HubSpot: What Is the Average Time Spent On a Website? [+ How to Improve It]

HubSpot just shared another brilliant blog:

According to a Pew Research Center survey, 85% of Americans say they go online on a daily basis, with 31% reporting that they go online “almost constantly.” With people spending more time online than ever before, it’s important that your website is optimized for visitors to browse and stick around. But longer isn’t necessarily better. You want visitors to stay on your website because they’re enjoying the content and experience — not because they can’t find the information that they’re looking for or can’t complete a desired action, like making a purchase. In this post, we’ll cover what a “good” average time on page and average session duration benchmark is, and how to improve these metrics on your website. Average Time On Page Benchmark According to Contentsquare’s 2021 Digital Experience Benchmark report, the average time on page across all industries is 54 seconds. While you can use that as a benchmark,…

Continued here: What Is the Average Time Spent On a Website? [+ How to Improve It]