Social Media Trends

According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users, social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations. That’s why businesses need to tune into social media for lead generation. How can you leverage social media in your business’ favor and turn it into a force for lead generation? In this post, we’ll cover the following topics: What is social media lead generation Why businesses generate social media leads How to generate social media leads The platforms mentioned above are just a few examples of the social media channels people frequent to share content, catch up

Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return. That said, it’s hard to ignore the hype around TikTok, its fantastic engagement rate, and its massive user base. If you’re willing to get creative, TikTok could be the perfect home for your short-form videos. Here, I spoke with HubSpot’s social media team to gather their best tips for bringing your brand on TikTok. 1. Know where your audience hangs out. It’s important to know where your audience hangs out online. For some brands, this includes TikTok — for others, not so much. For instance, if you sell retirement homes, you won’t get much traction with the platform’s predominantly younger audience. “TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. But before you do so

Following months of beta testing, Twitter made its new audio feature, Twitter Spaces, permanent. Today, the highly-discussed feature is finally available to all users. Spaces, which allows Twitter users to listen to and participate in public audio conversations, entered its beta test shortly after the launch and $100-million valuation of the app Clubhouse – which similarly offers an audio chat room experience. Now that it’s here to stay, many brands with solid Twitter followings are also beginning to pay more attention to the marketing opportunities of Spaces. What is Twitter Spaces? Why Marketers Are Watching Twitter Spaces How to Use Twitter Spaces How to Join Spaces on Twitter Navigating Audio Social Media Why Marketers Are Watching Twitter Spaces Looking for a way to determine whether Twitter Spaces or Clubhouse is a better fit for your business? Check out our video guide comparing the pros and cons of the two social

With new social media platforms and features popping up every day, ever wonder about the etiquette you should follow? In this article, we’ll be covering Twitter Spaces etiquette for attendees, hosts, and speakers. Twitter Spaces Etiquette for Attendees 1. Listen more than you speak. On Twitter Spaces, everyone has a role to play. The host is there to set the tone and guide the conversation. Speakers are chosen to share their knowledge. Moderators are there to ensure the space remains safe. As an attendee, your role is to listen and participate upon request. Too often, attendees will show up to a Twitter Space, ask to speak, then monopolize the entire conversation. This is considered inappropriate and can be deemed disrespectful to the speakers already designated in the Space. A good rule of thumb is to listen at least 80% of the time and contribute 20% of the time. However, that

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Over the years, we’ve kept you up-to-date about the social media platforms you should care about. But you may be wondering, where are these viral social media platforms now? And which ones are still worth investing in? Here’s what you need to know. Viral social media platforms: Where are they now? TikTok We first pointed out TikTok as the app marketers should watch back in 2019. At the time, the app had over 500 million monthly active users. Since then, that number has doubled to over 1 billion monthly active users. In 2019, we saw…

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. In this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them. Top TikTok Trends 1. More businesses are exploring the platform. According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022. For a long time, businesses didn’t take TikTok seriously. They saw it as a platform for Gen-Z to make short, funny videos. However, when its popularity (and user growth) peaked in 2020, businesses gave it a second look. Today, marketers say it’s the…

The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve. From new features to algorithm updates and disruptive social apps, keeping up with these changes can be challenging, but also allows you to tap into exciting new possibilities to help your company grow better in 2022. To help you get the most of your social media strategy in the new year, I recently published findings from the HubSpot Blog’s Social Media Trends Survey, where I collected data from more than 300 B2B and B2C marketers to answer questions like: Which social media platforms are marketers currently leveraging? What type of content are marketers posting and which formats do they use most? Which platforms, content types, and formats have the best ROI? When is the best time and day of the week…

At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight. And, in the midst of so much stress and chaos, many felt more alone than ever. Which is why people turned to social media in an effort to find a sense of connection and community.  Social media became a refuge — a place to post authentic, relatable content and form relationships virtually when in-person wasn’t an option.  And as Lala Fevrier, Wayfair’s Senior Associate for Influencer Marketing, puts it, “When restaurants, schools, and businesses shut down, the only place left with a 24/7 open sign for communication and creativity was social media.” All of which is to say: Quarantine, and the pandemic at-large, greatly impacted social media. And those changes have permanently shifted users’ expectations and preferences when it comes to their social platforms. Here, we’ll…

In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most. But the world of social media is constantly evolving, with new features coming out every month, constant algorithm updates, and disruptive social apps changing the way we communicate. To get the most out of your social media strategy, it’s critical to keep up with these changes. The pace of social media can be intimidating. But, the great news is that with change comes opportunities for you to tap into exciting new marketing strategies and help your company grow better. To help professionals just like you, we surveyed 310 social media marketers across B2B and B2C industries in the United States to find out: Which social media platforms marketers leverage. What types of content they’re posting (and what generates the most ROI). Which formats they use.…

Over the past two years, we’ve seen a shift in the way brands promote their products or services on social media.  And, as social media popularity continues to grow — we reached over 3.7 billion social media users globally in 2021 — brands aren’t just wondering how they’ll engage huge social media audiences next year. They’re also asking, “What social media trends should I expect in this constantly changing landscape?” To learn more about what brands can expect in 2022 and beyond, HubSpot’s Blog surveyed over 1,000 marketing professionals to learn which trends B2B and B2C businesses will leverage in 2022. Additionally, I spoke with social media experts and dug through HubSpot and Talkwalker’s 2022 Social Media Trends Report to uncover unique perspectives on the upcoming year.  Below, I’ve compiled ten expert or research-backed trends social media marketers should watch and leverage in 2022. Let’s dive in.  Trends to Watch…