Litmus

The temperature is dropping, the scarves and hats are coming out, and we’re all bundled up and ready for fall proper. And what better way to celebrate the changing of the seasons than with the best and brightest of the inbox? Curl up with your cozy socks and a cup of tea, and dig into our team’s favorite emails from this month.  Here are the Litmus team’s favorite emails of September 2023! Copper Cow Coffee  Chubbies  ClickUp  Bandsintown  Pit Viper  Copper Cow Coffee Subject line: SURPRISE – IT’S BACK! Angie says: The design of this email is beautiful. It has one main call-to-action (CTA), but a couple nested below the main imagery in case you want something else from them. Really love Copper Cow Coffee’s emails.  Chubbies Subject line: ALL THE… FALL THINGS Preview text: TRUTH CARE, TRUTH BRINGS (you our NEW Quilted Collection) Tracie says: I love a good

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! What happened in September? Well, a lot. So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. News headlines In lighter news Community happenings Email Client Market Share News headlines 57% of enterprise marketers use artificial intelligence (AI) in email campaigns, according to new research from Ascend2 and RPE Origin. Gmail will sunset its simple HTML view in January 2024. After this date, Gmail will automatically change to its standard view. Also—Gmail is now rejecting unauthenticated mail, so ensure to have Domain Keys Identified Mail (DKIM) or Sender Policy Framework (SPF) set up. While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email.

It’s one of the most powerful pieces of marketing software you can purchase. Between marketing automation features, detailed marketing analytics, and so much data you can use to personalize every bit of the customer journey, you won’t go wrong with Salesforce Marketing Cloud as the cornerstone of your program. It can pretty much do it all…except preview and test your emails, of course.   Email geeks, we always got your back. And while Salesforce Marketing Cloud (SFMC) is super powerful, we came up with a few ways to supercharge it even more for email marketers and designers. In this post, we’ll talk through exactly what kinds of integrations we offer for SFMC and how you can make the most of it for your next cross-channel campaign. Table of contents: What are the benefits of integrating SFMC and Litmus? How does Litmus integrate with SFMC? Proven success with Litmus + Salesforce

Countdown timers are a quick, effective way to boost engagement—whether they’re for sales or newsletter sign-ups. Introducing urgency into the inbox encourages email openers to take action. As a powerful visual tool, countdown timers are a tried and tested tool to build anticipation and encourage action. There are plenty of questions people still have about utilizing countdown timers to their advantage. Read on to learn: The science of urgency: Why email countdown timers work Types of countdown timers Dynamic content vs. animated GIFs When should you add a countdown timer in email? Email messaging you should use with a countdown timer How should you label a countdown timer? Where should you position a countdown timer? What type of timer should I use? Design ideas for countdown timers Can you include other forms of personalization with a timer? Don’t forget a CTA What happens when it’s over? Make it easy for

As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enter: Animated GIFs in email. Email marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages and according to our 2023 State of Email Design Report, 58% of marketers said they’re using animated GIFs in their marketing emails and 43% said there was somewhat of an improvement in email performance when GIFs are used. So how can you get in on this action? In this blog post, we’ll cover: Table of Contents What an animated GIF is The benefits of animated GIFs Considerations when using animated GIFs How to add animated GIFs to your emails How to create

Alas, all good things must come to an end—including the biggest and most inspiring email marketing event of 2023! We laughed, we cried, we talked shop, and delighted in the presence of each other’s company for a wild two (or for some, three!) days of this extraordinary email extravaganza. Missed it? No worries! Come along with us as we reminisce on all the highlights of Litmus Live 2023! Relive the best email event of the year Did you miss out on Litmus Live 2023? It’s not too late to learn how to achieve a 100% conversion rate, discover copy strategies you can steal, create the best B2B lifecycle marketing plan, and so much more! Get access   Workshops – Monday, September 11, 2023 First off, let’s begin with pre-game. And by that, of course, we mean the optional day of workshops on September 11, the day before the conference started.

In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI1, or the 25% who are planning to in the future? If the answer is yes, read on to learn about: The stages of AI The four types of AI The various fields of AI Top AI tools used by email marketers How AI will impact email marketers What are the stages of AI? Before we dive into the four types of AI, it’s helpful to understand the stages of AI, based on our modern-day classification of it. Illustrated below, you’ll see narrow AI on one side of the spectrum and strong AI on the other. Source: Mind Simulation Narrow AI can be thought of as AI as it exists today; our modern understanding of it. On

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send those all important event reminders. Why You Should Use Calendar Links in Email Campaigns To ensure that guests actually show up, include an “Add to Calendar” link in your event emails. With that, subscribers can add your events to their own calendars, helping them avoid calendar conflicts and allowing them to set up their own reminders. And maximizing the chance of them attending your event. Traditionally, this is done with an ICS file—also known as iCalendar. This is a common calendar format that typically uses the .ics file extension and is widely accepted by most calendars. Not to be confused with Apple’s iCal, which shares a similar name, although iCalendar files do work there as well.

And we’re back, with another fabulous update—September edition! This month, we’re thrilled to share another big update to our continued investment into the frontier of artificial intelligence (AI) and emerging email technology. We’re invested in using all the latest tools at our disposal to help you send better emails, and that’s what this month’s release is all about.  So without further ado, let’s take a look at the latest email testing and personalization solutions from Litmus! NEW: Introducing Litmus Email Guardian  A new era of email marketing is here! Litmus is proud to announce Email Guardian, a new feature only available in Litmus, that automatically monitors for recent email client updates that may be breaking your emails – and putting your brand reputation at risk. Whether those emails are automated, templates, or any other type of email, Email Guardian is there when you can’t be! Check out this demo to

It’s the end of August already? That means pumpkin spice season is just around the corner… or is already here, according to Starbucks. Either way, top off your lattes (seasonal or otherwise) and pull up a chair—it’s time for the latest installment of your favorite email reads roundup. Let’s hop in and check out all the latest and greatest headlines in email in August 2023! News headlines Food for thought Litmus Live is almost here! Email Client Market Share News headlines Check your send domains! This email security vendor is leaving 2M domains open to phishing hacks, according to a recent study. Bite-sized posts, made for sharing? Microsoft SharePoint has added a way for users to share news posts as emails.  Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance will together pull in 51.9% of all ad spend next year… out of a total spend that could reach $1 trillion.