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I’ll never forget the first time dining at a restaurant after my pandemic-induced hibernation. Before I could ask for a menu, the waitress nodded towards a piece of paper with a barcode on it. “Open your phone camera and scan it. The menu should pop up.” QR codes have become a common sight almost overnight — from cereal boxes and billboards to even employee uniforms. With a 94% increase in interactions from 2018 to 2020, there’s no denying QR codes are seeing an epic revival in a new touch-free world. Let’s explore the origins of the QR code, learn how it works, and discuss ways it can refresh your marketing strategy. Table of Contents What is a QR code? Static vs. Dynamic QR Codes How do QR codes work? The Origins of the QR Code [+ Its 2020 Revival] QR Codes for Marketing What is a QR code? Short for…
Here we’ll answer five frequently asked questions about the preview text. You’ll learn everything you need to boost your open rates with the preview text of your next email campaign. The preview text is a short copy that displays below the subject line in many email clients, such as Gmail and Outlook. It’s a teaser that gives more info about the email. In one-to-one email exchanges, it’s often the email’s opening: “Dear Katja, Thanks for your email…” Most email marketing software, however, let you choose what preview text to be displayed. That’s because for business communication it’s important to control this real estate in the inbox. It’s additional space for your message. Relevant preview text increases email open rates. As an email marketer, you don’t want to waste this vital space. It’s your last chance to impress your readers in their inbox before they scroll on, leaving your email campaign…
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you’re growing a business, this ever-changing digital landscape can quickly become an overwhelming one. With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? We’ve put together this guide about marketing strategies to help you improve your digital presence and grow better. If you’re a small business and you’re unsure how to jumpstart your strategy, this digital marketing strategy template will help you get there. It includes actionable tips and templates to set you up for success. Now back to this — are…
Email marketing continues to be the most bankable marketing platform available today, but it’s changing. Emails can be automated, are customized, timely, and hyper-relevant. Obviously, they are opened and clicked on frequently, resulting in more traffic and income for your company. Let’s go a little deeper and discuss what automation is, what are the benefits and must-haves. What Is Email Automation Benefits Of Email Automation 4 Must-Have Automated Ecommerce Emails Summing Up What Is Email Automation Unlike newsletters and one-time campaigns which you design and send to a large group of people all at once, an automated email campaign is set up once and then delivered to a specific person when they match a set of criteria known as ‘triggers.’ All you need to do is create triggers and workflows while automation ensures that designated messages are sent as soon as the conditions are met. A trigger is the fulfillment…
If you’re not asking customers to “tag us in your photos,” you’re missing a major social media marketing opportunity. A vast majority of people today — 72% of the American adult population, according to the latest Pew Research survey — are on at least one social media platform. Business owners probably already know this personally. It seems like everyone is posting pictures and opinions on Facebook, Instagram, Pinterest, TikTok, and other platforms all the time. Opinions are best for reviews and listings, which are also extremely important for a strong online reputation. But you know what they say: A picture is worth a thousand words. Social media is designed to allow users to share their lives with their friends and family members. On Instagram, 90% of users follow a business. How they hear about those businesses is at the heart of social media marketing. Advertising can work, but it has…
These days, when people need a new dentist, they usually start their search online. Unfortunately, with big practices buying up so much ad space on Google, attracting patients to your dental clinic can be hard. Luckily, there’s a very cost-effective strategy for bringing patients to your practice. It’s called email marketing for dentists. In the world of digital marketing, email marketing is one of the best investments a small business can make. Statistics indicate that for every $1 you spend on email marketing, you can gain an average return of $36. Why so high? With billions of emails sent out every day, effective marketing emails will reach many potential clients. And with 60% of consumers stating they’ve made purchases based on an email they received — compared to only 12.5% of people who make purchases on social media — email marketing remains one of the best options for dentists seeking new patients.…
According to a Pew Research Center survey, 85% of Americans say they go online on a daily basis, with 31% reporting that they go online “almost constantly.” With people spending more time online than ever before, it’s important that your website is optimized for visitors to browse and stick around. But longer isn’t necessarily better. You want visitors to stay on your website because they’re enjoying the content and experience — not because they can’t find the information that they’re looking for or can’t complete a desired action, like making a purchase. In this post, we’ll cover what a “good” average time on page and average session duration benchmark is, and how to improve these metrics on your website. Average Time On Page Benchmark According to Contentsquare’s 2021 Digital Experience Benchmark report, the average time on page across all industries is 54 seconds. While you can use that as a benchmark,…
I first discovered podcasts a few years ago when I was commuting for work two to three hours a day, every day. The first podcast that got me hooked was NPR’s “How I Build This” show on entrepreneurship. Today, I listen to a wide range of podcasts on business, pop culture, and current events, like The Nod and “Louder Than a Riot.” So, what does it take to start a podcast in 2022? We’ll cover that in more in this article. What is a podcast and how does it work? What is a podcast host? What equipment is needed to start a podcast? How to Start a Podcast Find a unique and compelling topic or theme. Set up your show format. Leverage your network. Record and edit your episode. Finalize your creative assets. Set up a website. Build a promotion strategy. Track your metrics. Learn how to monetize your podcast. What is…
Have you ever sat down at your desk first thing in the morning and spent a good 45 minutes browsing social media or getting lost in your inbox because you can’t focus on what you need to do? At the end of the day, you feel as if you’ve wasted 8 hours of your life that you’ll never get back. On the other hand, have you ever sat down, opened your calendar app or a to-do list, and jumped right into work, knocking out task after task in a matter of minutes? When you shut your computer at the end of the day, you feel accomplished and know that you’ve done everything possible to move towards your professional goals. What’s the difference between these two scenarios? A plan. Having your day (or week, or project) mapped out with a concrete action plan will help you feel more focused and accomplished…
What do you use spreadsheets for? If you’re anything like me, you likely use them to collect data, track campaign or blog post analytics, or keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar? If not, let me tell you why Google Sheets is the perfect tool for your content calendar. If you often work on campaigns for a few different clients, creating individual calendars in Google Sheets could be uniquely useful for ensuring the client understands when certain content will go live. Alternatively, perhaps you need to create an internal Google Sheet calendar for your team to keep track of upcoming projects. Making a calendar in a tool that’s commonly used for spreadsheets sounds a little intimidating, but don’t worry, the process is actually pretty intuitive. And with the help of some tips, you can easily make a functional calendar that…