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You put all that work into creating the perfect email… or so you thought. Then, when you hit send, all h-e-double-hockey-sticks broke loose. Suddenly, you have a damaged email reputation, a lot of subscribers who tossed you to the spam folder, and you’re left scratching your head. Where did you go wrong? Thankfully, there are ways to identify what’s broken in your emails before they ever go out in the first place. We happen to make a pretty nifty tool that can help you prevent sending broken emails ever again, and so we know a thing or two about broken emails and how to avoid them. Ahead, we’ll tackle all of the things that could go wrong in your email sends, and show you constructive ways to make sure you never again get blindsided by a broken email. Let’s dive in! What is a broken email? Marketers love email for
When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines, CTAs (call-to-action), and segmentation or personalization, there are some things we often forget: Email file size and email load times. And while they may have similarities, they are different issues which need to be taken into consideration. While not the sexiest of email topics, it’s critical to building the right subscriber experience . Besides the fact that Gmail clips messages over a certain size, your email file size can also determine the bandwidth needed to download and see your email. If your subscriber can’t see your email, or it takes forever to load on mobile, it’s unlikely they’re going to engage or convert. Read on to find out how to overcome your email file size and load times obstacles. How is email
Saying goodbye to subscribers is hard, but sometimes it’s for the best. And when a subscriber wants to leave, the process needs to be as easy as possible. While you should still have an unsubscribe option within your emails, there’s another tool for email marketers and subscribers: list-unsubscribe. Let’s break down what list-unsubscribe is, why it actually benefits everyone, and how to use it. What is list-unsubscribe? While marketers are used to putting unsubscribe messaging inside emails themselves, list-unsubscribe is a native unsubscribe option offered by popular inbox service providers (ISP) that gives subscribers a consistent and easy way to opt out of your future messages. Clicking the ISP-provided ‘unsubscribe’ link in the inbox or email removes subscribers from a mailing list with a single click or directs them to an unsubscribe landing page. How does list-unsubscribe look in the inbox? List-unsubscribe shows up as a link or button at
The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack. While we have our own favorite tools here at Litmus (we love you, Slack!), we wanted to know what real email marketers used to get their campaigns out the door and into the hands of their subscribers. To find out, we asked 938 email friends in our annual State of Email survey—thank you if you responded, you rock!—and here’s what we learned: Why your email service provider matters the most The core of any email marketing tech stack is your email service provider (ESP). Our respondents were split on whether
Part 1: Ultimate Guide to Dark Mode in Email Part 2: Dark Mode Email Code Snippets for Developers Part 3: Dark Mode Tools & Tips Part 4: The Dark Mode Toolkit Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode to its desktop email client in 2018. The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. Litmus’ Email Client Market Share indicates that of the opens tracked, an average of 35% used Dark Mode in 2022, representing steady adoption year over year. Dark Mode has solidified its rightful place in the inbox—but making sure emails look great in this reading environment can be a big challenge for email marketers. Consider this your all-in-one hub to all things Dark Mode, including Dark Mode code and hacks developed by Litmus and the email
Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks—but also conversions—because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences. Litmus is here to help you along the way. And today, we’re announcing three exciting new features (including one of our most-requested features by customers!) that will help you level up your email engagement and drive conversions like never before: Captivate your audience—and drive engagement with Scratch-Offs , which entice subscribers to take action Show—don’t tell—your audience what others are most interested in and harness the power of social proof by displaying live click totals on images, using Interest Signals Put your brand’s best foot forward and say goodbye to send time anxiety with always-on Image
There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails. Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system. As email geeks, we subscribe to all kinds of random emails in the hopes that an inspirational design will drop in one day (ask me about the hundreds of emails I get from Cadbury despite not living in England anymore!). Important emails can easily get buried under all kinds of stuff in the inbox: seasonal promotions, abandoned cart notifications, calendar reminders, welcome emails, appointment confirmations, and of course, deals and discount codes. Trying to find a specific email from a specific sender? Good luck. Inbox search functionality ain’t Google, that’s for sure. As an email sender, though, there’s a lot you can do to help your subscribers
“Don’t put all of your eggs in one basket.” That’s the phrase that comes to mind when I think about email subdomains. From the outside looking in, it’s easy to lump all of your email efforts under a single category. They’re all one email program! The reality is that you and your company have different email initiatives all running in tandem. It’s a whole lotta eggs, if you will. If you want to protect your ever-important deliverability, you should consider using email subdomains. Have questions? Keep reading to learn more about: What is an email subdomain Why you should use one When it makes sense How many you need Changing email username instead Using a completely different domain Subdomain name ideas and examples How to set up a subdomain Best practices for email subdomains What are email subdomains? Every email comes from a domain, or web address, shown after the
There are many major holidays marketers circle on their campaign calendars, as they are dependable revenue drivers to count on every year. These holidays require solidified weeks-long marketing campaigns, like Black Friday, Thanksgiving, and the winter holidays. But what about those holidays in between, the “fun holidays”? These are those holidays that pop up in entertaining marketing campaigns, like National Donut Day (June 7th, by the way ) and National Pet Day. Many marketing teams may waffle around the idea of whether or not to do a campaign around these fun holidays. In a time when marketers know how important it is to make every email send count, the question is, no matter your industry, how can you make a relatable, engaging and fun holiday email campaigns—that convert—for your subscribers? Let’s take a look at my own inbox to answer that question! Over the course of a few weeks, three
What would your email marketing team do with $650,000? Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah. That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products. It was that they did not allow members to opt-out of their emails. Don’t make the same mistake. Your transactional emails aren’t a place for promoting upcoming deals, products, or partnerships—but they don’t have to be boring missives full of legalese, either. Ahead, we’ll talk through the differences between commercial and transactional emails (and how best to optimize them): What is a transactional email? Transactional emails are messages that relate to the exchange of goods and services—specifically, ecommerce emails like receipts, shipping confirmations, invoices, password reset