Email

How to level up your email design Tips from Marigold Art Directors – Noelle Grimes & Meghan Sokolnicki If there’s one topic that unites all of our customers, it’s the desire to learn more about email design. Whether it’s design best practices or tips for getting the most out of the Campaign Monitor email builder, this is a topic that you can’t get enough of, and that’s inspired countless blog articles and webinars – which can be found in our resources hub. One of the benefits of partnering with Campaign Monitor by Marigold is having access to experts across all areas of marketing. So we thought we’d chat to Marigold Art Directors, Noelle and Meghan, to get insight into the design process they undertake when designing an email. From selecting a layout to choosing an image, read their tips for designing an engaging and responsive email.  Q: What’s the first

Here’s a fun overview of the history of email and spam, if you’re looking for such a thing. I could pick a nit here and there about certain points, but this presentation from Dylan Beattie works well as a solid overview. Enjoy.I do need to point out, just for the record, that it is indeed possible to send mail from cloud services like Google Cloud and AWS. I have servers in both. Indeed, the Spam Resource email newsletter is generated from within a Google Cloud server. But Dylan’s meant to be explaining the usual way things work, not potential workarounds and exceptions. (By the way, if you would like to be able to relay mail out through AWS or Google Cloud, just for hobbyist or personal use, drop me a line — maybe I can help.)[ H/T: Jonathan Shusta ]

Thanks to a new feature in iOS 16, it’s pretty easy for you to schedule an email you’re writing to be automatically sent in the future at a certain time. Check out the how-to here, courtesy of Mac Observer.And if you’re looking for more information on all the different new email-related features in iOS 16, here you go, courtesy of Apple Insider.

The holidays are coming, and it’s time to decorate your online marketing with holiday email templates. That’s right. It’s already time for your business to be thinking about making the most of big shopping holidays such as Black Friday, Small Business Saturday, Cyber Monday, and Christmas. As well as connecting with your customers by celebrating other fall and winter holidays with them, such as Thanksgiving, Veteran’s Day, and Kwanzaa. And if you’re like most small businesses and organizations, email marketing will play a big role in how you communicate with your customers and get the word out about your upcoming holiday promotions. If you haven’t started planning your holiday email marketing, don’t worry, we have the professionally designed holiday email templates you need to save time and stand out in your customers’ inboxes. I’ve curated this group of holiday email templates just for you. With notes on my favorites, and a peek into next year.

When I co-launched a t-shirt business in 2008, I had no idea how to create a successful email marketing campaign. Truth be told, I thought I could just “CC” everyone from my Gmail account and thoughtfully place photos of our products throughout the text like I did in Microsoft Word. I’ll never forget finishing that first email after what seemed like hours of proofreading and placing. I pressed send and sat back, waiting for the order confirmations to pile into our inbox.  The wait was excruciating! It felt like days had passed until I received a reply. It was from my Mom, and she wanted me to know how much she loved the photos I’d attached to the email. (Thanks Mom!) I instantly slunk back in defeat. Needless to say, I’d failed miserably at creating my first email, but that didn’t stop me. I began to read, watch, and listen

You know how much a well-executed event can benefit your business, but it starts with getting people in the door. By following email marketing best practices as part of your promotion strategy, you can pack the house.  And, once your event is over, you can use email to follow up with attendees to get the lowdown on what worked and what didn’t.  Here’s how you can use email to help ensure that your events are successful every time.  What is email marketing for events?  Event email marketing is a process of sending multiple marketing emails with the singular goal of promoting an event.  And while you may wonder if email is the best way to promote an event, know that even with multiple digital marketing resources, email marketing is still the most effective platform for getting the word out to those who are already interested in your business.  After all

If you run an ecommerce site, you need to be sending abandoned cart email — whether you know it or not. An “abandoned cart” is when shoppers add your products to their online shopping cart, leaving your site before purchasing. Why did they leave? It could be because they were browsing, faced technical difficulties, or saw fees or shipping costs they weren’t prepared for. Regardless of their reasoning, it leaves you with one question: how can you inspire these “window-shoppers” to become buyers? One effective way to do this is to send an abandoned cart email. This transactional email aims to re-engage those who added items to their cart but didn’t make it to checkout. Delivering these messages can help you recover lost sales and turn would-be consumers into loyal advocates of your brand.  So how do you create an abandoned shopping cart email that grabs recipients’ attention and motivates

When it comes to email design, it’s easy to get carried away. You want your message to stand out in the inbox and grab your audience’s attention, but there’s also the risk that you could be going overboard with the emails you create. Consider these two email examples — which would you prefer to see in your inbox? As you can see, sometimes a more subtle design will be the best choice for getting your message in front of your target audience. And, when you use an email marketing service, you have access to professional email templates that handle the majority of the design work for you. Should color and design be used in emails? When it comes to email marketing, email design, colors, and fonts direct readers to the most important part of your message and guide them towards the action you want them to take. And, when an email

The email marketing stats are in, and they all say the same thing: email marketing is well worth your time and energy. In fact, the average email has a return on investment of thirty-six dollars for every dollar spent. But not just any email is going to get you the results you need. Using professionally-designed email templates can help you create the perfect email template that gives you the power to bolster open and click-through rates while defining your brand.  What is an email template?  An email template is an editable template you can use to create a professional-looking email with ease. The perfect email template is styled to match your brand’s tone and vision. It might feature your colors or logo or have a specific language unique to your brand.  The goal of an email template is to expedite the emailing process. Without a template, every time you wanted to send out an

Did you know that more than 69% of online shopping carts are abandoned before the buyer completes their purchase? Many buyers tend to get cold feet between finding an interest in a product and checking out.  The unwillingness to complete a purchase can be caused by several factors, including technical issues, concerns about costs, or distractions. However, the great thing about these potential customers is that they’ve already shown interest in your products. Many of them just need a gentle nudge to finish their purchase.  Understanding what an abandoned cart email is, combined with using abandoned cart email best practices, can help you re-engage these customers and re-excite them about the products they were looking at. With newfound enthusiasm, many of these leads can be turned into paying customers.  What is an abandoned cart email? Abandoned cart emails are email messages that companies automatically send out whenever a shopper places