Email Marketing Basics
Deciding where to invest your marketing dollars isn’t a decision you take lightly as a small business owner. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. That’s why email marketing is important when it comes to small business marketing. In order to make a decision on whether or not it’s right for your business, it’s important to know the benefits of email marketing. Before we get into the many benefits of email marketing, one of the top benefits can affect your bottom line and therefore needs to be mentioned right away. Email marketing has the highest ROI (return on investment) of all forms of marketing, averaging about $36 in return for every $1 spent. But ROI isn’t the only reason why email marketing…
Deciding where to invest your marketing dollars isn’t a decision you take lightly as a small business owner. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. That’s why email marketing is important when it comes to small business marketing. In order to make a decision on whether or not it’s right for your business, it’s important to know the benefits of email marketing. Before we get into the many benefits of email marketing, one of the top benefits can affect your bottom line and therefore needs to be mentioned right away. Email marketing has the highest ROI (return on investment) of all forms of marketing, averaging about $36 in return for every $1 spent. But ROI isn’t the only reason why email marketing…
The best-known ‘secret’ to a business’s growth is email marketing. If you want to find more customers and land more B2B deals, you need to build your email list. So, you need to nurture your email list by sending them relevant and engaging newsletters. Sending marketing emails is a great way to remind audiences that you can help them with your products and services. But despite how useful and impactful email marketing is, you shouldn’t jump into it without setting it up correctly. If you don’t follow important practices when doing your email marketing, you could get into hot water. Here’s why. Ever since the General Data Protection Regulation (GDPR) act was passed in the European Union in 2018, it became critical for businesses to gather consent before collecting people’s information or contacting them. You need to set up your email marketing so that it complies with global laws on…
The best-known ‘secret’ to a business’s growth is email marketing. If you want to find more customers and land more B2B deals, you need to build your email list. So, you need to nurture your email list by sending them relevant and engaging newsletters. Sending marketing emails is a great way to remind audiences that you can help them with your products and services. But despite how useful and impactful email marketing is, you shouldn’t jump into it without setting it up correctly. If you don’t follow important practices when doing your email marketing, you could get into hot water. Here’s why. Ever since the General Data Protection Regulation (GDPR) act was passed in the European Union in 2018, it became critical for businesses to gather consent before collecting people’s information or contacting them. You need to set up your email marketing so that it complies with global laws on…
As a musician, one of your biggest jobs is to find new ways to reach your fans and engage with them. Email marketing for musicians is a powerful tool to help you build your fan community, discuss upcoming concerts, sell merch, and promote your music. Of course, knowing how to produce music isn’t the same as knowing how to market yourself effectively. For some musicians, researching marketing tactics is like pulling teeth. Luckily, developing your email list and sending out emails doesn’t have to be a challenge. This guide will walk you through the 10 steps you need to develop a winning email marketing strategy, implement that strategy, and increase audience engagement — all without needing a marketing degree. We make it easy to get your work out to your network and beyond with all the marketing tools you need. Start a Free Trial of Constant Contact for Artists, Writers,…
As a musician, one of your biggest jobs is to find new ways to reach your fans and engage with them. Email marketing for musicians is a powerful tool to help you build your fan community, discuss upcoming concerts, sell merch, and promote your music. Of course, knowing how to produce music isn’t the same as knowing how to market yourself effectively. For some musicians, researching marketing tactics is like pulling teeth. Luckily, developing your email list and sending out emails doesn’t have to be a challenge. This guide will walk you through the 10 steps you need to develop a winning email marketing strategy, implement that strategy, and increase audience engagement — all without needing a marketing degree. We make it easy to get your work out to your network and beyond with all the marketing tools you need. Start a Free Trial of Constant Contact for Artists, Writers,…
For most of us, the first time we see an email bounce we’re completely at a loss. We’re wondering what it means. And we start asking, “Why do emails bounce?” “Did we do something wrong?” “What are we supposed to do now?” The truth is, when an email bounces, it’s almost never the sender’s fault. But the first step in stopping bounces from happening again is to understand what an email bounce really is. What is an email bounce? An email bounce is when a commercial or marketing email is not delivered as intended. There are a variety of reasons an email may “bounce” but the most important thing to remember is that “bounces” may not only waste your time and efforts but they may also negatively impact your email deliverability. Meaning, if you have a high bounce rate, servers may start to believe that your emails are untrustworthy and…
For most of us, the first time we see an email bounce we’re completely at a loss. We’re wondering what it means. And we start asking, “Why do emails bounce?” “Did we do something wrong?” “What are we supposed to do now?” The truth is, when an email bounces, it’s almost never the sender’s fault. But the first step in stopping bounces from happening again is to understand what an email bounce really is. What is an email bounce? An email bounce is when a commercial or marketing email is not delivered as intended. There are a variety of reasons an email may “bounce” but the most important thing to remember is that “bounces” may not only waste your time and efforts but they may also negatively impact your email deliverability. Meaning, if you have a high bounce rate, servers may start to believe that your emails are untrustworthy and…
Email marketing for tax professionals involves taking time to promote and discuss financial offerings with existing and prospective clients. The emails you send should showcase your expertise, position you as an expert in your field, and nurture relationships. Roughly 80% of professionals find that emails help them acquire and retain customers. Also, the return on investment (ROI) for email marketing is higher than for any other marketing channel, with an estimated $36 ROI for every dollar you spend. So if you aren’t currently leveraging email as a key marketing strategy for your tax business, you are losing out on potential income. Get the expert marketing advice and tools you need to find new financial clients and increase investment from existing ones. Start a Free Trial of Constant Contact for Financial Advice and Management Services How to set up email marketing for tax professionals While you could always send individual messages…
Email marketing for tax professionals involves taking time to promote and discuss financial offerings with existing and prospective clients. The emails you send should showcase your expertise, position you as an expert in your field, and nurture relationships. Roughly 80% of professionals find that emails help them acquire and retain customers. Also, the return on investment (ROI) for email marketing is higher than for any other marketing channel, with an estimated $36 ROI for every dollar you spend. So if you aren’t currently leveraging email as a key marketing strategy for your tax business, you are losing out on potential income. Get the expert marketing advice and tools you need to find new financial clients and increase investment from existing ones. Start a Free Trial of Constant Contact for Financial Advice and Management Services How to set up email marketing for tax professionals While you could always send individual messages…