Sendingblue: 5 Simple Answers to Email Preview Text FAQs

Sendingblue just issued a new engaging post:

Here we’ll answer five frequently asked questions about the preview text. You’ll learn everything you need to boost your open rates with the preview text of your next email campaign. The preview text is a short copy that displays below the subject line in many email clients, such as Gmail and Outlook. It’s a teaser that gives more info about the email. In one-to-one email exchanges, it’s often the email’s opening: “Dear Katja, Thanks for your email…” Most email marketing software, however, let you choose what preview text to be displayed. That’s because for business communication it’s important to control this real estate in the inbox. It’s additional space for your message. Relevant preview text increases email open rates. As an email marketer, you don’t want to waste this vital space. It’s your last chance to impress your readers in their inbox before they scroll on, leaving your email campaign…

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