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Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it. These social media “holidays” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet. While we don’t suggest sharing content on social media and then adding an irrelevant holiday hashtag to it, these holidays can be a chance to promote your brand in a relevant way. Not doing so could cause you to miss valuable opportunities where your brand can join the conversations taking place among members of your target audience. To help you plan for trending…
So, you’ve finally got your foot in the door at your dream company. You’ve submitted the perfect resume and made a lasting impression during the phone screen. All there’s left to do now is to win over the hiring manager in the face-to-face interview. As a well-informed candidate, you’re doing your research on the company and preparing your answers to the most important interview questions you can think of — the most notorious of them all being: “What is your greatest weakness?” You don’t want to respond, “I tend to work too hard,” or “I am too much of a perfectionist.” That can easily come across as scripted and insincere at best and lacking in self-awareness at worst. Alternatively, you don’t want to respond with weaknesses that will prevent you from succeeding in the role. For instance, if you’re applying to be a project manager, you don’t want to admit…
2021 was different than we initially expected – but full of positive surprises and experiences! We saw so many exciting developments that we can’t help but love 2021. Check out what made this year so special for the Mapp family! 1. A Surprising CX Study Early into the year, Mapp commissioned Forrester Consulting to conduct a study among industry leaders to unravel how they are developing and improving exceptional customer experiences. The findings came as a surprise – almost half can’t identify visitors on their own websites, making CX improvements in real-time or personalization impossible. The study also establishes the do’s and dont’s for improving your CX – providing you with the competitive edge you need – all to find here. 2. A Growing Trust in Mapp Mapp saw record growth this year – each quarter our numbers confirmed the level of trust our customers have in us and our…
Growth Hacking is an effective method to get more followers on social media. Would you like to know how to use it? In this post, discover the best strategies to accelerate business growth through your social media platforms. Growth Hacking was created in Silicon Valley to get startups to soar. Thereafter, it turned into the best resource for the world’s top companies. Netflix, Facebook, Uber, and Airbnb are just some of them. But what’s Growth Hacking? It’s a pool of small-budget marketing tactics and strategies to boost company growth. It works through a quick testing and implementation process. Growth Hacking was created by marketer Sean Ellis for a better approach to leads. It focuses on every step of the sales funnel. Therefore, the growth methodology applies to various marketing strategies and branches. Besides Email Marketing, the Growth Hacking mindset can also be applied to: SEO, Content Marketing, Advertising, and Social…
2021 has been quite the year for, well, just about everybody. But particularly for email marketers. After a wild 2020 that brought the beginning of a pandemic, a lot of uncertainty, and some unbelievable email numbers, 2021 didn’t give us much of a break. What a lot of us hoped would be a return to “normal” ended up being an acceptance of a different kind of normal. Though, Apple made sure none of us got too comfortable in this new normal. As we tie the final bows on a more than eventful 2021, let’s take a look back at some of your incredible achievements from the past year. Together we reached the world This year, Campaign Monitor customers used our platform to send over 31 billion emails (31,350,157,127 to be precise!) opened in 245 countries around the world. That’s some serious reach. 57% of those opens came from mobile devices,…
We’ve put together a full year’s worth of marketing ideas for retail that will help you get sales from new and existing customers all year long. Use the list of retail marketing holidays below to plan your 2022 marketing. But first, we’ll review some of the marketing tactics we’ll recommend in the retail marketing calendar. Table of ContentsKey marketing tactics for retailMonthly marketing calendar with ideas for retailYear-round marketing ideas for retailIt’s time to step up your retail marketing Get all the tools you need to quickly find new customers and grow your retail store’s sales. Start a Free Trial of Constant Contact for Retail Key marketing tactics for retail Here are some of the main marketing tactics we’ll recommend below in our retail calendar. Email Sign-Up Tools: Capture customer information both on and offline through Sign-Up Forms on your website and social media pages, as well as using a…
We’re right in the thick of the holiday shopping season and it’s likely you’re keeping busy with all of the hustle and bustle – personally and for your business. I know you’re looking to do everything you can to make the most of these important next few weeks. You likely have at least one, or maybe a few holiday marketing questions, such as: Where do I start?What should I send?What should I say?When do I send my email?What should I post on social media?And so much more! Whether you’re in the middle of your holiday promotions, and not sure what else to do, or not sure where to even start, we’re here to help! That’s why I was excited to sit down with my colleagues Rachel and Patrick to answer your holiday marketing questions in our first-ever “Ask Us Anything” webinar. Watch this on-demand webinar to see what small businesses…
According to 2021 2ubSpot Blog Research, most marketers search for new or emerging social media platforms on a weekly or monthly. When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? The truth is, probably so. The year 2020 changed the way we did just about everything — including socializing. Social distancing became a familiar part of our lives leaving a void for personalized communication we used to have in-person. Nevertheless, humans are adaptable, and several new social networking sites have emerged in the last twelve months to recreate the communities we’ve had to abandon abruptly. 2022 Social Media Trends The hottest social media trends thus far are audio-based social networking and live streaming. Live streaming video (32%) was…
Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two separate words — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job but distributing that content is just as important. After all, if no one sees your content, they definitely won’t come. This is why it’s important to understand marketing channels and which ones you should use to leverage your content marketing goals. In short, marketing channels are the different tools and platforms you use to communicate with your target audience. So, while the decision to use specific channels should come from your audience insights, it’s essential to understand different channels’ value. To learn more about the marketing channels that are being used by businesses today, the…
Bringing a new product to life can be challenging. You know that you have an idea that can bring value to a target market, but you aren’t exactly sure how to bring your product to that market. This process can become especially difficult if you’ve never done it before, as you may not even know where to begin. Thankfully, a blueprint exists in the new product development process, which is a strategy that will help you bring your ideas to life. Read on to discover how it’s done. New Product Development Process New product development refers to the process that goes into bringing a new product to market, from brainstorming an idea to understanding if it fits into the market, ironing it out to prototyping to final commercialization. Although it can be a rather lengthy process that sometimes requires iteration, it’s all done to ensure that your product is the…