Litmus

You know what time it is! Welcome back to This Month in Email—our monthly series on the latest and greatest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in May 2023. News headlines Beep boop. It’s robot time. Did someone say cheese? Email Client Market Share News headlines Google launches blue checkmarks for brands verified with Brand Indicators for Message Identification (BIMI) in Gmail. Now you (and your brand) can be fancy, too.  Google will start deleting inactive accounts this December. Email marketers: something to note as you do any year-end list cleaning. Instagram now allows for ads in search results. There is no escape! They are coming. Ads, ads in all the feeds… The Online Marketing Rockstars (OMR) festival brought together some of the best marketing minds in Europe—and they sure got to ideating.  Creating an effective multilingual marketing campaign

Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text, bite-sized content, exceptional email design, and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes. Let’s dive in! Quip Who Gives A Crap Fandango Costa DTC Newsletter Quip Subject line: ChatGPT, will robots replace my dentist? Preview text: As an AI language model, I can only speculate… Carin Slater (Email Marketing Specialist, Litmus) says: I was not expecting a newsletter from Quip, but this was filled with fun. From the Spotify playlist to the bite-sized bits, I was delighted with each part of the email. It was fun and educational throughout. First impressions: Quip Did you know that the average time a reader spends with an email

Are your emails optimized for Dark Mode? If not, you might be neglecting a significant portion of your subscribers. Recent statistics show that over 35% of subscribers using Apple email clients open their emails in Dark Mode. This means that if your emails aren’t optimized for Dark Mode, you could be leaving your subscribers in the dark. But fear not! In this blog post, Hannah Tiner (Email Design and Production Specialist, Litmus) shares essential tips and tricks for beginners to create Dark Mode optimized imagery. Hannah Tiner (she/they) Email Design and Production Specialist, Litmus Follow Hannah on LinkedIn and Twitter   Read on—or jump ahead: Step 1: Understand the basics of Dark Mode Step 2: Determine styles and variations for design components Step 3: When it comes to animated GIFs, opt for APNGs Step 1: Understand the basics of Dark Mode When it comes to Dark Mode, it’s important to

Today’s a special day: we’re giving you an exclusive look into the mind of Litmus’ very own email developer, Carin Slater! Carin is one of the technological masterminds behind all the Litmus newsletters and pretty much everything we send. As she puts it, she’s an “an email geek who spent the last 9 years fighting with Outlook.” In our recent virtual event, “Ask Me Anything: Coding with Carin,” she shared her best email development tips by answering some of the most common coding questions and troubleshooting emails (as submitted by email geeks) in real time. Read on for her tips on: Common Outlook issues Coding for mobile Getting started with Dark Mode Common Outlook issues Email marketers are well aware: working with Outlook can be quite… complicated. But despite its quirks, knowing how to fix them can really sharpen your email development skills. As Carin reflects, “I got to learn

Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live, and shine some light on how we make the conference happen. Codes of conduct were never something I gave much thought to—I never had to consider them. Aside from some childhood bullying I’ve lived an immensely privileged life free of harassment. I’m also a 6’2” cisgendered white man who has never really had to fear for my safety at an event or gathering. It’s taken me a chunk of my adult life to unpack and understand why that is, and to listen and try to internalize others’ experiences who have had to live with those very real fears and concerns. In this blog post, we take a look at the importance of a clear code of conduct, why it matters

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research papers and even fake Drake songs, AI is everywhere.  But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. So, what’s the “right” way to use AI in email marketing? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. The journey to modern day AI How is AI regulated today? Guiding principles: Using AI in email marketing responsibly The journey to modern day AI Big tech companies are going all in on AI and it’s shaping the world of marketing. For better or for worse.  How did we get here? While AI

There’s a ubiquitous email that’s getting under my skin. It feels like they’re flooding my inbox, and it’s got me thinking. This kind of email is more often sent by retailers—both online and brick-and-mortar. It’s a good thought, too, often sent under the guise of empathy. But here’s my hot take: email marketers should rethink this email tactic. What tactic am I talking about? The “opt-out of this specific holiday” email.  You’ve probably seen these emails in your own inbox. Be it for Mothers’ Day, Fathers’ Day, or even the King’s Coronation. On a single morning, I received 3 emails all with the subject line “Opt out of Mother’s Day emails” from 3 very different retailers within minutes of each other. This email tactic appears strategic and full of empathy for your customers and subscribers. But here’s why it’s not: You’re surfacing the very holiday that could be a sensitive

Drumroll, please! Litmus is excited to announce the beta of our new email content optimization tool, Litmus Assistant. This AI-powered feature is designed to give your email and content teams the superpowers they need to make every send count. With tone of voice indicators, inclusivity checks, and more, Litmus Assistant is here to help.  Let’s take a look at what the Litmus Assistant beta can do for you. Optimize email copy quickly You know how important it is to make the most of every interaction with your subscribers. With Litmus Assistant, we hope to make it easier to craft compelling subject lines and hit the perfect tone of voice. With tone suggestions, subject lines generated automatically based on copy, and more time-saving options, Litmus Assistant aims to help you get better emails to your subscribers faster.  Translation and inclusivity made simple Litmus Assistant also tackles the knotty problem of language

How do you create stand-out marketing when budgets tighten and attention shrinks? Innovative emails.  Email marketing is a reliable investment with an average ROI of $36 for every $1 spent. Yet subscribers (and email teams!) grow bored of the same old strategies, and your team has to adapt to changing expectations and demands.   4 email marketing trends for 2023 We partnered with HubSpot to share email strategies to leverage this year as part of their 2023 State of Marketing Trends Report. Our chapter highlights four ways to stand out in the inbox and make every send count.  You’ll learn: Simple ways to make your emails more accessible  How to align hyper-personalization strategies with email marketing goals Ways to supplement your email team’s work with AI When to use sentiment polls to drive engagement What’s ahead for marketing teams? The report investigates this year’s marketing landscape and shares trends across content

The Gmail promotions tab is a marketer’s ally because context and setting matter.  Imagine how you’d feel if someone asked you to review a lengthy contract just as you open your eyes in the morning versus after getting into the rhythm of your work day. You’d process the information differently depending on the scenario, right? Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Seeing a memorial day sale promo in between messages from coworkers and family is, well. Jarring, to say the least. How does the Gmail promotions tab really work, though? And how should marketers work with it? This guide reviews what the promotions tab is and why emails go there so you can work with one of the leading inbox clients, not against it.  What is the Gmail Promotions Tab? The Gmail promotions tab is an inbox for marketing or sales deals