HubSpot: What is a QR Code + How Does It Work? Everything Marketers Should Know

HubSpot just posted a interesting blogpost:

I’ll never forget the first time dining at a restaurant after my pandemic-induced hibernation. Before I could ask for a menu, the waitress nodded towards a piece of paper with a barcode on it. “Open your phone camera and scan it. The menu should pop up.” QR codes have become a common sight almost overnight — from cereal boxes and billboards to even employee uniforms. With a 94% increase in interactions from 2018 to 2020, there’s no denying QR codes are seeing an epic revival in a new touch-free world. Let’s explore the origins of the QR code, learn how it works, and discuss ways it can refresh your marketing strategy. Table of Contents What is a QR code? Static vs. Dynamic QR Codes How do QR codes work? The Origins of the QR Code [+ Its 2020 Revival] QR Codes for Marketing What is a QR code? Short for…

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