If you’re not asking customers to “tag us in your photos,” you’re missing a major social media marketing opportunity. A vast majority of people today — 72% of the American adult population, according to the latest Pew Research survey — are on at least one social media platform. Business owners probably already know this personally. It seems like everyone is posting pictures and opinions on Facebook, Instagram, Pinterest, TikTok, and other platforms all the time. Opinions are best for reviews and listings, which are also extremely important for a strong online reputation. But you know what they say: A picture is worth a thousand words. Social media is designed to allow users to share their lives with their friends and family members. On Instagram, 90% of users follow a business. How they hear about those businesses is at the heart of social media marketing. Advertising can work, but it has…
Depending on how you look at it, decorating your social media may be the easiest or the most difficult part of decorating your online marketing for the holidays. The reason it’s a toss-up is because the look of social media profiles and posts are mostly controlled by the platform they’re on. This means that you’re limited on what you can and cannot do. Don’t let that discourage you. I’m going to show you how you can decorate your social media channels and posts to make sure that all of your online marketing is filled with the holiday spirit. Why you should decorate your social media What is it that makes the holiday season seem so special? It’s the decorating, of course! Okay, well, it might be because there are a bunch of holidays during the autumn months, rather than just one or two. But still, for me, it’s about decorating.…
Instagram has become an important part of holiday shopping. People look to Instagram for shopping inspiration, holiday specials, and creative gift-giving ideas. So how can you capture the attention of holiday shoppers on Instagram? Visual content is the way to go! Photos, videos, and word images (text overlayed on a photo or background design) will help your holiday marketing stand out and encourage busy consumers to shop with you. More than half of customers are influenced by product images, so don’t underestimate the impact images can have on your holiday sales. Instagram is the perfect platform to show off all the exciting things you have going on for the holiday season. It’s all about the visual, and if you use it the right way, it can be a great avenue for people to discover your business. It’s also incredibly easy to use, and can help you create professional-looking images that…