How to Podcast

According to our 2022 Marketing Trends Survey report, 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Two podcast experts weigh in on the biggest challenges and strategies to tackle them. Organic Discoverability Currently, there are two main ways to discover podcasts: Search through top-ranking podcasts in various genres or get recommendations based on what you’re already listening to. This makes it very hard for lesser-known shows to get discovered organically. “It’s really hard for podcasters who are creating amazing content and are great creators to figure out ways to get in front of their audience,” says Alanah Joseph, head of creator partnerships on the HubSpot Podcast team. At HubSpot, Joseph says our podcast network addresses this by leaning into our cross-promotion strategy – this means placing ads across

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and “explore different sides of their personalities.” Though Spotify didn’t clarify what it meant by audio content, such as podcasts or audio chats, it’s no secret that audio chatrooms have become increasingly popular over the years. Audio chatrooms like Twitter Spaces and Clubhouse saw a surge in popularity at the start of the pandemic, when most people were stuck at home and looking for ways to connect with others. While outdoor events have resumed and many people are back in the office, I still can’t log into Twitter without seeing a Twitter space of at least 200 people at the top of my feed. With that said, are content like audio chat rooms worth it for marketers? If you’re trying to capture the attention of Gen Z

Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve got you – starting a podcast is simpler than it seems. I was an avid podcast listener for years before deciding to start my own show in 2018. I took my podcast from idea to launch in 10 days with no audio experience — and if I can do it, you can too. In fact, starting a podcast is easier than ever as the medium has increased in popularity and profitability. Podcasting is a fast-growing medium with 62% of people aged 12 and over listening. Having a podcast is a great way to get in front of your audience to build connections, and grow your business. Here’s the ultimate checklist to help you start a successful podcast. 1. Determine your niche. First, you’ll want to decide which genre your podcast falls

Podcasts have become increasingly popular over the years for a variety of reasons. As more people work from home, listening to podcasts helps them feel like they’re a part of a discussion among friends. Podcasts are also easily accessible and can be listened to anywhere, whether you’re on a long commute or a quick jog. As podcasts become more relevant, more seem to be published every day — so if you’re interested in starting one, you’re probably wondering how to grow your podcast audience and stand out above the rest. Fortunately, there are many simple steps you can take to expand your podcast’s reach. From leveraging email marketing to networking with other podcasters, growing your podcast doesn’t have to be a challenge. Let’s explore several different tasks you can do to find your audience. Submit your content to every podcast app and directory. Have a target audience. Add video to

82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. In this post, we’ll cover 10 strategies that will help you monetize your podcasts and achieve high ROI. How to Monetize a Podcast 1. Find sponsorship deals. Finding sponsorship deals involves finding brands or businesses that want to take advantage of your listenership and giving them space and time to run an ad on your show. Costs depend on the advertiser and your show statistics, but the average cost is $10 to $50 CPM (cost per thousand impressions), and higher prices go to shows with higher listenership. Dax Shepherd, the host of Armchair Expert, uses this strategy and features ads from sponsors in his show. Some ads

If you’re looking for some great finance podcasts to listen to in 2022, you’ve come to the right place. In this article, we will share with you a list of the best finance podcasts available. Whether you’re just getting started in your financial journey or you’re looking for some new tips and tricks, these podcasts will help you out. Best for Learning About The Economy: Planet Money NPR’s Planet Money describes itself as a show where listeners can learn about the economy from a friend – at a bar. While the economy may seem like a boring topic to many, Planet Money makes it interesting by doing deep dives on who it impacts and how – everything from inflation to fast food delivery to crypto and city building. What’s more, the show takes a global approach, tackling all countries and the economic issues they face. Although this isn’t the show

If you’re reading this, you’ve likely found a topic you could talk about for hours — and now you’re ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before. Even better news: it’s relatively easy to start a podcast on Spotify — no fancy equipment or advanced skills required. Here, we’ll cover everything you need to know about podcasting on Spotify, and how to upload your next episode to the platform. How to Meet Spotify’s Podcast Requirements The first step to starting a podcast on Spotify is making sure you meet its podcast requirements. Here’s a quick rundown. Your podcast should have: A title along with relevant details (i.e., category and primary language). Cover art in a 1:1 ratio and PNG, JPEG, or TIFF format. The higher the resolution

If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Then, you can work with them and leverage their expertise by sponsoring the content they’ve made. Alternatively, you could also create a native ad that aligns with their discussion topics. We’ll cover podcasting’s biggest marketing opportunities, where podcasting is headed, and the demographics who tune in the most. Table of Contents: Podcasts and Advertising Podcast Demographics Podcast Growth Podcast Listener Behaviors Podcasts and Advertising In 2022, 82% of marketers plan to continue investing the same amount or increase their investment in podcasts or other audio content. (HubSpot) Podcast ad spending is expected to hit $1.74

Want to start podcasting, but feel intimidated by the podcast equipment you’ll need? Don’t be! Professional-sounding podcast equipment is more accessible than ever.  With 26% of adults listening to podcasts weekly, the production quality of your show is important. In order to build a successful podcast, you need the right tools and services at your disposal. Let’s review the top podcast tools and services to make your production more efficient and professional. Below, we’ll break down the tools and services into four categories: podcast recording equipment, podcast recording software, podcast editing software, and podcast hosting sites. Podcast Equipment To take your podcast show from good to great this year, you need to have the right equipment. 1. USB or XLR Microphone The first thing you need to record your podcast is a microphone. The two most popular options are USB microphones and XLR microphones.  USB microphones can connect directly to

Are you one of the 7.8 million Americans who commute to work every day? If so, I’m guessing you’ve listened to a podcast or two. You’re not alone. According to Infinite Dial, U.S. podcast audiences listen to an average of four to five podcasts per week. The podcasting industry continues to grow YoY. In fact, Infinite Dial reports that, in 2021, 7 million more people were listening to podcasts than in 2020 alone. That’s why it’s important to consider podcast advertising for your brand. Here, you’ll learn everything you need to know about podcast advertising — from top podcast advertising strategies to advertising rates and networks. Podcast Expert Advertising Strategies Before you get started with podcast advertising, consider this advice from the experts. Use podcasting for brand awareness, not lead generation. Rebekah Bek: As a UX writer for Ahrefs, Bek was put in charge of podcast sponsorships. She writes her…