Constant Contact: ‘Tag Us in Your Photos!’ How to Use Customer Photos, and Why

Constant Contact just published a brilliant story:

If you’re not asking customers to “tag us in your photos,” you’re missing a major social media marketing opportunity. A vast majority of people today — 72% of the American adult population, according to the latest Pew Research survey — are on at least one social media platform. Business owners probably already know this personally. It seems like everyone is posting pictures and opinions on Facebook, Instagram, Pinterest, TikTok, and other platforms all the time.  Opinions are best for reviews and listings, which are also extremely important for a strong online reputation. But you know what they say: A picture is worth a thousand words. Social media is designed to allow users to share their lives with their friends and family members. On Instagram, 90% of users follow a business. How they hear about those businesses is at the heart of social media marketing. Advertising can work, but it has…

Read the original here: ‘Tag Us in Your Photos!’ How to Use Customer Photos, and Why