with whomever you like — more or less like you would on Twitter. You can: Follow users Reply to other people’s posts Engage in

According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide to the different types of social media content and the benefits it’ll bring to your business. Different Types of Social Media Content 1. Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing. With this in mind, creating short-form videos is a worthwhile investment, and some common examples are TikTok videos, Instagram Reels, and YouTube shorts. The TikTok below is a video from Topicals, a skincare company, which talks about